Gingko Action 2020-3_EN

2020

Gingko action

About Us

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Preface

How Will the Hotel Industry Recover in the Post-COVID Era?

How Should Hospitality Enterprises Deal with Problems of Finances and Manpower?

Reflections and Changes in the Hotel Industry 

Impacts and Reflections on COVID-19

Nine Students Admitted to the Consecutive MBA Program

Gingko College  Opens Yibin Campus For Practical Teaching

Ginkgo College Thoroughly Pushes Fusion of Subjects (FoS) in the Hospitality Industry

Preface

Gingko News

Voice of Gingko

Happy Teachers' Day!

CONTENTS

Editorial Board

Global Engagement Center

Editor-in-Chief

Zee Zhu

Editors

Rice Zhao, Jing Zhao, Raymond Tang, Vera Wang

Add.: Office 302, 303, Chengdu Campus of Gingko             

Tel.：86+28-87979123    86+28-87979303

  College of Hospitality Management

Q3-2020 | 05

Preface

NO.1

Preface

Teachers, thank you!

For giving us starlight to travel the world

           ——Best Wishes

HAPPY

HAPPY

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Gingko Teachers,

Spring rain nurtures the green grass silently and disappears into the earth. Your selfless dedication is just like such rain.

                                           —Gingkoer

To all of our teachers—we wish you good health, joy in life, and the realization of all you hope for! Happy Teacher's Day to all teachers!

                                               

— Gingkoer from the Department of Financial Management

You are like the nourishing spring, watering us with youth, helping us grow and imparting us knowledge. Today, I wish you all the happiness and joy!

 

— Gingkoer from the Department of Leisure Sports

On this special day, I would like to thank you sincerely for your hard work. I wish that you may live happily with smiles along the way.

— Gingkoer from the Department of Information Engineering

You impart precious life experience wholeheartedly, you devote yourselves selflessly, and you lead us to success with your actions. We appreciate you so much and with Teacher's Day coming, we want to say thank you and happy holidays to all teachers!

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Nine Students Admitted to the Consecutive MBA Program in Hospitality and Tourism Jointly Conducted by Gingko College & PSU

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Gingko news

NO.2

Gingko

News

Several of Gingko College’s undergraduate seniors and graduates from the Departments of Hotel Management, Tourism Management, and Leisure Sports Management participated in the interview process, where their proficiency in English, confident self-expression, and innovative ideas were highly praised by the interview panelists. The interview, which was conducted in English, consisted of a self-introduction, the presentation of an individual research proposal, and a Q&A session aimed at evaluating the candidates' English proficiency and examining their critical thinking and research potential. 

On July 17, 2020, Gingko College of Hospitality Management (Gingko College) and the Faculty of Hospitality and Tourism (FHT) of Prince of Songkla University (Thailand) held the first round of online interview for a new, jointly conducted Consecutive MBA Program in Hospitality and Tourism. Interviews were organized by the Global Engagement Center, with interviewers of Dr. Fu Jing, Vice President of Gingko College, Dr. Chayanon Phucharoen, Deputy Dean of FHT, and Dr. Tatiyaporn Jarumaneerat, Head of Hospitality Management and Business.

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Gingko news

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The Consecutive MBA Program In Hospitality and Tourism is the first postgraduate program jointly developed with a foreign university since Gingko.C’s establishment. This partnership offers a model for the creation of other jointly conducted programs in the future, and highlights Gingko.C’s commitment to international cooperation in training the talents of the upcoming generation. Online interviews, online admissions processes, and online classes have been able to facilitate the cultivation of talent and internationalization of academic disciplines at the school in exemplary ways, providing students with a platform from which to conduct and engage in high-quality learning and research. In the case of the Consecutive MBA Program in Hospitality and Tourism, this platform will also promote exchanges in advanced scientific research in the field of hotel and tourism, laying a foundation for the future cultivation of international talent in applied hotel and tourism management research within the Sichuan-ASEAN free trade area. 

Foundational core courses in the program commenced on September 17 of this year. Among them, Research Methodology and Academic English will be taught by Chinese teaching teams from Gingko College. After the students arrive in Thailand, Chinese instructors will support students throughout the duration of the program with additional individual research guidance.

All of the six interviewees who participated in the first round of interview received acceptance letters from PSU's graduate program in early August. 

On September 4, the second round of interview was held, after which a total of nine students were admitted to the joint program with PSU.

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The curriculum design for the Yibin Campus was jointly created by Gingko College and Mr. Richard Adie, the former General Manager of Cornell’s Statler Hotel. An accomplished hotelier and educator in the field of hotel management, Mr. Adie has brought to the design of the curriculum decades of experience working on the faculty of university teaching hotels around the world, including those of Cornell University and Hong Kong Polytechnic University. Of particular pedagogical focus in the curriculum is the acquisition of theoretical knowledge, practical skill, and professional quality.

The Yibin Campus’s professional teaching team is led by dedicated faculty from the Department of Hotel Management. Course leaders include teaching hotel directors, leading general managers, and senior staff. Invited speakers include the College's partners in the international hospitality industry, who will be delivering thematic lectures both in-person and online.

Teaching will occur primarily at the Teaching Hotel of Yibin Campus and Multifunctional Labs. These buildings were designed with input from Mr Richard Adie, who served Cornell’s Stateler Hotel for 17 years and SHTM+Hotel ICON consultant team from The Hong Kong Polytechnic University.

Gingko news

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Gingko College Opens Yibin Campus for Practical Teaching

On August 30, 2020, international practical teaching at Gingko College of Hospitality Management kicked off, marking the start of the academic year for more than 200 students and teachers stationed at Gingko’s Yibin Campus. Enrolled in the first teaching unit are students in the 2019 class of the Department of Hotel Management. These students are enrolled in a wide variety of professional practical courses in Nanxi, including Hotel Financial Management, Front Office Management, Coffee and Bartending, Housekeeping, Food and Beverage Management, as well as general education courses such as College English, University Sports, Forms and Policies. In addition to these courses, practical teaching will include a series of monthly lectures arranged by senior executives from the international hotel industry.

Teaching Hotel of Yibin Campus

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Gingko news

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Subsequently, Liu Wukang spoke on behalf of the Party and administrative leadership of the College, thanking Yibin City and Nanxi District for their strong support and assistance. Mr. Liu emphasized the construction of Yibin Campus as a major development strategy of the College, and highlighted its role in promoting a novel model for training talent through the integration of industry and education. Mr. Liu also commented on the campus as a concrete manifestation of increased investment in schools and school operating conditions. Mr. Liu addressed a concluding message to current students, advising them to use the opportunity of studying at Yibin Campus to improve their personal qualities, enhance their abilities, and pursue innovation and entrepreneurship during their studies.

The ceremony began with a speech delivered by Liu Bo, member of the Standing Committee of Nanxi District and Director of the Department of Organization. In his speech, Mr. Liu praised the Yibin Campus for excellence in meeting pandemic prevention and control requirements and congratulated Gingko College on fully resuming in-person teaching and campus life. He also expressed his warm welcome to teachers and students settling into Nanxi District to work and study.

He remarked on the significance of Yibin Campus as the first college campus project in Nanxi District, and reiterated his commitment that the District, as host to the campus, would do its best to support the work and study of faculty members and students.

The first group of students and teachers arriving at the Yibin Campus has been warmly welcomed by the local government. On August 25, the Nanxi District Government held a conference supporting the opening of the Yibin Campus, guaranteeing the operation of the teaching hotel in the upcoming semester. The conference was hosted by Deputy Mayor Wan Min and attended by leaders from each of the relevant administrative departments, including the Department of Epidemic Prevention and Disease Control, of Transportation, of Fire and Public Security, of Medicine and Health, of Public Information, and of Water, Electricity, and Gas.

On the morning of August 31, Gingko College opened the Yibin Campus in an official ceremony. In attendance was Liu Bo, member of the Standing Committee of Nanxi District and Director of the Department of Organization; Liu Wukang, Secretary of the Party Committee of the College; Yang Longtao, Executive President of the College; Fu Jing, Vice President of the College; Huang Guoquan, Teaching Hotel Senior Consultant; and all the staff of the Yibin Campus, as well as students from the 2019 class of Hotel Management and representatives of various teaching hotel partners.

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Gingko news

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Concluding remarks were given by teacher representative Wang Ran and student representative Mao Feng, who were enthusiastic about their expectations for the start of the semester. On behalf of all the teachers, Ms. Wang encouraged the incoming student class at Yibin Campus to devote themselves to personal and professional progress, and to discover and take on greater professional and social responsibilities. On behalf of the student body, Ms. Mao Feng thanked Gingko College and its teaching faculty, expressing her confidence and determination in commencing studies at Yibin Campus, and her commitment to becoming an outstanding hotelier.

From its well-established Hongguang Campus in Chengdu to the opening of the scenic Nanxi Campus in Yibin, Gingko College has successfully realized the operational model of “One College, Two Campuses”. The two campuses will jointly contribute research, knowledge, and experience to the College. With the opening of the Yibin Campus, Gingko has embarked on a new journey of internationalization based on its own development characteristics and functions.

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Gingko news

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Ginkgo College Thoroughly Pushes Fusion of Subjects (FoS) in the Hospitality Industry

Cross-fusion has gathered strength as a trend in the development of academic disciplines in universities. In recent years, our college has been committed to international innovation through the cross-fusion of disciplines. Work to this end has included effectively adjusting curriculum settings, enriching teaching content, and making full use of collaborative education platforms to carry out teaching and research in multiple directions.

On August 13 and 14, 2020, Vice President of Gingko College, Dr. Fu Jing visited Niccolo Chengdu, the first hotel of the famous World Hotel Federation hotel group Wharf (Holdings) Ltd. During the visit, Dr. Fu explored ways in which hotel and management education could be integrated with, and learn from, the needs of professional industry. Dr. Fu also met with Mr. Michael Ganster, the General Manager of the hotel, to introduce Gingko’s operating model as an interdisciplinary school merging education in hospitality and management with applied professional practice.

During the ensuing discussion, Mr. Ganster praised this model of education in management and expressed his willingness to provide resources for teaching and research at Gingko College. He underlined the importance of an applied professional dimension to education in hospitality, especially in regards to cultivating innovation, talent, practical ability, and professional ethics. 

Dr. Fu also made time to hold similar discussions with other core departments of the hotel, including the Departments of Housing, of Finance, of Food and Beverage, of Marketing, and of Engineering. She spoke with the directors and supervisors of each of these respective departments about how to best build a pedagogical framework for the acquisition of knowledge and training of future talent in the hospitality industry.

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Gingko news

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On September 16, Gingko College’s Executive President Yang Longtao led a team of teaching staff in another visit, this time to The Temple House in Chengdu. The Temple House, a highly individualized residential brand of the Swire Group and an integral part of the Daci Temple Cultural and Commercial Complex, is a cultural heritage conservation project of the Chengdu Municipal Government. During the visit, Mr. Yang and the Gingko teaching team were warmly welcomed by General Manager Simon McHendry and his staff. 

Mr. Yang Longtao reported that in terms of character, service experience, humanistic heritage and architectural aesthetics, The Temple House perfectly combined the amenities of a modern hotel with the charm of local culture. The visit provided a diverse array of teaching and research precedents for teachers and students from different majors and disciplines of Gingko College. Mr. McHenry also thanked the Gingko team for their visit and expressed his hopes to cooperate with the College more extensively in the future. With the help of Resident Manager Ms. Stephanie Lian, Mr. Yang Longtao and the Gingko team were also able to have productive discussions with the directors of the core departments of Human Resources, Food and Beverage, Housekeeping, and Marketing and Communications.

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After the discussion, Mr. Yang Longtao and the Gingko team initiated a seminar on Academic FoS in the hospitality industry, where the heads of each of the teaching departments exchanged ideas on next steps in the College's development. The team later visited students who were interning and working at The Temple House, offering them homemade mooncakes. Committed as always to the internship and work conditions of students, Ginkgo C ollege was eager to learn about any difficulties or challenges students had encountered in transferring their skills to professional practice, so as to address these through the curriculum in the future.

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NO.3

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Ms. Nicole Xu, Assoc.  Prof. & Acting Director of DHM

Voice of Gingko

Q3-2020 | 25

How Will the Hotel Industry Recover in the Post-COVID Era?

Navigate Through the Pandemic and

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Seek Strategies for Survival

1. Reduce expenditures: conduct accounts, save house rent, get external support;

2. Broaden sources of income: find out the key accounts and capture their current needs; financing.

Seek Development

1. Build confidence and restore the image of enterprises and the industry;

2. Create positive consumption climates through industry solidarity and integration of resources;

3.  Find innovative ways of catering service (maybe individual serving).

On March 25, 2020, Gingko College’s Department of Hotel Management and Hospitality Education Research Institute, together with national and international hotel groups and real estate and property companies, organized the webinar Voice of Gingko. The webinar aimed to analyze vulnerabilities of the service industry from both academic and professional perspectives, reflecting how the service industry can face and overcome contemporary challenges. Voice of Gingko would like to take this opportunity to call for greater sharing and exchange of knowledge and experience in the service industry.

The first quarter of 2020 Gingko Action has brought you three keynote speeches from three hospitality industry luminaries. This issue will feature professors and scholars from the College's Department of Hotel Management, who will share with you how the service industry can respond to adversity by seizing opportunities to bounce back and usher in a recovery. (Scan the QR code to subscribe to the full text in Chinese)

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Voice of Gingko

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Ms. Teng Dan, Assoc. Prof. in the DHM

How Should Hospitality Enterprises Deal with Problems of Finances and Manpower under the Impact of Coronavirus?

Mr. Bai Yongzhong, Assoc. Prof. in the DHM

Reflections and Changes in the Hotel Industry Brought by COVID-19

Development opportunities

1. Low-cost expansion;

2. Integration of the market;

3. Increase of market share and visibility.

Solve major problems

1. Financial Problems

  1.1 Maintain quality while controlling costs;

  1.2 Cost management.

2. Manpower Challenges

  2.1 Keep key personnel;

  2.2 Conduct online training;

  2.3 Stabilize workforce.

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Impact of COVID-19 on the Hotel Industry

Market Changes after the Pandemic

1. Cash flow

1. Changes in demands;

2. Changes in customer base;

3. Changes in revenue structure;

4. Changes in marketing.

1.1 Maintain adequate cash flow during normal operating periods;

2. Handling Crisis and Emergency

2.1 Rich experience in operation;

2.2 Well-established emergency system.

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Voice of Gingko

Mr. Yang Hui, Assoc. Prof. in the DHM

Impacts and Reflections on COVID-19

Analysis on the current situation and challenges of the nation-wide catering market

1. Date analysis

2. Practical problems faced by companies

2.1  Lots of policy-based closure;

2.2 Fixed cost is high, 90% of catering business are short on funds;

2.3 Poor industry development expectations, with 15.3% of catering merchants having clear plans to close.

3. Challenges and opportunities co-exist

3.1 Online ordering and delivery services are facing new development opportunities due to the restructuring of catering industry;

3.2 Catering industry will pay more attention to food safety, health and hygiene, as well as the customer's dine-in experience;

3.3 The pandemic has forced the catering industry to evolve; trend of catering retailing is emerging;

3.4 COVID-19 has driven catering industry to improve its standards, putting forward new requirements on service capacity.

1. Be frugal;

2. Diversify sources of income;

3. Be empathetic;

4. Seek strong employers;

5. Strengthen the awareness of HACCP;

6. It's not that the job needs you, it's you that needs the job;

7. The best thing is to be healthy;

8. Refuse to cook wild animals.

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1. Pay attention to five points of food safety

1.1 Ingredients must be fresh and clean;

1.2 Separate raw and cooked food;

1.3 Cooking process should be clean and hygienic;

1.4 Food has to be cooked thoroughly;

1.5 Pay special attention to high-risk groups such as the elderly and pregnant.

2. Keep in mind the 3 elements of balanced nutrition

2.1 Ensure a reasonable nutritional mix;

2.3 Ensure regular eating and moderate sports.

Food safety is of unremitting importance

Reflections on Chef’s perspective (8 things Chefs should understand)

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NO.4

Led by Vice President:

GLOBAL ENGAGEMENT CENTER

The Global Engagement Center(GE Center), is responsible for the internationalization of Gingko and the Fusion of Subjects (FoS) among academic departments of the College through guiding, coordinating and organizing related academic and students' activities in the Hospitality and Tourism domains.

About US

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Email: global@gingkoc.edu.cn

Tel.：86+28-87979123   86+28-87979303

Add.: Office 302, 303, Chengdu Campus of Gingko College of Hospitality Management

Program

Managers

Gingko College of Hospitality Management

Add: No.60, Northern Sec.2, Guangchang Road,  Hongguang Town, Pidu District,  Chengdu

Postal Code: 611743