Gingko Action 2021-1 EN

Contents

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GINGKO ACTION

Proofread by

Ms. Ava Eugenia Violich Kennedy

Mr. Justin Owen Wright

Editors

Zee Zhu

Jing Zhao

Raymond Tang

Vera Wang

Global Engagement Center

Editorial Board

Rice Zhao

Editor-in-Chief

K

nowledgeable

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rofessional

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page 02

The 28th Annual Conference of the International Federation for Information Technology and Tourism (IFITT) was held from the 19th to the 22nd of January 2021 at 11:45 am CET (6:45 pm BST). Titled Opportunities and Challenges in the Changing World, the conference was held online. Facilitated by the Global Engagement Center, the conference was attended by faculty members across a few departments, including the Department of Hospitality Management, Department of Tourism Management, Department of Information Engineering and Management and Department of Foreign Languages. 

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The International Federation for IT and Travel & Tourism (IFITT, www.ifitt.org) is the oldest and most authoritative international academic organization in the field of tourism and information technology. The IFITT aims at examining the applications and impact of emerging information and communication technology (ICT) in tourism, and is committed to building a quality communication platform for experts, scholars, enterprises, governments and other related organizations.

The ENTER conference in 2022 will be held at Nankai University, and the theme of the conference will continue to focus on cutting-edge global knowledge and outstanding achievements in digitalization, artificial intelligence, virtual reality, and augmented reality as applied to hospitality and tourism. The conference will reveal best practices regarding modern information technology and how those technologies can best be used to optimize performance within the hospitality and tourism industry. Gingko College students and faculty will actively participate in the conference and invite academic and industry colleagues to work together to build a smart ecosystem for China's modern service industry.

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At the start of the spring semester in 2021 when the pandemic was basically controlled in Sichuan, students have gradually returned to the College, operating under offset schedules and class staggering at the two campuses of Gingko College. The freshmen from the Department of Art and Design were welcomed to the Yibin Campus on 28th February, and the sophmores from the Department of Hotel Management also arrived successfully on 1st March. On 3rd March, the Chengdu campus was officially opened and classes were held according to plan. Gingko College students welcomed the start of the new semester despite the cold spring weather, and classes began on the two campuses in an orderly fashion.

With the development of disciplines at Gingko College, each academic department actively discusses and explores the feasibilities of interdisciplinary integration in the fields of hospitality, catering, and tourism. With the opening of the Gingko-Standard Teaching Hotel at the new Yibin Campus, the academic departments have made an important step forward in implementing the school’s ideology of "exploring the art and science of hospitality and services through fusions of subjects". 

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The New Semester of the Two Campuses of Gingko College

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 A New Phase of Innovative Teaching 

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When Art Meets Hospitality

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Exploring the Career Development Path of International Hospitality Management Talents

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Taste Korea, Discover Korean Culture

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Sino-US Education Seminar

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On March 17, 2021, a seminar on teaching & education in China and the United States was successfully held by the Department of Foreign Languages at the Gingko College of Hospitality Management. The seminar was attended by all the teachers in the department. 

International 

Education

Vice President Dr. Fu Jing 

Professor Huang Ming, Director of the Department of Foreign Languages

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During the seminar, Mr. Justin Wright (American) and Mr. Sun Huayu were guest lecturers and shared their views on the education system and teaching methods in the United States and China respectively. Participating teachers exchanged their views on the similarities and differences between Chinese and American educational models.

Professor Huang Ming, Director of the Department, reported on the visions and objectives of the department in the new semester, introducing new faculty member and research team. Vice President Dr. Fu Jing emphasized the in-depth fusion of subjects and the internationalization strategies of the College. Dr. Fu Jing encouraged the teachers to make full use of the world-class resources of the teaching hotel at the Yibin Campus and to explore the differentiation and branding of the department.

Mr. Justin Wright

Mr. Sun Huayu

Participating teachers were exchanging views 

Taste Korea, Discover Korean Culture

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Cross-cultural Communication

A new cross-cultural exchange activity between China and South Korea began on March 17, 2021. This activity marked the first time this year that Gingko College invited foreign guests to hold an offline intercultural lecture.

The guest speaker, Ms. Cho Seo Jin is a Korean graduate from Fudan University，China， engaged in catering and tourism work with her family in Chengdu. Ms. Cho is the founder of a Korean-style coffee studio with her husband Mr Kim Mu Sung and a Korean restaurant and has also been invited as a special guest on Chengdu television networks. During the event, Ms. Cho introduced Korean cuisine and restaurant etiquette, and had a conversation with students in Korean language. Finally, Ms. Cho invited the students to make and sample classic Korean family food.

This year the Yibin Campus welcomed the arrival of teachers and students from the Department of Hotel Management and Department of Art and Design, marking not only the start of a new semester but also the start of a new phase for Gingko College’s innovative practical teaching.

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A New Phase of Innovative Teaching 

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Practical

Teaching

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Course leaders responsible for innovative practical teaching include faculty members from the Chengdu campus and a team of hotel professionals from the Gingko Standard Teaching Hotel. 

In this issue of Gingko Action, you will be taken to the scenes behind of the opening of a new semester at Yibin Campus, get closer to the industry mentorship team at Gingko Standard Teaching Hotel, and learn more about innovative practical teaching at the Yibin Campus.

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Related Courses: Financial Management

Gordon Wong

General Manager of Gingko Standard Hotel

Founder of ZaVa Hotels & Resorts (Sanya) CO., Ltd.

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Teresa Liu 

Director of Purchasing

Previously with Hilton Hotels & Resorts

Helen He

Director of Finance  

Previously with Argyle Hotels & Resorts 

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Related Course: Front Office Reception & PMS Practice, Housekeeping & Hands-On Operations 

Related Courses: F&B Service Practice

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Jackie Jiao   

Executive Housekeeper

Previously with Marriott Hotels & Resorts

Michael Zhang   

Front Office Manager   

Previously with IHG 

Andrew Ma    

Director of F&B 

Previously with IHG    

Vincent Gao

F&B Manager

Previously with IHG    

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Related Courses: Sales & Marketing Practice ，Security Practice

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Related Courses: Human Resources Practice

Irene Qi  

Director of Sales & Marketing  

Previously with IHG  

Shirley Xie

Director of Human Resources

Previously with IHG

David Liu

Director of Security

Previously with Mandarin Oriental Hotel Group

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Gingkoers from the Department of Hotel Management and the Department of Art and Design started their new semester at the Yibin Campus. What unique experiences have they gained while there? Let's listen to what the Gingkoers have to share about the new semester.

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Ms. Yingying Hu

Department of Hotel Management

Sophomore

"Studying at the Yibin Campus provides us with a lot of high-quality practical teaching resources. We have the opportunity to gain hands-on experience within hotels and have more and more specific training models that are helping me to gain confidence in operational management and learn more professional skills."

Mr. Yansen Wen

Department of Hotel Management

Sophomore

"The teaching facilities at the Yibin Campus are well-established. There is a professional teaching hotel, coffee lab and bar-tending lab, and other spaces, all of which provide good conditions for our practical training. I am excited about using the resources at the Yibin Campus to learn more professional operational skills.”

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"I am very happy to come to the Yibin Campus. The environment here at Yibin is very beneficial for us in terms of environmental design. I hope that I can improve my English in the new year."

Ms. Zhili Chen

Department of Art and Design

Freshman

"When I first arrived at the Yibin Campus, the first thing that caught my eye was the beautiful campus environment, followed by the world-class facilities for teaching and living. I look forward to a new and excellent experience studying and living at the Yibin Campus."

Mr. Yu Zhong

Department of Art and Design 

 Freshman

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In order to keep up with new trends and developments within the hospitality industry and make full use of professional and resource advantages, the Department of Art and Design aims to promote interdisciplinary integration between art and hospitality. The department has set forth a bold interdisciplinary curriculum at the Yibin Campus, with the teaching hotel as its backbone.

Gingkoers started new term in Yinbin Campus

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The combination of art and hotels is growing in China, and to some extent, the artistic aspect of hotels is indeed an ace in the hole to enhance taste and character. The crowd-pleasing nature of art can make it a great addition to hotels. The merging of art and hotels is an opportunity to usher in a new win-win situation, changing not only the typical experience in hospitality spaces but also influencing the future of local art markets.

New Journeys

 When Art Meets Hospitality

Fusion of Subjects

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Hotels are the embodiment of local cultures, and are often defined by local cultural characteristics. Infusing art and design elements into the hotel will generate and affirm a sense of cultural affinity and vitality—but to do so requires adapting appropriately to local contexts. In addition its deep links with the teaching hotel, the teaching programme of the Department of Art and Design will focus on this issue by using local tourism resources. This will include carrying out art collection and colour sketching from nature, creating artworks with local characteristics to depict the beautiful city of Yibin and the Gingko campus.

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A professional teaching team consisting of professors and distinguished teachers with rich teaching experience are equipped, strong research capabilities and distinctive industry characteristics. 

The Department of Art and Design will vigorously promote the fusion of the subjects and school-enterprise cooperation. A series of innovative talent training models were implemented, such as the "project-based teaching method". Other resources include learning by doing, work-integrated education in design, and holding exhibitions of graduation design works.

Department of Art and Design

Relying on the college's strengths in running schools, the Department of Art and Design is geared towards the needs of the cultural and tourism industry. The Department trains applied design professionals with high humanistic and comprehensive qualities for the industry.

 New Challenges

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New Contents (integration of disciplines)

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Creation of hotel decorations

   

In combination with the course "Product Design Morphology", students will design hotel supplies with relevant elements of Gingko College and design souvenirs related to tourism in Nanxi, linking with the teaching hotel.

Alongside studies in the "Graphic Creativity" course, students will create retaining wall paintings; combined with studies in the "Layout Design" course, students will design a "Guide for Yibin Campus" and "Nanxi Tourist Guide" inforgraphic brochure. 

In conjunction with the course "Information Visualization Design", students will participate in information visualization for an electronic map of Yibin Campus, surrounding areas, and special scenic spots.

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In conjunction with the course "Computer-Aided Decorative Pattern Design" taught with the teaching hotel, students will design Yibin campus postcards, hotel decorative paintings and hotel handkerchiefs.

   

In conjunction with the course "Ergonomics", and in connection with the teaching hotel, students will complete the following tasks:

1. Ergonomics data collection with Gingko standard hotel furniture

2. Gingko standard hotel furniture design

3. Design of furniture for teaching offices at the Yibin campus

4. Design of student dormitory furniture for the Yibin campus

Course lecturer: Assoc. Prof. Guo Cancan

Course lecturer: Zhou Mengshu

One of the strategies that characterizes Gingko College is the fusion of subjects and the integration of disciplines. These interdisciplinary efforts and curricula provide strong support for our school to cultivate wide-spanning and diverse talents.

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Students of Department of Art and Desgin were paiting beautiful Gingko Campus & historical Nanxi at Yibin Campus

Welcome Cards of Gingko Standard Hotel designed by Students of Department of Art and Desgin

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From February to March 2021, Gingko College and the Chengdu Tourism Accommodation Industry Association, Chengdu Hilton Hotel, Ritz-Carlton Chengdu Hotel, Chengdu St. Regis Hotel, Chengdu Liliwan Hotel, Chutian Junlin Hotel, Travel Investment Jinjiang Hotel Co., Ltd. , Tibet Hotel, Yibin City Celebrity Hotel and other senior elites in the hotel industry at home and abroad have launched a series of seminars and interviews to discuss international hotel industry management and associated career development paths.

SEMINAR AND INTERVIEW SERIES 

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Theory-Practice 

Integration

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Feburary

27th

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17th

Seminar with international hotel industry experts

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23rd

An in-depth workshop with the Chengdu Tourism Accommodation Industry Association

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25th

Workshop on program management with the LuxeLakes ECO City of Chengdu Wide Horizon Group

The development of the hotel industry is changing rapidly. Managers within the hotel industry in the post-pandemic era face new demands, new markets, new consumption patterns, and new technologies. Practical experience alone is far from enough to predict the future development of the industry and stay on top of trends. To formulate strategic planning and ensure the professional development of management talent also requires foresight, comprehensive and systematic theoretical knowledge, and research capabilities. Industry experts have expressed their opinions and put forward very pertinent suggestions on what are needed for the executive development of hotel companies. Chengdu Gingko College of Hospitality Management attaches great importance to the research and development of curriculum content that closely combines theory and practice. This approach strengthens the training of experienced and knowledgeable teaching and research teams, and actively builds high-quality collaboration platforms with domestic and foreign industries partners. These partnerships have an extremely positive effect on improving the professional abilities of management talents in the hotel industry, and enhance the core quality and development potential of talent in the industry more broadly.

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Asia Pacific Council on Hotel, Restaurant, and Institutional Education

 (APacCHRIE)

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National Western Tourism Specialists Training Demonstration Institution

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Member Service (Chengdu) Branch Center of China Tourism Homestay and 

Boutique Hotel Association, Sichuan Tourism Development Commission

 (now Sichuan Provincial Department of Culture and Tourism) 

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Sichuan Hotel and Food Culture Social Science Popularization Base

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Chengdu Tourism and Accommodation Association Executive Director Unit 

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Tourism and Hotel Management Experimental Teaching Demonstration Center

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The first Class of Hotel and Restaurant Management Units in Sichuan Province

As the first independent higher educational institute of hospitality management in mainland China, the teaching and research team of Gingko College and its teaching hotels are organized around the goal of fusing theoretical and practical innovation. Gingko’s mission is to nurture innovative management talents to lead the future of the international hotel industry. In addition to academic education, Gingko College also actively develops continuing education programs for middle- and senior-level managers within the industry, providing a stream of intellectual support and lifelong learning opportunities for Gingko alumni, the industry and the community. Over the past years, Gingko College has been awarded membership in the following professional organizations:

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 A Follow-up Report on the Joint-Master's Degree Program of Gingko & PSU

A GM’s Perspective 

The Road to Professional Hoteliers:

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In this issue, students were invited to share journal entries on their studies and life in such an international tourist destination like Phuket.

After finishing their foundational courses in Gingko College, the first class of students from the Gingko & PSU Joint Master's Degree Program arrived at the Faculty of Hospitality and Tourism (FHT) at the Phuket Campus of Prince of Songkhla University (PSU) this February to continue their studies.

The Consecutive MBA Program in Hospitality and Tourism jointly conducted by Gingko College and the Faculty of Hospitality and Tourism (FHT) of Prince Songkla University (Thailand) was initiated in June, 2020， with a total of nine students were admitted to the joint program with PSU.

The first class of students were in the Phuket Campus of PSU

Journey of Studying Abroad in the Post-COVID Era

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Students fly to Phuket after quarantine-the new semester commences!

Bring an ID card to the health center for vaccination about a month before departure.

Bring essential supplies for pandemic prevention in advance.

Complete a nucleic acid test the day before departure (with results coming out the same day and a certificate of fitness to fly issued).

Three students flew directly to Bangkok, Thailand from Chengdu Shuangliu International Airport

They started quarantine at So Boutique Hotel in Bangkok

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DEPARTURE

PREPARATION

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Courses for this semester: Tourist Behavior: Theory and Practice, Business Strategy and Finance for H&T, Hospitality Operations, Technology and Environment Management.

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Tourist Behavior : 

Theory and Practice

Hospitality Operations

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Mr. Marcel Damen, the General Manager of The Ritz-Carlton, Chengdu, comes from the Netherlands and joined Marriott International 27 years ago, working his way up from a front-line employee to his current position. He has worked and lived in nine different countries across three continents. In 2018, Mr. Damen moved to Chengdu with his family to assume the role of General Manager at The Ritz-Carlton in Chengdu.

During Mr. Damen's career, he has been part of a leadership team that has successfully pre-opened four hotels and participated in supporting the opening of more than a dozen hotels. As a hotelier, Mr. Damen continues to gain experience in hands-on work across the hotel and its departments. Mr. Damen also maintains excellent reading habits and continues to learn about different disciplines within hospitality management and cross-cultural communication.

Mr.Marcel Damen

Mr. Damen believes in the significance of helping others in their careers. Based on the saying "teach others to fish and they will eat for a lifetime", Mr. Damen carefully selected books that have benefited his own growth on the road to becoming a senior management in the hospitality industry and generously donated them to the library at Gingko College for all students and teachers.

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In April 2020, Ms. Cici Zhao, Lecturer at the Department of Hotel Management of Gingko College, had an in-depth interview with Mr. Damen at The Ritz-Carton Chengdu. The interview, titled "COVID-19 Implications on the Hospitality Industry", engaged with topics such as market changes and challenges, hotels' responses and best practices. Thoughts and examples brought up during the conversation provided real-life case studies and valuable experiences for teaching and research which enlightened students and helped them with their career planning.

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《Check-in Check-out: 

   Managing Hotel Operations》

《Professional Housekeeper》 

《Blue Ocean Strategy》

《Inside Steve's Brain》

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《The Bar Beverage Book》

Add.: Office 302, 303, Chengdu Campus of Gingko College of Hospitality Management

Tel：86+28-87979303，86+28-87979123

Email：global@gingkoc.edu.cn

GLOBAL ENGAGEMENT CENTER

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About Us

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CONTACT US

Gingko College of Hospitality Management

Add: No.60, Northern Sec.2, Guangchang Road, Hongguang Town, Pidu District, Chengdu

Postal Code: 611743