Gingko Action 2021-3 EN

GINGKO ACTION

K

nowledgeable

E

E

P

rofessional

Contents

23

34

16

 

04

08

Proofread by

Ms. Ava Eugenia Violich Kennedy

Global Engagement Center

Editorial Board

Editor-in-Chief

Rice Zhao

Ms. Iris Liu

Editors

Zee Zhu

Jing Zhao

Raymond Tang

37th Annual 

Teachers' Day

GINGKO ACTION

GINGKO ACTION

05

/Q3-2021

04

"

"

Alumni

Wishes

Interviews with the Gingko Faculty 

In a new interview series, junior and senior faculty members at Gingko shared their experiences at the school for the 37th annual Teachers' Day celebration. Does the vitality of education vary with changing times?

GINGKO ACTION

GINGKO ACTION

/Q3-2021

06

07

GINGKO ACTION

09

GINGKO ACTION

G

08

/Q3-2021

The Two Campuses of Gingko College

 Welcomed New Students

First Training of the Talent Program 

Officially Launched

Gingko Joined the Board of Directors 

of the International Talent Exchange

 for the Hospitality Industry

-HELLO Freshmen-

The First Sight of Gingko

On September 1, freshmen from all over the country gathered at Gingko to start a new journey in life. 

10

/Q3-2021

11

GINGKO ACTION

GINGKO ACTION

In the Future

Let’s join hands to create

 more beautiful memories

and start your journey at Gingko

23 Members from Golden Keys Sichuan Executive Committee helped with Freshman Year Orientation.

The China Golden Keys Sichuan Executive Committee and a regional service team including six alumni from the Department of Hotel Management returned to Gingko to participate in the orientation. Together, the team served every new student and their parents with the highest standard of hotel concierge services.

13

GINGKO ACTION

GINGKO ACTION

12

/Q3-2021

On August 23, the launching ceremony of the first training program of the College's Talent Program was held at the Gingko-Standard teaching hotel. In attendance was Mr. Gordon Wong, General Manager of the teaching hotel, as well as all the teachers and students who participated in the first training program. The event was hosted by Shirley Xie, Human Resources Director of the teaching hotel.

On behalf of the college, General Manager Gordon Wong welcomed the participating students and introduced them to the first training program and the overall schedule of the Talent Program.

Students at the event were enthusiastic about the new training program, commenting on their confidence that the program’s structure will rapidly improve their professional practice skills. 

The first training project of the Talent Program is a special project for the banquet hall of the Gingko-Standard teaching hotel. The training program will be divided into four phases. The first phase will include basic introductions and familiarize students with the different departments of the hotel and their functions. In the second phase trainees will be required to complete a project report. In the third phase trainees will get hands-on hospitality experience; and in the fourth phase, trainees will gain a thorough understanding of the hotel and its functioning, backed up by theoretical and practical training from the Department of Hotel Management. Throughout the training program trainees will use the strengths, experience, and knowledge of the teaching team to develop leadership skills. During the project, participating students will receive holistic guidance by the hotel supervisor. They will also receive a generous Talent Program management and training allowance, as well as the same free accommodation and welfare benefits as regular employees. Upon completion of the training program, a certificate of completion and a letter of recommendation will be issued by the director and general manager of the teaching hotel.

Shirley Xie, Human Resources Director of the teaching hotel

 Mr. Gordon Wong, General Manager of the teaching hotel

15

GINGKO ACTION

GINGKO ACTION

14

/Q3-2021

Gingko Joined the Board of Directors of the International Talent Exchange for the Hospitality Industry

Recently, Gingko College became a member of the Board of Directors of the Institute & Talent Training Base at the International Talent Exchange for Hospitality. Gingko College will actively participate in the work of this institute, promote international exchange and cooperation in the hospitality industry, and create a new "Chinese standard" for the training of talent in the hospitality industry.

1. Conduct research on industry development.

2. Promote people-to-people exchange and education.

3. Provide enterprise talent training.

4. Provide institutions with professional co-construction and consulting services.

5. Establishment of a people-to-people exchange platform.

6. Student volunteer services.

7. Publicity and promotion.

8. Other related work.

The Institute was established to meet the reform and development needs of vocational education and to promote the innovative development of cultural tourism, industrial integration, and human exchange. It plays a fundamental, pioneering and long-term role in the practical cooperation of the hotel and larger service industry, with a special focus on higher education institutions. The institute aims to serve Chinese hospitality and service industry enterprises and help them participate in the “Belt and Road" construction of cultural exchanges between China and foreign countries. China Center for International People-to-People Exchange，Ministry of Education and the Beijing Hospitality Institute at Beijing International Studies University have cooperated in establishing the Institute, which was officially inaugurated in July this year.

The Institute aims to integrate the concept of people-to-people exchange into all aspects of research, education, training and publicity within the hotel and larger service industry. It will carry out international exchange and cooperation within these industries, and build an open and international high-end platform integrating industry, education, and humanistic exchange. This includes talent training, academic research, internship, decision-making consultation, and people-to-people exchange. The institute provides policy consultation, intellectual support and resource services for the Chinese tourism, hospitality, and services industries to "Go Global" and develop at home and abroad. Through providing services to promote inter-industry cooperation within the "Belt and Road" countries, the Institute promotes exchanges, friendship, and mutual learning and benefits between China and other countries.

17

GINGKO ACTION

GINGKO ACTION

16

/Q3-2021

G

03

『 Student Representatives from  Department of Hotel Management Participated in the 2021 STR Global Market Study Competition』

21

02

『 The Summer Internship Program for Teaching Chinese as a Foreign Language Successfully Concluded 』

19

01

『 Faculty of the Department of Tourism Management Participated in the 2021 CIMERT International Round-table 』

17

Faculty of the Department of Tourism Management Participated in the 2021 CIMERT International Round-table

On September 15, 2021, the 2021 CIMERT International Meeting Researchers Round-table was hosted by the ICCA International Conference Research and Training Center in Chengdu. This major meeting focused on the theme of how to take full advantage of the value of big data research and deeply promote conference-driven innovation within the larger industry chain. Luo Zhengqin, Director of the Teaching and Research Office at the Department of Tourism Management, was invited to attend the conference, and all teaching faculty in the field of conferences and exhibitions participated in the meeting online.

Fellow participating institutions included the International Congress and Convention Association (ICCA), China Conference and Exhibition Economic Research Association, China International Science and Technology Exchange Center, Conference Magazine, Guangdong Fairs Organizers Associationv(GFOA), China Council for the Promotion of International Trade Chengdu Sub-council (Chengdu Municipal Bureau of Expositions), Sichuan University, Chengdu University, and others. The conference conducted in-depth discussions on six topics in two special sessions, including "the value of research on international conference enterprises" and "marketing of conference destinations in the digital era and research on international conference (MICE) talents". The speakers summarized their development experiences, shared the latest developments, and revealed development trend in processes of international conference operation.

19

GINGKO ACTION

GINGKO ACTION

18

/Q3-2021

The Summer Internship Program for Teaching Chinese as a Foreign Language Successfully Concluded

On July 8, the Department of Foreign Languages at Gingko College and the Wan Li Tong Language School in Thailand jointly held an opening ceremony for the Teaching Chinese as a Foreign Language Internship Program. Professor Huang Ming, Director of the Department of Foreign Languages, introduced the Department and thanked the Thai school for providing the internship opportunity. Professor Huang offered full support for the students, and expressed her hope that through this teaching activity, students would be able to improve their intercultural communication skills. 

The 2021 CIMERT International Conference Researchers Round-table participants discussed and jointly released the "CIMERT International Conference Industry Data Research and Talent Cultivation Action Book". This publication reached a consensus on  how to further develop international conference big data research and destination marketing innovation in the Asia-Pacific region.

This international conference focused on industry development in the era of big data. Discussions centered on facing the opportunities and challenges brought about by a new generation of technology revolution. Conclusions included that the development of international professional talent at conferences and exhibitions will be critical in furthering sustainable high-quality development of the industry. This meeting provided new ideas for Gingko College’s conference and exhibition faculty to explore training international conference talents through digital means and observe the digital transformation in the conference and exhibition field.

21

GINGKO ACTION

GINGKO ACTION

20

/Q3-2021

In this internship teaching activity, which was held virtually, Gingko students delivered presentations, coordinated with Thai teachers, managed classrooms with precise language use, and arranged online teaching within a limited time, bringing a lively Chinese lessons to local Thai children. Mentors at the Department of Foreign Languages also joined the course online, recorded the shortcomings of the students' lectures, and gave them valuable suggestions after class for improvements in the future. 

Under the guidance of the faculty of the Department of Foreign Languages, six students successfully completed this practical training for teaching Chinese as a foreign language.

Student Representatives from Department of Hotel Management Participated in the 2021 STR Global Market Study Competition

On September 24, the STR Virtual Student Market Study Competition held an online launch ceremony. More than 30 institutions from all over the world, including the USA, UK, Australia, Switzerland, Korea, Russia, India, Vietnam, and China participated in the competition.

At the beginning of the ceremony, the tournament organizer and previous judges gave welcome speeches introducing the online competition and explaining its rules. Afterwards, there was a short Q&A that allowed contestants to get familiar with the competition process and reviewed relevant presentation skills. Following this, representatives from each university spoke in alphabetical order, giving a brief introduction of their teams' school and the research market they had chosen.

Representatives were giving brief introductions to own teams

23

GINGKO ACTION

GINGKO ACTION

22

/Q3-2021

M

24

Top-up Programs between Gingko & NIDA Officially Began

26

Cooperation Discussions with GSTM Successfully Carried Out

Gingko-Global Destinations Study Plan

Gingko-Industry Partnership Scheme(GIP)

32

Series Report on (GIP)

-Building a Diversified Platform for Student Development

28

Gingko and PSU’s Consecutive MBA Program Made Steady Progress 

30

Cooperation Discussions Successfully Carried Out

Six students from the Department of Hotel Management represented the college in this competition. Under the joint guidance of Ms. Liu Yanbing, Director of the Teaching and Research Office of the Department, Associate Professor Teng Dan, and Ms. Zhao Jingxi, Wang Jing, a Class 7 student majoring in Hotel Management at Gingko, introduced the features of hotel management program to the jury. After listening to Wang Jing's introduction, the STR judges expressed their heartfelt welcome and expectations for Gingko’s team.

Finally, Dr. Duane Vinson, the event organizer, offered his closing remarks and wished each team good luck in the competition. 

STR is a leader in hotel market data and benchmarking, and participating in this international competition is an important milestone for Gingko students. This year’s student participation paves the way for Gingko students to become future leaders in the tourism and hospitality industry.

Dr.Duane Vinson was making the closing remarks

Wang Jing, sophomore from  Department of Hotel Management  was making a speech

25

GINGKO ACTION

GINGKO ACTION

24

/Q3-2021

Top-up Programs

between Gingko & NIDA Officially Began

The Master's and Doctoral program jointly held by Gingko and NIDA has attracted great attention from teachers and students since the Memorandum for Understanding and Agreement were signed by the two universities. After an early application and online interview process, two Gingko teachers successfully enrolled in the PhD program in Economics and began their courses in July. Another 11 Gingko teachers passed the entrance interview and enrolled in the Master of Economics and Management programs, which began in August.

Assoc. Prof. Dr. Amornrat Apinunmahakul, Dean of the School of Development Economics, introduced the ECON-NIDA and faculty members during the online school-opening ceremony.

Assoc. Prof. Dr. Santi Chaisrisawatsuk, Director of the MEM Program, introduced the MEM courses.

27

GINGKO ACTION

GINGKO ACTION

26

/Q3-2021

Cooperation Discussions with GSTM Successfully Carried Out

Online meeting

On the morning of September 15, Gingko held an online meeting with the School of Tourism Management (GSTM) at the National Institute of Development Administration (NIDA). In attendance were Dr. Kanokkarn Kaewnuch, Assistant to the President for International Affairs; Dr. Sangkae, Associate Dean of the Graduate School of Tourism Management; Dr. Wei Zhao, President of Gingko; Ms. Iris Liu, Director of the Global Engagement Center; Assoc. Prof. Jia Rong, Acting Director of the Department of Tourism Management; Assoc. Prof. Wang Lei, Acting Director of the Department of Financial Management; and related lecturers and officers. 

Based on results from a previous online meeting on July 30, the two parties reached a consensus on MOA academic collaboration between GSTM and Gingko. Both parties intended to launch an online signing ceremony in the near future and expected to promote the program as soon as possible.

The top-up program will provide valuable opportunities for Gingko undergraduate students in all majors to improve their qualifications and develop a more international perspective. Faculty will benefit as well from the chance to enhance their teaching skills.

The National Institute of Development Administration located in Bangkok, Thailand, is a post-graduate institute established on April 1, l966. NIDA is a public, world-renowned institution of higher education, and is also a key overseas institution recommended by the Chinese Ministry of Education. NIDA is a leading institution of higher learning committed to developing leaders and knowledge. At present, NIDA is a state-supported graduate institution with university status, and it is one of very few higher education institutions in Thailand that offer exclusively graduate degree programs. The Institute has the highest proportion of post-doctorate faculties, as well as highest proportion of faculty members who hold academic positions in Thailand.

29

GINGKO ACTION

GINGKO ACTION

28

/Q3-2021

Gingko and PSU's

Consecutive MBA Program

Made Steady Progress 

Since the successful launch of the consecutive MBA program, jointly conducted by Gingko College of Hospitality Management and the Faculty of Hospitality and Tourism (FHT) at the Prince of Songkla University, the first class of students arrived in Thailand in February this year. Due to the COVID-19 pandemic, the second class of students began their postgraduate coursework online, with the first class held on August 19.

On July 8, online interviews were held for the third class of MBA students. The interview process was successfully completed by representations from Gingko and FHT-PSU, and all five students from Ginko passed the interview and received the offer letters from PSU!

Online school-opening ceremony for the second class of admitted students on Aug. 19

31

GINGKO ACTION

GINGKO ACTION

30

/Q3-2021

Prince of Songkla University (PSU), founded in 1967, is one of the nine research-oriented national universities in Thailand. With five campuses, 30 faculties, two hospitals, and more than 40 research centers, it is ranked fourth among more than 200 universities in Thailand (Source: ARWU 2019, Shanghai Ranking Consultancy).

Our first collaboration with PSU was the Faculty of Hospitality and Tourism (FHT) in Phuket, the first hospitality and tourism faculty to be established in Thailand. The campus is located on the beautiful island of Phuket, one of the world's best places for hospitality and tourism studies.

During the meeting, the two parties communicated and exchanged ideas about the joint MBA program as well as the BBA 3+2 program. Both universities agreed on further promoting the cooperation of the two programs together. PSU will hold a new round of online program presentations for Gingko College in the future. The two universities also held preliminary discussions on the plan of cross-cultural online activities between the two schools, and reached agreement on the development of online faculty academic exchanges and short-term student exchanges after the pandemic.

The online meeting further deepened the teaching and research exchanges and cooperation between PSU and Gingko, and at a higher level, in the field of hospitality and tourism. The new programs will provide a quality learning and research platform for teachers and students from both universities.

On the afternoon of September 23, Gingko College held an online meeting with the Faculty of Hospitality and Tourism (FHT) at the Prince of Songkla University.  Attendees were Dr. Pornpisanu Promsivapallop, Dean of FHT, Dr. Chayanon Phucharoen, Deputy Dean of FHT, Dr. Tatiyaporn Jarumaneerat, Head of Hospitality Management and Business, Dr. Wei Zhao, President of Gingko, Ms. Liu Lang, Director of the Global Engagement Center, Assoc. Prof. Xu Junyi, Acting Director of the Department of Hotel Management, Assoc. Prof. Jia Rong, Acting Director of the Department of Tourism Management, and related teachers.

Cooperation Discussions

Successfully Carried Out

33

GINGKO ACTION

GINGKO ACTION

32

/Q3-2021

Series Report (GIP):

Building a Diversified Platform for Student Development

The Gingko-Industry Partnership Scheme (GIP) aims to deepen mutual understanding between various majors and enterprises, attract industry support for teaching and research activities, and promote teaching and research achievements to support industrial development.

This quarter's Gingko Action will continue to share some of the highlights from the Gingko-Industry Partnership Scheme (GIP).

Neo-Elite paid a visit to the Department of Foreign Languages to discuss school-enterprise cooperation

Department of Foreign Languages went to the Crowne Plaza Chengdu West for an Internship Base Signing and Awarding Ceremony

July, 7th

Department of Hotel Management visited interns at the Chengu Branch of the Beijing Jinshang Longye Culture Communication Company

Sept. 24th

Department of Hotel Management visited Tian Yi Nong Yuan Art Life Experience Hall in Chengdu to deepen school-enterprise cooperation

Sept. 23rd

 Department of Hotel Management visited the Seaside City in Chengdu to learn about student internships

July,26th

35

GINGKO ACTION

GINGKO ACTION

34

/Q3-2021

A

About Us

GLOBAL ENGAGEMENT CENTER

CONTACT US

Gingko College of Hospitality Management

Add: No.60, Northern Sec.2, Guangchang Road, Hongguang Town, Pidu District, Chengdu

Postal Code: 611743