Gingko Action 2021-2 EN

GINGKO ACTION

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nowledgeable

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rofessional

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Proofread by

Ms. Ava Eugenia Violich Kennedy

Global Engagement Center

Editorial Board

Editor-in-Chief

Rice Zhao

Ms. Iris Liu

Editors

Zee Zhu

Jing Zhao

Raymond Tang

Vera Wang

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“Gingko Internationalization”

 Anniversary Review

In April 2020, Gingko College of Hospitality Management was successfully transformed into the first independently established higher education institute  featuring hospitality management in China. The college has set the standards in learning from top-ranking international and domestic colleges of hotel and tourism management. A cutting-edge development strategy will gradually improve the college's international competitiveness and enhance the global competency of its teachers and students. The Global Engagement Center (GE Center), an administrative department of the college, is leading the implementation of this strategy.

Over the past year, aided by the joint efforts of the whole institute, Ginkgo College's internationalization project has achieved milestones in strategic layout, branding, teaching, and research.

Based on the Internationalization Quality Review Process (IQRP) jointly developed by the World Economic Cooperation and the International Academic Cooperation Committee, Gingko College has formulated a ten-year, three-step Internationalization Strategy Framework, the first of its kind in China. In just three months, the GE Center has implemented an internationalization index throughout the college. The Center has organized a total of 24 thematic seminars across various functional departments and teaching units; listened to suggestions; improved existing frameworks; and coordinated various departments to promote the internationalization process step by step. In collaboration with teaching units and the Student Affairs Department, the GE Center has also promoted and popularized internationalization awareness among students and faculty members, and organized 12 internationalization-themed seminars with a total of more than 2,500 student and faculty participants.

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Teaching and Research

The College has updated bilingual courses and encouraged the faculty team to develop new featured classes; met benchmarking standards set by top international universities; standardized the design of English materials for core professional courses; and steadily realized smoother mapping between core courses and international ones, including in hotel and tourism management, marketing, and human resources. The contents of internationally-focused professional courses will lay a good foundation for mutual recognition of international credits and joint teaching.

Together with the School of Hotel and Tourism Management at the Hong Kong Polytechnic University, a team of hotel consultants, and a group of experts from the Statler Teaching Hotel at Cornell University, Gingko College has developed a practical curriculum for the Yibin Campus Teaching Hotel that is based on both theoretical principles and practical professional skills.

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The College has cooperated with high-quality universities, including the National Institute of Development Administration, Chiang Mai University, Prince of Songkla University and Dusit Thani College. The College also launched the Global Destinations Study Plan (GDSP) this year, which continues to open up the channels for teachers and students to upgrade their academic qualifications through a top-up program including joint training for undergraduates and doctoral students. As of now a total of 34 teachers and students have participated in the international academic upgrading program. Of these, two teachers have been accepted as doctoral students by internationally-recognized universities;2 teachers have passed the written examinations for doctoral students at internationally-recognized universities; and 11 teachers have been accepted and jointly trained as graduate students at internationally-recognized universities.

Faculty and students are encouraged to attend mainstream international academic conferences in the field of hospitality and tourism, apply for international research projects, and participate in and lead international joint research projects. Over the past year, the College's research team has been invited to give keynote speeches at the Global Tourism Summit (Buzz China), the Global Forum of the British Hospitality Research Institute, the Academic Webinar of the Tourism Sub-Alliance of the University Alliance of the Silk Road (UASR), and keynote speeches at international first-class academic conferences such as the Asia Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE), the Global Marketing Conference (GMC), and the World Travel Research Conference. Gingko College has opened a new chapter of action in international academic and industry conferences.

As part of its international brand, Gingko College has designed and produced the bilingual electronic quarterly magazine "Gingko Action". Ten issues of the quarterly magazine, as well as two yearbooks from 2020 to 2021, have been published; Gingko College also repositioned and designed a new internationally-focused official WeChat account for the Global Engagement Center. Since the rebranding on July 14, 2020, this account has published 114 articles and increased its follower count by 256%. It has become an important platform for Gingko teachers and students to learn about international hotels and new initiatives in tourism education and research, and for the outside world to learn about the achievements of Ginkgo College's teaching and research.

Branding

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In addition, in order to deepen mutual understanding between Gingko College and other cooperating enterprises, attract industry to support the activities of teachers and students, and promote the integration of disciplines, the College created the Gingko- Industry Partnership Scheme (GIP) in April 2021. In the past two months, the GIP series has attracted more than 200 teachers and students from the Department of Foreign Languages, the Department of Hotel Management, the Department of Financial Management, and the Department of Art and Design to go to ten international/domestic famous hotels such as the Hotel Chengdu, the Temple House, the Hilton Hotel, and the Chengdu Shangri-La Hotel to conduct field visits, project communications, cooperation negotiations and in-depth exchanges with the industry.

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The process of internationalization has a long way to go, and it is necessary to adapt to the local situation and pay attention to ongoing global developments. We must carry forward the traditional characteristics of China while absorbing international experience. Gingko College's internationalization work will take advantage of the new market as well as new demands, new consumption patterns and new technology in the development of the modern service industry as an opportunity to join hands with all teaching units and functional departments to actively broaden the service fields, update service concepts, innovate service standards and lead service education. We will cultivate innovative talents with international standards, Chinese characteristics and Sichuan for the modern service industry in Sichuan and western China more broadly.

It is worth mentioning that the Gingko College faculty team participated in a joint research project conducted with Thailand Science Research and Innovation (TSRI) and undertook a research project entitlted "The Current Situation and Future of Chinese Tourists' Outbound Travel in the Post-Epidemic Era". The team completed the research design, data collection and analysis, and report and translation. The research process was a breakthrough in the participation and hosting of international research projects in this field by a private institute. The project has both trained the research team and enhanced the international visibility and reputation of the institute.

Meet Gingko—A Wonderful Life

It's not Gingko College in your life

 But your life at Gingko College

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The Strategic Cooperation Agreement between Gingko College and the College of Tourism and Service in Nankai University was signed

New Development of Culture and Tourism

A New Chapter in Foreign Affairs

Graduation Season At Gingko

Royal Thai Consulate General in Chengdu  Visited Yibin Campus of Gingko College

The Graduation and Award Ceremony

was held in 2021

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Graduation Season

 At Gingko

TO THE BEST MEMORIES HERE

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2021 Graduation Ceremony and Award Ceremony

On 23rd June, 2021, the Graduation and Awards Ceremony was held in the multi-functional hall on Gingko’s Chengdu Campus. 

In the last 19 years, Gingko has witnessed and facilitated every student's growth.

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Outstanding  Alumni

Property Manager and Facilities Manager at DTL Real Estate Consulting (Chengdu) Co., Ltd

in 2006

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 in 2012

Human Resources Department at

 the Hilton Chengdu, Chenghua

Executive Committee

in 2011

the Chinese Restaurant at the Sichuan Jinjiang Hotel Co., Ltd

From the 27th to 28th April, 2021, Ms. Thippawan Supamitkitja, Consul-General of Royal Thai Consulate General in Chengdu and Mr. Waruntorn Kochtaropas, Consul of Education, visited the Yibin Campus of Gingko College. Many conversations were held about further promoting the cooperation between our institute and Thai universities in teaching, research and training. 

A group photo was taken, featuring guests from Royal Thai Consulate General in Chengdu, the Gingko Management Team and local government officials of Nanxi District. 

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 in 2005

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On the evening of 27th April, a welcome dinner for the Consul-General  was held at the Yibin Campus Teaching Hotel. At the welcome dinner there was a positive response to the nation’s international strategy of "One Belt, One Road" and "Development to the South" as well as to the practical teaching system, the concept of professional integration, and sustainable career development planning for modern service industries. Great appreciation was given by General Consul for the multi-level communication and cooperation that has occurred over the past two years between the College and other prominent ASEAN institutions, including Chiang Mai University (CMU), Prince of Songkla University (PSU), and Dusit Thani College (DTC).

Students of the Department of Hotel Management  conducted catering service and management practice under the guidance of teachers.

Teachers: Ma Jun (Food and Beverage Director), Gao Zicheng (Food and Beverage Manager), Xu Qihu (Director of Banquet Hall), Zhang Xin (Director of Lobby Bar)

The Consul-General attended a seminar titled "Research on Chinese Tourists' Outbound Tourism to Thailand in the Post-Epidemic Era" held by the College. Vice President Dr. Fu Jing presented a report on the Thai Science Research and Innovation sub-project "Investigation and Research on the Motivation of Chinese Tourists Travelling to Thailand in the Post-Epidemic Period" which the teaching and research team of our institute participated in last year. Associate Professor Xu Junyi, Acting Director of the Department of Hotel Management, made a supplementary speech at the seminar. The Consul-General said that the Thai side attached great importance to the anti-epidemic measures taken when travelling to Thailand during this special period, and noted that both tourists and students to Thailand should feel reassured.

Supplementary speech by Associate Professor Xu Junyi, Acting Director of Department of Hotel Management 

Dr. Fu Jing, Vice President, was making a presentation

The Consul-General, was commenting on the presentation

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After the seminar, Dr. Fu Jing, Vice President, and Mr. Gordon Wong, General Manager of Standard Hotel of Yibin Campus, led the Consul-General and  Consul of Education  to visit the campus.

Visiting Hotel Theme Art Gallery of Department of Art and Design 

Visiting the Smart Hotel Experimental Center

The Consul-General Ms.Thippawan Supamitkitja visited the hotel and cooking vocational training courses at our institute. Mr. Frank Xin Mao, Executive Chef of Western Food, and his team led culinary students to prepare innovative Chinese and Western cuisine for the Consul-General's delegation, and shared the understanding and interpretation of innovative Chinese and Western cuisine gained when he participated in the Top Chef Canada competition in Canada. Ms.Thippawan Supamitkitja listened to the College's philosophy for its vocational training curriculum, and expressed recognition of the College's teaching goal of promoting tradition and constant innovation.

Mr. Frank Xin Mao, Executive Chef of Western Food, led the students in Cooking Technology and Nutrition at the Department of Hotel Management in conducting catering service and management in Western food cooking courses, and shared his understanding of fusion cooking and innovative cuisine with the Consul-General

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In the afternoon,  Consul of Education Mr.Waruntorn Kochtaropas gave a lecture entitled "Thailand as a Destination for Medical and Wellness Tourism". Consul Mr.Waruntorn Kochtaropas took the 35th ASEAN Summit as an example and drew on his VIP service experience while working in the Ministry of Foreign Affairs of Thailand to bring a lively sharing of foreign affairs etiquette for teachers and students. Teachers and students from both campuses participated in lectures online via TikTok and DingDing.

The Consul-General expressed appreciation for the efforts and achievements made by the College in promoting friendly exchanges and practical cooperation between Chinese and Thai universities. At the same time, the College’s high-quality education and teaching environment was highly praised. The Consul-General also expressed willingness to build a bridge for exchange and cooperation between the College and relevant organizations in Thailand.

On the morning of 30th May, 2021, the signing ceremony of the cooperation framework agreement between Gingko College and the College of Tourism and Service at Nankai University was held at the Jinnan Campus of Nankai University. Tourism and hotel colleges from all over China witnessed the signing ceremony both online and offline.

Fu Jing, Vice President of the College, Jia Rong, Acting Director of Department of Tourism Management, Li Chuanyong, Director of Educational Affairs at Nankai University, and Qiu Hanqin, Dean of the College of Tourism and Service, attended the signing ceremony. The ceremony was presided over by Yao Yanbo, Vice President of the College of Tourism and Service.

On behalf of the College of Tourism and Service at Nankai University, Dean Qiu Hanqin welcomed Gingko College and expressed appreciation for the College's special features and work in tourism and hospitality in recent years. The signing with Gingko College was based on mutual benefit and long-term cooperation. It is also one of the most important measures for the College in promoting the integration of modern information technology in the curriculum. Qiu said that in the future, both universities and colleges will use the new "international culture and tourism development" micro-specialty curriculum as a link to carry out various forms of exchange and cooperation to jointly serve and support China's tourism education.

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Vice President Fu Jing said that Gingko College of Hospitality Management is a university with a specialty in hotel and tourism management, dedicated to excellent education in the hotel and tourism management industry. She said that Gingko College very much agrees with innovation and the development of teaching reform in the digital era. She also believes that introducing the micro-specialty course at Nankai University will provide a more professional and cutting-edge knowledge system and content for Gingko students. The cooperation between the two colleges and universities will further promote the innovative talent of Gingko and improve opportunities for talent growth. 

In the future, the two institutions will establish long-term and close cooperative relationships, with the micro-specialty course "International Culture and Tourism Development" acting as a link. A key tenet of the cooperation efforts will be the "advantage complementary, sharing of resources, and development of mutual benefits". We will carry out multi-directional and multi-level cooperation in talent cultivation, teaching reform and innovation, professional development of teachers, scientific research, etc., so as to serve society with better, more updated educational and teaching achievements. These will promote the cultivation of cultural and tourism talent, and promote the construction and development of local culture and the tourism industry.

Note: The "International Culture and Tourism Development" micro-specialty is a tourism management undergraduate education course jointly developed by the College of Tourism and Service at Nankai University in collaboration with world-renowned tourism teaching colleges, international tourism organizations, and tourism groups. It is the first all-English micro-specialty program for tourism in China. It has opened a new mode of digital teaching for tourism education in China. The "International Culture and Tourism Development" micro-specialty consists of four courses: Global Tourism Development Trends, Tourism Policy and Planning, Culture and Tourism, and Research Methods in Tourism Studies.

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Meeting Gingko

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『 APacCHRIE 2021 Annual Conference Theme Sharing』

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『The University Alliance of the Silk Road (UASR) - Tourism Sub-Alliance Academic Webinar Keynote Speech  』

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『 Online Forum from Macao Institute for Tourism Studies - "How Macau Tourism Industry Has Coped with the Impact of the Epidemic" 』

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『Forbes Travel Guide - Redefining "Excellent Service”  』

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『  Sharing from Greek Hotelier - "The Evolution of Greek Hospitality"』

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『  Sensory Journey with Japanese Scholar - "Beautiful Japan, Beautiful Mount Fuji: How Do We Appreciate Beauty?" 』

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Online Forum 

Connecting with the World

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Note: Forbes Travel Guide: Founded in 1958, Forbes Travel Guide (formerly known as Mobil Travel Guide) is the world's only international hospitality rating system for luxury hotels, restaurants, and health and wellness treatments. Each year, Forbes Travel Guide sends professional, anonymous judges to visit high-end hospitality properties around the world as regular guests and rate them on a rigorous, objective scale considering up to 900 criteria. To date, 63 editions of the list have been published. Unlike many systems that focus on hardware and facilities, Forbes Travel Guide places more emphasis on soft services, advocating that modern service industries should enhance the provision of high-quality, personalized services to consumers. The Forbes Travel Guide gives a 75% weighting to soft services.In the list of Forbes Travel Guide 2021, 121 high-end hotels in the hospitality industry in China are listed, including 35 five-star, 59 four-star and 27 recommended hotels. Hotel ICON, the teaching hotel of the School of Tourism and Hospitality Management (SHTM) of The Hong Kong Polytechnic University, which has worked closely with Ginkgo College of Hotel Management in recent years, has been awarded the Forbes Travel Guide four-star honor for seven consecutive years.

On the afternoon of May 25, 2021, a special lecture from Forbes Travel Guide was held online. The lecture covered an in-depth analysis of the concept and system of excellent service in the international hospitality industry.

Redefining "Excellent Service"

The guest speaker was Ms. Jessie Law, Vice President of Asia-Pacific Partnership Service from Forbes Travel Guide - Asia Pacific. Ms. Law introduced the history of Forbes Travel Guide and the dynamics and trends of international hospitality industry, and gave an in-depth analysis of Forbes Travel Guide's definition of service excellence and its construction system. Through rich cases, she also showcased the best practices in global service excellence for students and teachers.

Dr. Fu Jing, Vice President, introduced a tailored online course for Ginkgo students and faculty created by Forbes Travel Guide and Lobster Ink, an international online platform for hospitality and tourism.The course consists of 13 modules, emphasizing high quality and personalized service concepts and standards. The modules are applicable to various service industries including hotel, catering, finance, education, retail and health care, and will serve as a high-quality resource to understand the cutting-edge knowledge and future direction of the international hospitality industry, as well as to improve professionalism and lead the development of the industry.

 

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On April 7, 2021, Dr. Jingjing Yang, an expert and scholar from the Macau Institute of Tourism (IFTM), shared her case studies and experiences in a lecture titled "How Macau’s Tourism Industry Coped with the Impact of the Epidemic". The lecture was attended by both our online and offline students and teaching faculty.

Dr. Yang shared with the students the practical lessons learned by the Macau tourism industry in dealing with the impact of the epidemic and overcoming associated difficulties. Dr. Yang gave a detailed introduction of the development of Macau's tourism industry, especially after the epidemic. Dr. Yang pointed out that tourism in Macau has received strong support from the government to adjust its development strategy in a timely manner, and has also launched a series of preferential travel policies for local tourism for the public, despite travel restrictions. With the concerted efforts of the government and local enterprises, the recovery of Macau's tourism industry has started to bear fruit.

Afterwards Prof. Dr. Eve Ren, Director of the College's Postgraduate Program, and Ms. Louisa Lam, Head of the Degree Program, introduced the College's Master's and PhD programs to the students and welcomed Ginkgo students and faculty to enroll.

Macao Institute for Tourism Studies

On June 9, 2021, "Meeting Gingko" invited Mr. Stelios Miliarakis, an experienced Greek hotelier and founder of F&B, to Ginkgo College to share his analysis and thoughts on the evolution of the Greek hospitality industry with students and teachers. The lecture was held both online and offline.

"The Evolution of Greek Hospitality"

Taking Santorini Island, a global tourist mecca, as an example, Mr. Stelios explained the relationship between religion, food, culture and hospitality development in Greece, and introduced the differences between Greece and China's B&B industry. He suggested that tourism, a key pillar of Greece's economic and social development and growth, contributes significantly to national GDP, innovation, and entrepreneurship. The Greek government has also been committed to promoting the diversity and sustainability of tourism and hospitality, despite the climatic and economic impacts.

In addition, Mr. Stelios shared with the participants the similarities and differences in family values and food culture between Greece and China, which inspired students unable to travel during the epidemic. Mr. Stelios also expressed his willingness to build a platform for exchange between Ginkgo College and Greek universities after the epidemic, and to promote bilateral cooperation in tourism and hospitality.

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On April 21, 2021, Dr. Hayakawa Taki, a scholar from Japan, was invited to give a lecture. Dr. Hayakawa shared his experiences in cross-cultural travel with Ginkgo students and faculty. Dr. Hayakawa talked about how to appreciate and discover beauty from the perspective of tourism culture and life aesthetics. He suggested that students of tourism-related majors should not only have the ability to appreciate and discover "beauty", but also learn to guide others to appreciate and discover beauty for themselves.

 "Beautiful Japan, Beautiful Mount Fuji: 

How Do We Appreciate Beauty?"

Dr. Hayakawa shared with the students and faculty a concept that Tsuneo Kosano (1940-) of Kawaguchiko Town in Yamanashi Prefecture advocated and practiced successfully, using the "five senses experience" strategy in the tourism industry as an example. Dr. Hayakawa concluded by quoting two lines from Ming Dynasty philosopher Wang Yangming to illustrate the importance of the "five senses experience":

When you do not look at a flower, the flower returns to silence with your mind.

When you look at a flower, the color of the flower becomes clear and you know that the flower is already in your mind.

Note: Dr. Taki Hayakawa is a Doctor of Literature. He is a native of Yamanashi Prefecture in Japan. He is a special researcher at the Society for the Promotion of Scholarship under the Ministry of Education, Culture, Sports, Science and Technology in Japan, a part-time lecturer at the Faculty of Science and Technology of Waseda University, and a researcher in the Academic Committee of the Incense Culture Research Center of the Chinese Ethnic Society. He specializes in Tang and Song literature and music, and has published more than ten papers in academic journals in China and Japan, including Oriental Studies, Japanese Chinese Society Journal, Japanese Song Literature Association Journal, Song Culture Research, Folk Culture Forum, and Chinese Literature Journal. In addition to his academic career, he is engaged in poetry composition and is talented at playing the guqin, pipa, shakuhachi, and other instruments. He was awarded the 27th Ashikaga Prize in 2017 and the 38th Oriental Society Prize in 2019.

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Tourism Sub-Alliance

 Academic Webinar Keynote Speech

On April 1, 2021, the University Alliance of the Silk Road - Tourism Sub-Alliance Academic Webinar was held. This seminar was themed around "Innovation in Hotel and Tourism Education", and Dr. Fu Jing, Vice President of Gingko College, was invited to participate in the academic webinar and give a keynote speech. The event was held online, and two detailed and exciting sessions were presented to the members of the alliance.

Dr. TSE Sze Ming, Professor of Practice at the School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University, shared with Alliance members SHTM's innovation in hotel and tourism education, best practices in teaching and research, and SHTM+Hotel ICON consultant cases.

This innovative collaboration stimulated many conversations among the participating members. 

Dr. Fu Jing was giving a keynote speech

As the only independent institute of higher education in the field of hotel management in China, Dr. Fu Jing gave a keynote speech entitled "Gingko Standard Hotel: Re-engineering Hospitality Education". She expressed that Chengdu Gingko College of Hospitality Management, as one of the benchmark practitioners of hotel and tourism education in mainland China, relies on the new campus in Nanxi, Yibin and Gingko Standard Hotel to bring new hopes and attractions for the future of the industry and academic education.

Note: University Alliance of the Silk Road (UASR), established in 2015 by Xi'an Jiaotong University, Hong Kong Polytechnic University and other universities, has become an important platform for international cooperation and exchange in higher education along the Belt and Road. The Tourism Sub-Alliance was established in 2019, led by the School of Hotel and Tourism Management at the Hong Kong Polytechnic University, with Xi'an Jiaotong University, Kazakhstan State University and Queen Mother University of Thailand as the founding schools, joined by universities in Uzbekistan, Azerbaijan, and Turkey.. The aim of the alliance is to promote tourism development along the Silk Road through strong cooperation among UASR members in tourism education and research, for the benefit of the region and the countries along the Silk Road. During the epidemic, the tourism sub-consortium used its disciplinary characteristics and advantages to actively provide assistance and guidance for the recovery of tourism in the countries along the Belt and Road.

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Master's and Doctoral Programs

Introduction of Macao Institute for Tourism Studies (IFTM) Conducted Successfully

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The Launch of Gingko-NIDA’s Master’s and Doctoral Collaboration Program

Gingko-Global Destinations Study Plan

Gingko-Industry Partnership Scheme(GIP)

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Ginkgo College-Prince of Songkla University Program Introduction and Alumni Sharing Meeting

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Gingko Joining Hands with BTG Homeinns Hotels (Group): Experiencing “Home” Culture

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Note: APacCHRIE is a Federation of the International CHRIE. After 19 years of development, APacCHRIE has become one of the most influential academic and industry summits for tourism, hospitality, food and beverage management, and education in the Asia-Pacific region. APacCHRIE provides a platform for professional scholars and industry elites in the tourism and hospitality industry in the Asia Pacific region and even around the world, and improves hospitality and tourism industries within the region. Each year, APacCHRIE attracts renowned academics and industry and government figures from around the world.

The 19th APacCHRIE Annual Conference was held in Singapore from June 2-4, 2021 in a hybrid online and offline format with the theme of "ReBoot. ReImagine. ReDesign!". Two research papers from the Department of Hotel Management and Department of Tourism Management were accepted and their research was presented globally at the conference.

 Annual Conference Theme Sharing

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Master's and Doctoral Programs Introduction at the Macao Institute for Tourism Studies (IFTM) Conducted Successfully

On the afternoon of April 7, 2021, an introduction to the Master's and Doctoral Programs of Macao Institute for Tourism Studies (IFTM) was successfully held at the College through a combination of online and offline methods. Prof. Dr. Eve Ren, Coordinator for Postgraduate Programs and Ms. Louisa Lam, Head of Degree Program (Registrar) from IFTM introduced the Master and PhD programs to our students.

IFTM currently offers several Master of Science (MSc) programs, including: International Hospitality Management, International Tourism Management, Hospitality and Tourism Management, and International Food and Beverage Management. IFTM will offer the MSc in International Gastronomy Management and the PhD in Hospitality and Tourism Management from the academic year 2021/2022.

The Macao Institute for Tourism Studies (IFTM) was ranked first in Macau and fourth in Asia in the QS World University Rankings 2021 by Subject Hospitality and Leisure Management, maintaining its top five position in Asia for the fifth consecutive year. Its ranking underscores its global leadership in this field.

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Professional Orientation: There are different professional orientations, so you can choose the right course according to your personal needs.

Seamless Docking: All credits of the post-baccalaureate diploma program can be converted into credits in the master's program.

Thesis Semester: Students can return to their home country to write their thesis.

Credit Exemptions: Students can apply for exemptions for credits completed at accredited higher education institutions, up to a maximum of 9 credits.

Language of Instruction: Full English instruction available, taught by experienced professors.

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The Launch of the Master’s and Doctoral Collaboration Programs held by Gingko-NIDA

Dr. Wei Zhao, President of Gingko College, and Prof. Dr. Kamphol Panyakometh, President of NIDA, signed a Memorandum of Agreement in the presence of Consul General Ms. Thippawan Supamitkitja.

E-Signing Ceremony Scene

On the morning of April 28th, 2021, Gingko College of Hospitality Management and National Institute of Development Administration (NIDA) of Thailand held a e-signing ceremony in the presence of Ms. Thippawan Supamitkitja, Consul-General of Royal Thai Consulate General (Chengdu) and Mr. Waruntorn Kochtaropas, Consul of Education. The two sides reached a number of agreements such as key academic and training programs; projects and research opportunities; curriculum development and joint degree programs; exchange of teaching faculty, researchers and students; and other collaborative programs in education, academics and culture.

On May 12, an introduction to the Gingko-NIDA Master's/Doctoral programs was successfully carried out online. Vice President Dr. Fu Jing (Associate Professor) introduced the special research areas of the Dean of Graduate School of Development Economics of NIDA, and the school’s strong doctoral faculty.

Assoc. Prof. Dr. Amornrat Apinunmahakul was introducting NIDA

Assoc. Prof. Dr. Amornrat Apinunmahakul, Dean of the Graduate School of Development Economics, NIDA, Assoc. Prof. Dr. Santi Chaisrisawatsuk, Director of the Economics and Management Program, and Prof. Dr. Yuthana Sethapramote, Director of the Doctor of Philosophy Program (International Economics) introduced the School and its Master's and Doctoral Programs and answered questions from students and faculty. 

The launch of this cooperation is another important cooperation between key universities in the cities of countries along the "opening up to the south". It is another initiative undertaken by our Chengdu Campus and Yibin Campus to support the development of the region in terms of teaching and research, and to contribute to Sichuan becoming an important position of the open front.

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Note: The National Institute of Development Administration located in Bangkok, Thailand, is a post-graduate institute established on April 1, l966. NIDA is a public, world-renowned institution of higher education, and is also a key overseas institution recommended by the Chinese Ministry of Education. NIDA is a leading institution of higher learning committed to developing leaders and knowledge. At present, NIDA is a state-supported graduate institution with university status, and it is one of very few higher education institutions in Thailand that offer exclusively graduate degree programs. The Institute has the highest proportion of post-doctorate faculties, as well as highest proportion of faculty members who hold academic positions in Thailand.

Following the signing of MOU and MOA, as well as the introduction of the Master's/Doctoral programs of the National Institute of Development Administration (NIDA), both programs have attracted great attention from teachers and students. After the admission application cycle and a series of online assessments two teachers from the Department of Financial Management, Ms. Ni Xuan and Ms. Yin Yong were accepted as PhD students at NIDA's Graduate School of Development Economics; another two teachers from the Department of Hotel Management, Assoc. Prof. Xu Junyi and Ms. Mao Qinghua, successfully passed the written examination for their PhD at NIDA's Graduate School of Tourism Management!

 Ms. Yin Yong

Ms. Ni Xuan

 Assoc. Prof. Xu Junyi

Ms. Mao Qinghua

Ginkgo College-Prince of Songkla University Program Introduction and Alumni Sharing Meeting

Since the launch of Consecutive MBA Program between Gingko College and Prince of Songkla University last year, much has happened. The first class of students arrived in Thailand in February and the second class of students will start their postgraduate studies in August.

This collaboration with Prince of Songkla University in Thailand not only continues to provide a Consecutive MBA Program for junior students and graduates, but also adds a new program for current and former Junior College Diploma graduates in Hotel Management and Tourism Management.

On June 2, 2021, a Gingko-PSU program sharing session was successfully held in the college in a hybrid online and offline format. During the meeting, the program manager gave a detailed introduction of the program model, course content and application methods for the "Consecutive MBA Program" and "3+2 Top-up Program" respectively.

After that, the first class of Consecutive MBA program seniors shared details from their cross-cultural trip to Thailand, as well as more about their postgraduate study experience and Phuket "islander" life with students online, and enthusiastically answered their questions for younger participants.

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Gingko Joined Hands with BTG Homeinns Hotels (Group)-

Experiencing “Home” Culture

In the morning, Vice President Dr. Fu Jing accompanied the guests from BTG to visit the Yibin campus and the Smart Hotel Experiment Center, and gave a detailed explanation of the teaching areas and their functional layout. Afterwards, the two sides had a discussion in the teaching hotel, centered on the theme of "Industry Partnership Schemes and the Cultivation of Future Talents". Vice President Dr. Fu Jing introduced the philosophy of the College, its practical teaching system, its achievements in professional/disciplinary integration and its lifelong learning program for career development.

On June 2nd, a Gingko-Industry Partnership Scheme with BTG Homeinns Hotels (Group) wrapped up with a perfect ending at the Yibin Campus.

Visiting the Yibin campus and the Smart Hotel Experiment Center

Seniors sharing their study and life experience in PSU, Thailand

Prince of Songkla University (PSU), founded in 1967, is one of the nine research-oriented national universities in Thailand. With five campuses, 30 faculties, two hospitals, and more than 40 research centers, it is ranked fourth among more than 200 universities in Thailand (Source: ARWU 2019, Shanghai Ranking Consultancy).

Our first collaboration with PSU was the Faculty of Hospitality and Tourism (FHT) in Phuket, the first hospitality and tourism faculty to be established in Thailand. The campus is located on the beautiful island of Phuket, one of the world's best places for hospitality and tourism studies.

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In the afternoon, four groups of students from the Department of Hotel Management and the Department of Art and Design conducted a roadshow for four hotel brands of Rujia: Aicha, Park Lane, Hoyi and Pu Yin. Under the guidance of teachers, students from both departments used their knowledge and skills in different fields such as brand positioning, hotel operation and management, marketing, art design, color matching, media technology and language expression to creatively interpret the connotations and extensions of different hotel brands. The excellent performance of the students won the unanimous approval of the guests and a special award from BTG Homeinns Hotels (Group).

This activity not only enhanced the students' comprehensive abilities in information collection and analysis, marketing planning and execution, and team work and collaboration, but also pushed them learn and understand more about the "home" cultural service concept of Shougang Rujia Hotel Group. This group is the leading hotel brand in China and is committed to becoming "the outstanding leader in the mass accommodation industry".

Performance of the students

The Gingko-Industry Partnership Scheme (GIP) aims to deepen mutual understanding between various majors and enterprises, attract industry support for teaching and research activities, and promote teaching and research achievements to support industrial development. In just three months, more than 237 teachers and students from the Department of Foreign Languages, the Department of Hotel Management, the Department of Financial Management, and the Department of Art and Design went to 10 famous hotels such as the W Hotel Chengdu, Bosher Hotel, Hilton Hotel, and Shangri-La Hotel in Chengdu to conduct field visits, project exchanges, and cooperation negotiations.

This quarter's Gingko Action will share some of the highlights from the Gingko-Industry Partnership Scheme (GIP).

Department of Hotel Management went to Chengdu Chutian Junlin Hoyi Hotel to interview alumni about development

Department of Art and Design went to W Hotel Chengdu to discuss a possible GIP

April 12

April 16

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Head of the Department of Hotel Management and the Department of Tourism Management visited the Intercontinental Hotel in Sanjiu Lake to discuss the cooperation of practical learning for students

Kempinski Hotel Chengdu visited Gingko College to conduct a cross-cultural exchange seminar entitled "Taste Germany, Discover European Luxury”

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Students and teachers from the Department of Foreign Languages visited Hilton Chengdu, Chenghua

 Students and teachers from the Department of Hotel Management, Department of Financial Management and Department of Foreign Languages participated in "Career Experience Day" at the Ritz-Carlton, Chengdu 

Department of Hotel Management went to Chengdu Hilton Hotel to attend the graduation ceremony of the interns there

 Department of Foreign Languages went to Chengdu Shangri-La Hotel for a study tour

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May 25

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Department of Foreign Languages visited The Temple House in Chengdu and participated in a brand marketing campaign entitled "My Vision of The Temple House"

May 26

Department of Art and Design went to The Temple House in Chengdu and the JW Marriott Hotel for a study tour, as well as research for the preparation of a course on hotel aesthetics

Department of Financial Management visited the Niccolo Hotel in Chengdu to learn about its finances

June 16

 Department of Hotel Management held a summit titled "Leading Digital Operations to Empower Hotel Operations and Revenue". The summit was held between students and industry leaders. 

June 16

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About Us

Add.: Office 302, 303, Chengdu Campus of Gingko College of Hospitality Management

Tel：86+28-87979303，86+28-87979123

Email：global@gingkoc.edu.cn

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CONTACT US

Gingko College of Hospitality Management

Add: No.60, Northern Sec.2, Guangchang Road, Hongguang Town, Pidu District, Chengdu

Postal Code: 611743