Gingko Action 2020-1_EN

2020

Gingko action

About Us

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27

Preface

Hilton’s Best Practices

Experiences Shared by The Temple House

Visions of The Ritz-Carlton

Fairleigh Dickinson University Paid a Visit

Preface

Gingko News

Voice of Gingko

 Heroes in Harm’s Way

CONTENTS

Preface

NO.1

After nearly two months, the prevention and control of the Novel Coronavirus have entered a critical period. The passing of dozens of day and night is not only a matter of time, but also the accumulation of sweat and tears of the medical workers and volunteers heroes who give up their reunion with families and fight in the front line during the Spring Festival. In the face of difficulties, regardless of their own safety, they march forward bravely, many of them have fallen, even died. They are heroes in harm’s way!

In order to salute those white angels and heroes, on February 27, 2020, the Department of Tourism Management of Gingko College of Hospitality Management (Gingko) launched a call for a collection of arts to depict what impressed them the most during the pandemics, attracting participants all over college.

Works of Excellency were selected as follows.

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Preface

Author: Ms. Ling Jian, sophomore, majoring in Environmental Design of the Department of Art and Design 

Title: Red Flowers in the Battlefield

Descriptions: This work depicts medical workers who are working hard to save patients, and it conveys a firm determination in fighting against the Novel Coronavirus.

The Spring Festival of 2020, when countless Chinese people have long-awaited, was supposed to be filled with hope and beauty. 

Never thought that the outbreak of the COVID-19 would change the world. 

Tribulation couldn't be overwhelmed. 

Innumerable medical staff and anonymous heroes, even civilians made all-out efforts to fight against the pandemic crisis.

Salute the Heroes

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Author: Ms. Pan Wu, junior, majoring in Visual Communication Design of the Department of Art and Design 

Title: Heroes in Harm's Way

Descriptions: This work selects the appearance of a delicate girl and a gentle boy. They are ordinary people, they are also the lovely babies in the eyes of their parents. But when it's dark, with a beam of light shining on them, they become fighters and fight against the virus, at this moment, they are as strong and brave as soldiers. Go China! Cheer up, Wuhan!

Preface

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Online Teaching Goes Steadily

as Planned

On February 24, Gingko College opened as scheduled online. 307 online courses went on smoothly with students’ number up to 27,581. Following the teaching syllabus, teaching faculty made full use of online tools and platforms. School leadership valued highly and has made several work arrangements through online meetings since February 4 to guide and supervise the preparation and implementation of online teaching.

In the 7th week, 1,311 courses were well-organized online. As of April 10, 1,355 online courses were constructed by 357 teachers for 2,960 online classes on Chaoxing platform. 19,146 resources and 149,549 question banks were also available online. Thus, the online teaching has well-met expectations.

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Gingko news

NO.2

Gingko

News

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Gingko news

Home schooling did not affect the learning enthusiasm and the efficiency of Gingko students at all. They overcame all hardships to devote themselves to the online courses.

Positively thinking, the unexpected pandemic brought opportunities to help students to become more independent and highly-motivated.

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Online Learning

Learning in the mountains

Mr. Xiaowang Wu, a student of Yi ethnic minority living in Liangshan Yi Autonomous Perfecture of Sichuan Province, went uphills to find better signals to learn. He rode his motorbike and carried books, table and chair to the top of the mountain to attend his online courses.

majoring in Property Management of the Department of Hotel Management

Learning at home

Online teaching was closely connected with the flexible and elaborate preparation of teachers. They overcame all possible technical difficulties, and learned skills of conducting live-streaming.

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On January 14 to 15, Dr. John Niser, Dean of International School of Hospitality and Tourism Management, Fairleigh Dickinson University(FDU) from the United States led a delegation to visit Gingko.

President Li Ming delivered a warm welcome to FDU’s delegation on behalf of Gingko. The two parties had an in-depth exchange and discussion on educational philosophy, talent training mode, social talents requirements, and potential cooperation.

The next day, the delegation of Dr. John Niser visited Gingko’s Exhibition Center, Smart Tourism Laboratory and Smart Hotel Laboratory. Dr. Niser spoke highly of the achievements Gingko has obtained in internationalization and disciplinary construction.

Gingko news

Fairleigh Dickson University

Paid a Visit

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Dr. Niser expressed thanks to the kind hospitality of Gingko. He said both sides had agreed on cooperation based on a good exchange of views through this visit, which has laid a solid foundation for friendly interchange and cooperation between FDU and Gingko. And also he looked forward to the cooperation with Gingko to provide more opportunities for students in international exchanges.

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Founded in 1942, Fairleigh Dickinson University is the first American university that owns overseas campuses, which located in England and Canada. As an affiliate member of the UNWTO, the International School of Hospitality and Tourism Management has a long-standing reputation in America and is selected to Hotel Schools Distinction. The discipline of Hotel Management in ISHTM is currently ranked at No.5 among the “Top 50 Hospitality and Hotel Management Schools in the World” [CEOWorld Magazine] and No.6 among the “Best Hospitality Programs in the United States” [TheBestSchools.org].

NO.3

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Voice of Gingko

The forum was chaired by the Vice President, Dr. Fu Jing of the college, who mentioned in her presentation that the Coronavirus pandemic in 2020 has made hotels, tourism and catering businesses, the three most-affected industries in China's daily optional consumptions. Hotel accommodation and consumption, MICE and business trip, as well as international and domestic travels have all ground to a halt. Facing the new demands of the market and consumers for hygiene and cleanliness, the new segments of the young, household and local customers, the new way of consumption of touchless purchase, cloud meetings and food delivery, the new supervision of ID reservation and purchase registration, how can service industry in adversity respond, rebound and seize opportunities and usher in recovery? Is the service industry well -prepared for the retaliatory expansion of consumption habits after the crisis?

In this Quarterly of Gingko Action, three keynote speech delivered by three international hotel companies were summarized as follows.

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2020

Voice of Gingko

Life is a kaleidoscope. Turn your head a different angle and see it a whole new way. 

On March 25, 2020, the Department of Hotel Management and the Research Institute of Hospitality Education of Gingko, together with national and international hotel groups, real estate and property companies, organized a webinar known as ‘Voice of Gingko’. The webinar aims to analyze the vulnerability of service industry from both academic and professional perspectives, reflecting how service industry faces challenges and overcomes difficulties. The Voice of Gingko would like to take this opportunity to call for more attentions and supports to the service industry through experience sharing and knowledge transfer.

How Service Industry in Adversity Seizes the Opportunity and Gets Out of the Mire?

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Voice of Gingko

Hilton Team Member Assistance Fund has been launched to provide assistance to team members and their family that are directly affected by the Coronavirus pandemic. To better support the community, the Hilton Effect Foundation also makes a donation to the World Health Foundation (Project HOPE), a global health and humanitarian relief organization, which is collaborating with the HOPE School of Nursing of Wuhan University in China.

From the beginning of the epidemic, the Hilton Group has paid close attention to the development of it, strictly implemented the requirements of the Chinese Center for Disease Control and Prevention (China CDC) and made the following arrangements for health and pandemic prevention nationwide:

What are the Strategic Directions and Countermeasures for the Company in the Face of the Broad Environment?

Mr. Issac Liu

Director of School-Enterprise Cooperation in Greater China and Mongolia, Hilton Group

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Voice of Gingko

At the beginning of 2020, the COVID-19 broke the peace of the world and changed everyone's life. People’s study and work were completely disrupted by this sudden epidemic. 

The pandemic brings people fears and worries, and it also explores their potentials. As we all know, the Novel Coronavirus has a huge impact on the service industry, and its recovery will be a relatively long process. The hotel industry is one of those fastest responsive sectors in the crisis which is really a comfort to us. Although the occupancy rate has dramatically declined and the revenue has been hit hard, many hotels have adjusted themselves rapidly and started to explore new possibilities, such as taking the advantages of brand and quality to seize the takeaway market; using their own huge and high-quality supply network to expand the business to the whole community or even further; opening the online model business appointment, online wedding, etc. and to start to work across departments. With these solutions, the potential of the hotel has been stimulated, and the employees also see their infinite possibilities.

Hotel industry itself needs constant creation, innovation and change, which attracts creative young people to join, to infuse their energies into it, and to make the industry potential unlimited.

The “Forced” Potential

Ms. Helen Peng

HRD of The Temple House, The Swire Group

In addition, the Hilton Group has also introduced policies to waive the management fees of February and March 2020 of hotels in Greater China, and actively optimizes cooperation plans with suppliers to help hotel owners to reduce hotel operations cost, and to overcome difficulties together. 

It is expected that the industry will initially return to normal in the third quarter, especially with the growing needs of MICE. In terms of the overall environment, the status of the Chinese market is destined not to be changed by the COVID-19. Its impact on the hospitality industry and even the entire Chinese economy is temporary. After the crisis, the temporarily suppressed demands for quality travel and a better life will continue to grow and stimulate market recovery. At that time, it is believed that companies with strong sense of responsibility in difficult times will have a brighter future. Meanwhile, the Hilton Group is preparing in advance, with a series of plans to quickly seize the market opportunities.

In conclusion, the Hilton is passionate about delivering exceptional guest experiences. Therefore, there's no doubt that the Hilton will successfully survive the crisis, and continue to spread sunshine and warmth all over the world.

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Voice of Gingko

Two things are very important in getting out of the dilemma: the first one is about people’s mentality. We must understand that crisis and opportunity always co-exist. “Crisis” is for all of us, but “opportunity” is for just a few of us. The second one is about courage and creativity. We must have that courage to get rid of old and figure out a new direction. Fortunately, the hotel industry has both.

Finally, the positive attitude and continuous creativity in the hotel industry make everyone confident in its future! The hotel industry is a vibrant place, there will be many surprises and innovations after the epidemic, waiting for everyone to march forward together.

Creativity can promote its development and progress. This epidemic has forced many enterprises into a dilemma or even a desperate situation. Some of them are overwhelmed and fall apart, while others are challenging themselves. The potentials that are forced out of those enterprises and individuals have quietly changed the world.

Reflections and Changes after Crisis

Mr. Sean Wang

HRD Of The Ritz-Carlton Chengdu

Recently the most popular topic is undoubtedly the COVID-19. When the Novel Coronavirus first broke out in December 2019, nobody seemed to pay any attention. In January 2020, tensions were spreading among the people because at that time things were so uncertain. Until January 30, the WHO announced that the Novel Coronavirus(2019-nCoV) is a public health emergency of international concern. 

The direct impact of this emergency is the decline in the business of the hospitality industry. Apart from this, it is also a big challenge for mentality and psychological quality of employees, as well as their health and safety.

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NO.4

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So what countermeasures have been adopted to deal with the outbreak of the pandemic? There are three aspects. 

As for the future of the hospitality industry, there is no need to worry too much. Although the current epidemic has made a tremendous impact on the international community, it is under the control with China’s great efforts. Perhaps some market segments will change, but with government’s support, the industry will continue to develop. As Maslow's pyramid shows, humans need the sense of connection with others, which means hospitality industry will never disappear. Therefore, the industry needs young professionals, the fresh blood, to ensure that the industry keep growing in the future.

Maslow's Hierarchy of Needs

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About US

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Email: global@yxhmc.edu.cn

Tel.：86+28-87979102 86+28-87979303

Add.: Office 302, 303, Chengdu Campus of Gingko College of Hospitality Management

Led by Vice President:

GLOBAL ENGAGEMENT CENTER

The Global Engagement Center (GE Center), is responsible for the internationalization of Gingko, guiding, organizing, and coordinating the integration of disciplines and related works on professional, academic internationalization with the core of Hospitality Management and Tourism Management.

Managers

Rice Zhao

Management

Domain

Jing Zhao

Affairs

Zee Zhu

Domain

& Public Relations

Raymond Tang

Gingko College of Hospitality Management

Add: No.60, Northern Sec.2, Guangchang Road,  Hongguang Town, Pidu District,  Chengdu

Postal Code: 611743