Gingko Action 2021 Yearly Book

        Editorial Board

Global Engagement Center

Editor-in-Chief

Raymond Tang

Editors

Zee Zhu, Jing Zhao, Rice Zhao

Proofread by：

Iris Liu 

Ava Eugenia Violich Kennedy

Exploring the Career Development Path of International Hospitality Management Talents

Highlights of the Gingko-Industry Partnership Scheme (GIP)

Gingko Joined Hands with BTG Homeinns Hotels (Group)-Experiencing “Home” Culture

The Gingko-Standard Teaching Hotel Strives for First-Class Discipline Development

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International Cooperation

Master's and Doctoral Programs Introduction by the Macao Institute

for Tourism Studies (IFTM) Conducted Successfully

The Launch of the Master's and Doctoral Collaboration Programs held by Gingko-NIDA

Gingko-Prince of Songkla University Conducted Online Course with Faculty of Hospitality and Tourism

Gingko College and the American Hotel and Lodging Educational Institute (AHLEI) Jointly Conducted CHE Certification Training

Gingko College-Naresuan University Virtual MOU Signing Ceremony

Cross-Cultural Commuciation

Taste Korea, Discover Korean Culture

Sensory Journey with Japanese Scholar -"Beautiful Japan, Beautiful Mount Fuji: How Do We Appreciate Beauty?"

Royal Thai Consulate General in Chengdu Visited Yibin Campus of Gingko College

Sharing from Greek Hotelier - "The Evolution of Greek Hospitality"

Gingko College Successfully Held its First “Thailand Day"

Academic Research

Gingko College at the International Federation of Information Technology and Tourism (IFITT) Summit

Online Forum from Macao Institute for Tourism Studies

APacCHRIE 2021 Annual Conference Theme Sharing

2021 CIMERT Seminar on the New Power of International Conferences

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Contents

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Theory-Practice Integration

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About Us

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The year 2021 brought with it many new achievements for Ginkgo College. 2021 was a key year in the development of the school's new layout after its transfer—a milestone in Gingko College's plans for the future. During the year, every one of the teachers and students have made unremitting efforts to promote the development of school values, and with their efforts the College has taken a new step forward!

In the past year, we implemented several fundamental tasks, including conducting moral education, strengthening discipline development, and promoting educational and teaching achievements. In 2021, we were awarded a project at the Sichuan Provincial Practice Teaching Demonstration Center; three new undergraduate majors were declared; and five provincial first-class undergraduate courses were approved. Among these, "Tourism Marketing" was recommended by the Department of Education to participate in the evaluation of national first-class undergraduate courses.  4 projects  on higher education talent training quality and teaching reform in 2018-2020 at Sichuan provincial level were successfully completed, one of which was recognized as a major project at the provincial level. This project was one of the first in Sichuan Province regarding the research and reform of new liberal arts, and one of seven projects of the Ministry of Education for collaborative education through industry-school cooperation. We have also made keynote presentations at the "Third Western Higher Education Forum" and the "Sichuan Private Education and Teaching Reform Seminar on the Cultivation of Applied Talents" to promote the college's special talent cultivation model to the whole province.

The college attaches great importance to its international development strategy and has 

Preface

Preface

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achieved significant results in the internationalization of curriculum development, curriculum content, faculty, teaching models, and engage teachers and students into diverse international activities. In recent years, the college has signed inter-university cooperation agreements with prestigious universities as SEG Education Group in Switzerland, Sheffield Hallam University in UK, University of Canterbury in UK, Chiang Mai University in Thailand, Prince of Songkla University in Thailand, National Institute of Development Administration in Thailand, Naresuan University in Thailand, and others. Gingko College has also been deeply involved in cooperation on mutual visits between teachers and students, joint teaching, joint research and academic upgrading. The college has deepened its ties with the Royal Thai Consulate General Chengdu and the Chengdu Office of the Tourism Authority of Thailand, and co-organized the first Thai Culture Day, further fostering international cooperation. The college will continue to follow the Belt and Road Initiative, by developing practical cooperation with more high-quality institutions in Eurasian countries.

Looking back on the year we have gone through together, we have pursued our dreams and achieved remarkable results. The upcoming year, 2022, marks the 20th anniversary of the founding of Ginkgo College. We will adhere to the fundamental task of education, taking the integration of industry and education and school-enterprise cooperation as our path forward. We will continue to uphold our college educational philosophy of "Achieving for Students and Serving Society". Following the college motto of "Cultivating Service Awareness” and “Learning by Practicing", the "Gingko Spirit" is fully demonstrated and will lead the college further.

Chengdu Campus

Preface

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Annual Honors

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"

On December 29, 2021, Gingko College was awarded the title of "Most Popular Hotel Professional Institution in 2021".

According to the "Notice of the Department of Higher Education of the Ministry of Education on the Announcement of the First Round of Industry-School Cooperation Collaborative Education Projects in 2021" (No.14, 2021) and the "Notice of the Department of Higher Education of the Ministry of Education on the Announcement of the Second Group of Industry-School Cooperation Collaborative Education Projects in 2021" (No.18, 2021), 7 projects of the college were approved as Industry-School Cooperation Collaborative Education Projects. These include "Model Course Construction of Financial Big Data Analysis and Decision-Making".

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Annual Honors

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Xu Junyi, Acting Director of Department of Hotel 

Management, received the award

The college won six excellent teaching achievement awards from the Sichuan Association of Higher Education, including two special awards, one first-class award and three second-class awards.

The college won two "Sichuan Higher Education Teaching Achievement Awards" issued by Sichuan Provincial Government, including one first-class award and one second-class award.

An ongoing project entitled "Research on The Reform Of Cooperative Education Models of School-enterprise Integration Based on The Demands of The Tourism And Hotel Industries" was identified as a major project in higher education talent in Sichuan Province from 2018 to 2020.

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Annual Honors

The school's "Leisure Sports" major was officially approved as a provincial first-class major; "Hotel Management" was recommended by the Department of Education of Sichuan Province for evaluation as a national first-class major; two new undergraduate majors, including "Tourism Management and Service Education" and "Physical Fitness Training", as well as three specialist majors, including "Air Crew Service", "Interior Art Design" and "Digital Media Art Design", were also approved. "Taxation" and " MICE Economics and Management" were newly authorized as bachelor's degree majors.

The "International Standard Hotel Comprehensive Experimental Teaching Center" was approved for construction as a provincial experimental demonstration and teaching center. 

The academic paper by Prof. Miao Miao from the Department of Information Engineering Management was published in the Tourism Tribune, achieving a breakthrough in the college's history, as the first one published at the national-level periodical.

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Annual Honors

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Global Engagement

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International Cooperation

Master's and Doctoral Programs Introduction by the Macao Institute for Tourism Studies (IFTM) Conducted Successfully

On the afternoon of April 7, 2021, an introduction to the Master's and Doctoral Programs of Macao Institute for Tourism Studies (IFTM) was successfully held at the College through a combination of online and offline methods. Prof. Dr. Eve Ren, Coordinator for Postgraduate Programs and Ms. Louisa Lam, Head of Degree Program (Registrar) from IFTM introduced the Master and PhD programs to our students.

IFTM currently offers several Master of Science (MSc) programs, including: International Hospitality Management, International Tourism Management, Hospitality and Tourism Management, and International Food and Beverage Management. IFTM will offer the MSc in International Gastronomy Management and the PhD in Hospitality and Tourism Management from the academic year 2021/2022.

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The Macao Institute for Tourism Studies (IFTM) was ranked first in Macau and fourth in Asia in the QS World University Rankings 2021 by Subject Hospitality and Leisure Management, maintaining its top five position in Asia for the fifth consecutive year. Its ranking underscores its global leadership in this field.

Professional Orientation: There are different professional orientations, so you can choose the right course according to your personal needs.

Seamless Docking: All credits of the post-baccalaureate diploma program can be converted into credits in the master's program.

Thesis Semester: Students can return to their home country to write their thesis.

Credit Exemptions: Students can apply for exemptions for credits completed at accredited higher education institutions, up to a maximum of 9 credits.

Language of Instruction: Full English instruction available, taught by experienced professors.

International Cooperation

International Cooperation

The Launch of the Master’s and Doctoral Collaboration Programs held by Gingko-NIDA

Dr. Wei Zhao, President of Gingko College, and Prof. Dr. Kamphol Panyakometh, President of NIDA, signed a Memorandum of Agreement in the presence of Consul General Ms. Thippawan Supamitkitja.

Virtual MOA Signing Ceremony

On the morning of April 28, 2021, Gingko College of Hospitality Management and National Institute of Development Administration (NIDA) of Thailand held a e-signing ceremony in the presence of Ms. Thippawan Supamitkitja, Consul-General of Royal Thai Consulate General (Chengdu) and Mr. Waruntorn Kochtaropas, Consul of Education. The two sides reached a number of agreements such as key academic and training programs; projects and research opportunities; curriculum development and joint degree programs; exchange of teaching faculty, researchers and students; and other collaborative programs in education, academics and culture.

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International Cooperation

International Cooperation

Gingko-Prince of Songkla University

Conducted Online Course with Faculty of Hospitality and Tourism

In order to deepen the international communication between Gingko College and overseas partner institutions and further promote the internationalization of Gingko College’s curriculum, on November 10 and 24 2021, two online courses were successfully held by the Department of Foreign Languages at Gingko and attended by 36 students from the Faculty of Hospitality and Tourism at the Prince of Songkla University (PSU-FHT) in Thailand. Organized by Global Engagement Center, the courses were titled "Chinese for Hospitality and Tourism". 

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Chinese for Hospitality and Tourism

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On May 12, an introduction to the Gingko-NIDA Master's/Doctoral programs was successfully carried out online. Vice President Dr. Fu Jing (Associate Professor) introduced the special research areas of the Dean of Graduate School of Development Economics of NIDA, and the school’s strong doctoral faculty.

Assoc. Prof. Dr. Amornrat Apinunmahakul was introducting NIDA

Assoc. Prof. Dr. Amornrat Apinunmahakul, Dean of the Graduate School of Development Economics, NIDA, Assoc. Prof. Dr. Santi Chaisrisawatsuk, Director of the Economics and Management Program, and Prof. Dr. Yuthana Sethapramote, Director of the Doctor of Philosophy Program (International Economics) introduced the School and its Master's and Doctoral Programs and answered questions from students and faculty. 

The launch of this cooperation is another important cooperation between key universities in the cities of countries along the "opening up to the south". It is another initiative undertaken by our Chengdu Campus and Yibin Campus to support the development of the region in terms of teaching and research, and to contribute to Sichuan becoming an important position of the open front.

The two courses were taught by Mr. Sun Huayu, lecturer at Gingko College, and Ms. Huang Ming, Director of the Department of Foreign Languages. Mr. Sun and Ms. Huang took famous tourist attractions and the special cuisines of Sichuan as a starting point, and taught students important phrases in Chinese related to hospitality using role play and scene reappearance. The two courses lasted 3 hours each, and Thai students participated enthusiastically, commenting afterwards that they learned a lot of practical hotel expressions in Chinese.

Online course on Chinese for Hospitality and Tourism

This language course not only showed Thai students the rich natural and humanistic landscape of Sichuan, but also enabled Thai students to learn common hotel Chinese expressions necessary for check-in, check-out and taking orders. It is just one of a series of events at Gingko whose successes have deepened the friendship with, and promoted further cooperation between, Gingko and Prince of Songkla University. 

International Cooperation

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English for Hospitality and Tourism

From 1999-2009, Mr. Gallagher served as the Commercial Manager of Management Consulting Team, a leading London agency.

In 2009, he joined the Faculty of Hospitality and Tourism at Prince of Songkla University's Phuket Campus as Assistant to the Dean for International Affairs and Student Development. He also serves as an English Lecturer, specializing in teaching Business English and Hospitality and Tourism English to both national and international students at the school. 

On the afternoon of December 1, 2021, the Global Engagement Center (GEC) invited Mr. Colin Martin Gallagher to conduct online English course for Hospitality and Tourism. Mr. Gallagher is Assistant to the Dean of International Affairs and Student Development and an English Lecturer at Prince of Songkla University’s Faculty of Hospitality and Tourism in Thailand. 

Mr. Gallagher not only encourages active learning and guides students in the classroom, but also focuses on practical pedagogy in the classroom setting, such as how to interact with students when teaching a foreign language, and how to motivate them. Prior to joining PSU-FHT, he had extensive experience in the hospitality and tourism industry, which allows him to incorporate first-hand knowledge into his courses.

On December 16, 2021, Mr. Colin Martin Gallagher's second online English course for Hospitality and Tourism was successfully held on the online meeting platform.

International Cooperation

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During the two online English classes, Mr. Gallagher shared English expressions in hotel and tourism with Gingko students and teachers, and taught them how to communicative interactively about popular tourist destinations around the world. Through situational exercises and online activities, Mr. Gallagher’s professional and authentic English expressions were well received by Gingko students and teachers, further deepening the communication and cooperation between the two universities.

Online courses for English for Hospitality and Tourism

International Cooperation

International Cooperation

Gingko College and the American Hotel and Lodging Educational Institute (AHLEI) Jointly Conducted CHE Certification Training

From November 20 to December 5, 2021, the Gingko College of Hospitality Management and American Hotel & Lodging Educational Institute (AH&LA-EI) jointly held a Certified Hospitality Educator (CHE) training course for hotel professionals.

This international cooperation is of great significance for the college, introducing high-quality foreign educational resources, broadening further opportunities for international educational engagement at Gingko, and building the international education brand of hotel management. This is also the first certification course that the American Hotel Association Education Institute restarted after the pandemic.

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The training was conducted in English by George Ubbelohde, a well-known education expert and trainer at the American Hotel & Lodging Educational Institute. Mr. Ubbelohde's training focused on online and virtual teaching, the overall design of course syllabus, methods of determining course objectives, theoretical scopes of student learning, and methods of creating positive classroom culture. Through this training, teachers at Gingko further enriched their theoretical knowledge, mastered a variety of effective classroom teaching methods, and improved their teaching level and practical abilities. 

By participating in the "Certified Hospitality Educator (CHE)" certification training, our teachers can learn the theories, methods, and skills underlying hotel vocational education and training. At the same time, they can also obtain an important professional qualification certificate within the international hotel industry, and truly become "dual teachers" with a strong grasp of both vocational education and industry training techniques.

International Cooperation

International Cooperation

Gingko College-Naresuan University

Virtual MOU Signing Ceremony

A delegation from NU, including President Dr. Kanchana Ngourungs, Vice President Dr. Boonsub Panichakarn, and Dean of the School of Logistics and Supply Chains Dr. Vatcharapol Sukhotu participated in the signing ceremony, as well as representatives from the faculty and administration of Gingko College. Attendance took place both online and in-person. 

On the morning of December 16, 2021, Mrs. Thippawan Supamitkitja, Consul-General of the Royal Thai Consulate General in Chengdu, and Mrs. Kanokkittika Kritwutikon, Director of the Tourism Authority of Thailand’s Chengdu Office, witnessed the signing ceremony of the MOU between Gingko College of Hospitality Management (Gingko College) and Naresuan University (NU) of Thailand.

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International Cooperation

Taste Korea, Discover Korean Culture

Cross-Cultural Communication

A new cross-cultural exchange activity between China and South Korea began on March 17, 2021. This activity marked the first time this year that Gingko College invited foreign guests to hold an offline intercultural lecture.

The guest speaker, Ms. Cho Seo Jin is a Korean graduate from Fudan University，China， engaged in catering and tourism work with her family in Chengdu. Ms. Cho is the founder of a Korean-style coffee studio with her husband Mr Kim Mu Sung and a Korean restaurant and has also been invited as a special guest on Chengdu television networks. During the event, Ms. Cho introduced Korean cuisine and restaurant etiquette, and had a conversation with students in Korean language. Finally, Ms. Cho invited the students to make and sample classic Korean family food.

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Cross-Cultural Communication

The MOU that was signed intends to provide the means necessary for the joint implementation of the following activities:

1. Exchange of teaching faculty, researchers, and students within the frame of special academic programs of short- and mid-term duration;

2. Collaboration and participation in seminars, lectures, symposia, and academic meetings;

3. Collaborations in academic and training programs, projects, and research activities.

This MOU lays the foundation for the practical promotion of cooperation and exchange between two universities and two regions. Both sides reached a consensus on a direction for future cooperation, which will provide Gingko faculty and students with opportunities for further education, including exchanges, cross-cultural communication and jointly-conducted academic research. The Department of Information Engineering at Gingko College will later discuss signing a MOA with the School of Logistics and Supply Chain at NU. This agreement would provide more overseas study opportunities for faculty and students in the Department of Information Engineering and facilitate carrying out higher-level exchanges and cooperation in teaching and research.

Naresuan University, established in 1990, is a comprehensive public university in northern Thailand named after King Naresuan. It has three campuses, including living, teaching and IT, with 66 bachelor's, 59 master's and 11 doctoral programs. It encompasses a total of nearly 30,000 students and faculty members, among which 2,300 are faculty and staff members, with a faculty-student ratio of 1:10.

Naresuan University offers higher education at undergraduate, master's, and doctoral levels. It has 16 faculties, colleges, and schools, including the Faculty of Allied Health Sciences, Faculty of Dentistry, Faculty of Medical Science, Faculty of Medicine, Faculty of Nursing, Faculty of Pharmaceutical Sciences, Faculty of Public Health, Faculty of Education, Faculty of Humanities, Faculty of Law, Faculty of Social Sciences, Faculty of Agriculture, Nature Resources and Environment, Faculty of Architecture, Faculty of Engineering, and Faculty of Science.

On April 21, 2021, Dr. Hayakawa Taki, a scholar from Japan, was invited to give a on-site lecture. Dr. Hayakawa shared his experiences in cross-cultural travel with Ginkgo students and faculty. Dr. Hayakawa talked about how to appreciate and discover beauty from the perspective of tourism culture and life aesthetics. He suggested that students of tourism-related majors should not only have the ability to appreciate and discover "beauty", but also learn to guide others to appreciate and discover beauty for themselves.

 "Beautiful Japan, Beautiful Mount Fuji: 

How Do We Appreciate Beauty?"

Dr. Hayakawa shared with the students and faculty a concept that Tsuneo Kosano (1940-) of Kawaguchiko Town in Yamanashi Prefecture advocated and practiced successfully, using the "five senses experience" strategy in the tourism industry as an example. Dr. Hayakawa concluded by quoting two lines from Ming Dynasty philosopher Wang Yangming to illustrate the importance of the "five senses experience":

When you do not look at a flower, the flower returns to silence with your mind.

When you look at a flower, the color of the flower becomes clear and you know that the flower is already in your mind.

Note: Dr. Taki Hayakawa is a Doctor of Literature. He is a native of Yamanashi Prefecture in Japan. He is a special researcher at the Society for the Promotion of Scholarship under the Ministry of Education, Culture, Sports, Science and Technology in Japan, a part-time lecturer at the Faculty of Science and Technology of Waseda University, and a researcher in the Academic Committee of the Incense Culture Research Center of the Chinese Ethnic Society. He specializes in Tang and Song literature and music, and has published more than ten papers in academic journals in China and Japan, including Oriental Studies, Japanese Chinese Society Journal, Japanese Song Literature Association Journal, Song Culture Research, Folk Culture Forum, and Chinese Literature Journal. In addition to his academic career, he is engaged in poetry composition and is talented at playing the guqin, pipa, shakuhachi, and other instruments. He was awarded the 27th Ashikaga Prize in 2017 and the 38th Oriental Society Prize in 2019.

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Cross-Cultural Communication

Cross-Cultural Communication

Royal Thai Consulate General in Chengdu Visited  Yibin Campus of Gingko College

From the 27 to 28 April, 2021, Ms. Thippawan Supamitkitja, Consul-General of Royal Thai Consulate General in Chengdu and Mr. Waruntorn Kochtaropas, Consul of Education, visited the Yibin Campus of Gingko College. Many conversations were held about further promoting the cooperation between our institute and Thai universities in teaching, research and training. 

A group photo was taken, featuring guests from Royal Thai Consulate General in Chengdu, the Gingko Management Team and local government officials of Nanxi District. 

On the evening of 27 April, a welcome dinner for the Consul-General  was held at the Yibin Campus Teaching Hotel. At the welcome dinner there was a positive response to the nation’s international strategy of "One Belt, One Road" and "Development to the South" as well as to the practical teaching system, the concept of professional integration, and sustainable career development planning for modern service industries. Great appreciation was given by General Consul for the multi-level communication and cooperation that has occurred over the past two years between the College and other prominent ASEAN institutions, including Chiang Mai University (CMU), Prince of Songkla University (PSU), and Dusit Thani College (DTC).

Students of the Department of Hotel Management  conducted catering service and management practice under the guidance of teachers.

Teachers: Ma Jun (Food and Beverage Director), Gao Zicheng (Food and Beverage Manager), Xu Qihu (Director of Banquet Hall), Zhang Xin (Director of Lobby Bar)

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Cross-Cultural Communication

Cross-Cultural Communication

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After the seminar, the Consul-General and  Consul of Education visited the campus.

Visiting Hotel Theme Art Gallery of Department of Art and Design 

Visiting the Smart Hotel Experimental Center

The Consul-General attended a seminar titled "Research on Chinese Tourists' Outbound Tourism to Thailand in the Post-Epidemic Era" held by the College. A report on the Thai Science Research and Innovation sub-project "Investigation and Research on the Motivation of Chinese Tourists Travelling to Thailand in the Post-Epidemic Period" was shared, which the teaching and research team of our institute participated in last year. Associate Professor Xu Junyi, Acting Director of the Department of Hotel Management, made a supplementary speech at the seminar. The Consul-General said that the Thai side attached great importance to the anti-epidemic measures taken when travelling to Thailand during this special period, and noted that both tourists and students to Thailand should feel reassured.

Supplementary speech by Associate Professor Xu Junyi, Acting Director of Department of Hotel Management 

The Consul-General, was commenting on the presentation

Cross-Cultural Communication

Cross-Cultural Communication

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Cross-Cultural Communication

Cross-Cultural Communication

The Consul-General Ms.Thippawan Supamitkitja visited the hotel and cooking vocational training courses at our institute. Mr. Frank Xin Mao, Executive Chef of Western Food, and his team led culinary students to prepare innovative Chinese and Western cuisine for the Consul-General's delegation, and shared the understanding and interpretation of innovative Chinese and Western cuisine gained when he participated in the Top Chef Canada competition in Canada. Ms.Thippawan Supamitkitja listened to the College's philosophy for its vocational training curriculum, and expressed recognition of the College's teaching goal of promoting tradition and constant innovation.

Mr. Frank Xin Mao, Executive Chef of Western Food, led the students in Cooking Technology and Nutrition at the Department of Hotel Management in conducting catering service and management in Western food cooking courses, and shared his understanding of fusion cooking and innovative cuisine with the Consul-General

In the afternoon,  Consul of Education Mr.Waruntorn Kochtaropas gave a lecture entitled "Thailand as a Destination for Medical and Wellness Tourism". Consul Mr.Waruntorn Kochtaropas took the 35th ASEAN Summit as an example and drew on his VIP service experience while working in the Ministry of Foreign Affairs of Thailand to bring a lively sharing of foreign affairs etiquette for teachers and students. Teachers and students from both campuses participated in lectures online via TikTok and DingDing.

The Consul-General expressed appreciation for the efforts and achievements made by the College in promoting friendly exchanges and practical cooperation between Chinese and Thai universities. At the same time, the College’s high-quality education and teaching environment was highly praised. The Consul-General also expressed willingness to build a bridge for exchange and cooperation between the College and relevant organizations in Thailand.

On June 9, 2021, "Meeting Gingko" invited Mr. Stelios Miliarakis, an experienced Greek hotelier and founder of F&B, to Ginkgo College to share his analysis and thoughts on the evolution of the Greek hospitality industry with students and teachers. The lecture was held both online and offline.

"The Evolution of Greek Hospitality"

Taking Santorini Island, a global tourist mecca, as an example, Mr. Stelios explained the relationship between religion, food, culture and hospitality development in Greece, and introduced the differences between Greece and China's B&B industry. He suggested that tourism, a key pillar of Greece's economic and social development and growth, contributes significantly to national GDP, innovation, and entrepreneurship. The Greek government has also been committed to promoting the diversity and sustainability of tourism and hospitality, despite the climatic and economic impacts.

In addition, Mr. Stelios shared with the participants the similarities and differences in family values and food culture between Greece and China, which inspired students unable to travel during the epidemic. Mr. Stelios also expressed his willingness to build a platform for exchange between Ginkgo College and Greek universities after the epidemic, and to promote bilateral cooperation in tourism and hospitality.

Gingko College Successfully Held its First “Thailand Day" 

From December 16 to 17, 2021, Gingko College successfully held its first Thailand Day. 

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Cross-Cultural Communication

Cross-Cultural Communication

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『 Study Abroad Program Presented Online 』

Three Thai universities have established university-level friendship cooperation agreements with Gingko College: Prince of Songkla University (PSU), National Institute of Development Administration (NIDA), and Naresuan University (NU). 

The three Thai universities shared their undergraduate and postgraduate programs in Hospitality and Tourism, Economics and Management, and Logistics and Digital Supply Chains. Although thousands of miles apart, Gingko students and teachers asked questions enthusiastically and the Thai universities answered them attentively. The productive exchange between the schools brought more possibilities for Gingko students and teachers to improve their qualifications, strengthen existing academic exchanges, and broaden their international horizons.

Prince of Songkla University (PSU) online presentation

National Institute of Development Administration (NIDA) online presentation

Naresuan University (NU)  online presentation

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Cross-Cultural Communication

Cross-Cultural Communication

Dec.16 Academic Day

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『Opening Ceremony of Gingko’s First Thailand Day』

On the morning of December 16, Gingko celebrated its first Thailand Day. Mrs. Thippawan Supamitkitja, Consul General of the Royal Thai Consulate General in Chengdu, Mr. Waruntorn Kochtaropas, Consul, and Mrs. Kanokkittika Kritwutikon, Director of the Tourism Authority of Thailand in Chengdu, came to visit Gingko's History Museum and witnessed the signing ceremony for a university-level friendship cooperation agreement between Gingko and Naresuan University, Thailand.

 The Consul General of the Royal Thai Consulate General in Chengdu and Director of Tourism Authority of Thailand Chengdu Office visited Gingko's History Museum

On the morning of December 17, the Tourism Authority of Thailand (TAT) in Chengdu came to our campus and invited Gingko’s students and teachers to participate in an event centered on the theme "Amazing Thailand - Explore the Flavors". Mrs. Kanokkittika Kritwutikon, the Director of the TAT Chengdu Office, attended the meeting and led the team in discussions with students and teachers about the development of tourism in Thailand and studies abroad there.  

Amazing Thailand event

Interaction

『Thai Food, Culture and Travel Recommendations』

Dec.17 Culture & Tourism Day

Thai Food

Ms. Kan Hongjumphon, the chef of the Royal Thai Consulate General in Chengdu, taught Gingko’s cooking class students to make authentic Tom Yum Kung soup and coconut sago cake by hand in Culinary Training Room. The students learnt to make southern delicacies by themselves in the winter.

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Cross-Cultural Communication

Cross-Cultural Communication

The 28th Annual Conference of the International Federation for Information Technology and Tourism (IFITT) was held from January 19 to 22, 2021. Titled Opportunities and Challenges in the Changing World, the conference was held online. Facilitated by the Global Engagement Center, the conference was attended by faculty members across a few departments, including the Department of Hospitality Management, Department of Tourism Management, Department of Information Engineering and Management and Department of Foreign Languages. 

The International Federation for IT and Travel & Tourism (IFITT, www.ifitt.org) is the oldest and most authoritative international academic organization in the field of tourism and information technology. The IFITT aims at examining the applications and impact of emerging information and communication technology (ICT) in tourism, and is committed to building a quality communication platform for experts, scholars, enterprises, governments and other related organizations.

The ENTER conference in 2022 will be held at Nankai University, and the theme of the conference will continue to focus on cutting-edge global knowledge and outstanding achievements in digitalization, artificial intelligence, virtual reality, and augmented reality as applied to hospitality and tourism. The conference will reveal best practices regarding modern information technology and how those technologies can best be used to optimize performance within the hospitality and tourism industry. Gingko College students and faculty will actively participate in the conference and invite academic and industry colleagues to work together to build a smart ecosystem for China's modern service industry.

Academic  Research

Academic  Research

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On April 7, 2021, Dr. Jingjing Yang, an expert and scholar from the Macau Institute of Tourism (IFTM), shared her case studies and experiences in a lecture titled "How Macau’s Tourism Industry Coped with the Impact of the Epidemic". The lecture was attended by both our online and offline students and teaching faculty.

Dr. Yang shared with the students the practical lessons learned by the Macau tourism industry in dealing with the impact of the epidemic and overcoming associated difficulties. Dr. Yang gave a detailed introduction of the development of Macau's tourism industry, especially after the epidemic. Dr. Yang pointed out that tourism in Macau has received strong support from the government to adjust its development strategy in a timely manner, and has also launched a series of preferential travel policies for local tourism for the public, despite travel restrictions. With the concerted efforts of the government and local enterprises, the recovery of Macau's tourism industry has started to bear fruit.

Afterwards Prof. Dr. Eve Ren, Director of the College's Postgraduate Program, and Ms. Louisa Lam, Head of the Degree Program, introduced the College's Master's and PhD programs to the students and welcomed Ginkgo students and faculty to enroll.

Macao Institute for Tourism Studies

Note: APacCHRIE is a Federation of the International CHRIE. After 19 years of development, APacCHRIE has become one of the most influential academic and industry summits for tourism, hospitality, food and beverage management, and education in the Asia-Pacific region. APacCHRIE provides a platform for professional scholars and industry elites in the tourism and hospitality industry in the Asia Pacific region and even around the world, and improves hospitality and tourism industries within the region. Each year, APacCHRIE attracts renowned academics and industry and government figures from around the world.

The 19th APacCHRIE Annual Conference was held in Singapore from June 2-4, 2021 in a hybrid online and offline format with the theme of "ReBoot. ReImagine. ReDesign!". Two research papers from the Department of Hotel Management and Department of Tourism Management were accepted and their research was presented globally at the conference.

 Annual Conference Theme Sharing

Academic  Research

Academic  Research

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『 Students and Faculty of the Department of Tourism Management Participated in 2021 CIMERT Seminar on the New Power of International Conferences』

On October 23, 2021, the CIMERT International Conference New Power Seminar was held at the Chengdu MUSTEL Hotel. More than 80 teachers and students from 27 conference and exhibition institutions across China participated in the seminar. The event was organized by the Center for International Meeting Research and Training, and hosted by Chengdu University. The International Congress and Convention Association (ICCA), the Chengdu Sub-Council of the China Council for the Promotion of International Trade (Chengdu Municipal Bureau of Expositions), and Conference Magazine gave their support to the event. Participating in the workshop from Gingko College were Qian Yuwei, a full-time teacher in the Tourism Management Department, and Wan Fengjuan and Jia Zhuyuan, two outstanding student representatives majoring in MICE. 

Participants were grouped to conduct seminars on the core contents of various lectures. Many participants offered their thoughts and expressed their own knowledge of the seminar, and discussed their ideas with other participants. A portion of each workshop was devoted to summarizing the seminar discussion. Wan Fengjuan,  spoke on behalf of the group, showcasing her talents as a Gingko student to participating teachers and peers. 

The Department of Tourism Management at the Gingko College of Hospitality Management was awarded the title of CIMERT Invited Research Member. This event not only helped our students and teachers broaden their international horizons, but also increased their understanding of the tourism industry.

Academic  Research

Academic  Research

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Theory-Practice 

Integration

NO.4

Yibin Campus

Exploring the Career Development Path of International Hospitality Management Talents

From February to March 2021, Gingko College and the Chengdu Tourism Accommodation Industry Association, Chengdu Hilton Hotel, Ritz-Carlton Chengdu Hotel, Chengdu St. Regis Hotel, Chengdu Liliwan Hotel, Chutian Junlin Hotel, Travel Investment Jinjiang Hotel Co., Ltd. , Tibet Hotel, Yibin City Celebrity Hotel and other senior elites in the hotel industry at home and abroad have launched a series of seminars and interviews to discuss international hotel industry management and associated career development paths.

Seminar and 

Interview Series 

Theory-Practice 

Integration

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Feburary

27

Theory-Practice Integration

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Seminar and Interview Series  

Workshop on program management with the LuxeLakes ECO City of Chengdu Wide Horizon Group

An in-depth workshop with the Chengdu Tourism Accommodation Industry Association

Feburary 27

Seminar with international hotel industry experts

Theory-Practice Integration

March 17

March 23

March 25

Highlights of the Gingko-Industry Partnership Scheme (GIP)

Theory-Practice Integration

The Gingko-Industry Partnership Scheme (GIP) aims to deepen mutual understanding between various majors and enterprises, attract industry support for teaching and research activities, and promote teaching and research achievements to support industrial development. In just three months, more than 237 teachers and students from the Department of Foreign Languages, the Department of Hotel Management, the Department of Financial Management, and the Department of Art and Design went to 10 famous hotels such as the W Hotel Chengdu, Bosher Hotel, Hilton Hotel, and Shangri-La Hotel in Chengdu to conduct field visits, project exchanges, and cooperation negotiations.

Department of Hotel Management went to Chengdu Chutian Junlin Hoyi Hotel to interview alumni about development

Department of Art and Design went to W Hotel Chengdu to discuss a possible GIP

April 12

April 16

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Theory-Practice Integration

Theory-Practice Integration

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Kempinski Hotel Chengdu visited Gingko College to conduct a cross-cultural exchange seminar entitled "Taste Germany, Discover European Luxury”

Students and teachers from the Department of Foreign Languages visited Hilton Chengdu, Chenghua

 Students and teachers from the Department of Hotel Management, Department of Financial Management and Department of Foreign Languages participated in "Career Experience Day" at the Ritz-Carlton, Chengdu 

April 29

May 12

April 28

Head of the Department of Hotel Management and the Department of Tourism Management visited the Intercontinental Hotel in Sanjiu Lake to discuss the cooperation of practical learning for students

Department of Hotel Management went to Chengdu Hilton Hotel to attend the graduation ceremony of the interns there

Department of Foreign Languages went to Chengdu Shangri-La Hotel for a study tour

May 13

May 19

May 25

Theory-Practice Integration

Theory-Practice Integration

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Department of Financial Management visited the Niccolo Hotel in Chengdu to learn about its finances

June 16

Department of Hotel Management held a summit titled "Leading Digital Operations to Empower Hotel Operations and Revenue". The summit was held between students and industry leaders. 

June 16

Department of Foreign Languages visited The Temple House in Chengdu and participated in a brand marketing campaign entitled "My Vision of The Temple House"

May 26

Department of Art and Design went to The Temple House in Chengdu and the JW Marriott Hotel for a study tour, as well as research for the preparation of a course on hotel aesthetics

Theory-Practice Integration

The Gingko-Industry Partnership Scheme (GIP) seeks to deepen mutual understanding between various majors and enterprises, attract industry support for teaching and research activities, and promote teaching and research achievements to industries.

Highlights of Ginkgo Industry Partnership Scheme: Cooperation Course

This quarter's Gingko Action will share some of the highlights from the Gingko-Industry Partnership Scheme (GIP), with a focus on cooperation courses.

Housekeeping Practical Course-from Junior Students to Future Leader 

Hilton Chengdu

Functional Design Course -from Junior Students to Future Leader

Grand Hyatt Chengdu

FUTURE LEADER

Future Leader at the Department of Hotel Management is a program established to cultivate a team of high-end hotel management talents with solid professional knowledge of the hotel industry, a keen ability to analyze industry trends, and excellent management and operation skills. 

Since its establishment in 2018, Future Leader is open to all students with professional aspirations in hospitality management. The team has also set up a special school-enterprise course in cooperation with international hotels. The curriculum of this course is a product of joint discussions between hotel industry professionals and the school's professional team, and achieves a seamless connection between industry needs and school talent training. At the same time, the program also cultivates and enhances students' ideological and humanistic growth through various projects such as team-building activities, volunteering, and cultural exchange. 

Theory-Practice Integration

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"1+N" Hotel Management Course-Food and Beverage Cost Control

Sheraton Chengdu Tianfu New Area

1+N Course Introduction

The "1+N" course provides students with a comprehensive understanding of hotel food and beverage control management. In this course, students can benefit from one-on-one guidance from professional instructors in the industry, learning from the real operation and management process of hotels as well as the instructors' professional advice and mentorshop.

1+N"  Hotel Management Course -Food and Beverage Cost Control

Shangri-La Hotel, Chengdu

Theory-Practice Integration

Theory-Practice Integration

Gingko Joined Hands with BTG Homeinns Hotels (Group)-Experiencing “Home” Culture

In the morning,  the guests from BTG to visit the Yibin campus and the Smart Hotel Experiment Center, and a detailed explanation of the teaching areas and their functional layout. Afterwards, the two sides had a discussion in the teaching hotel, centered on the theme of "Industry Partnership Schemes and the Cultivation of Future Talents". Gingko staff introduced the philosophy of the College, its practical teaching system, its achievements in professional/disciplinary integration and its lifelong learning program for career development.

On June 2, a Gingko-Industry Partnership Scheme with BTG Homeinns Hotels (Group) wrapped up with a perfect ending at the Yibin Campus.

Visiting the Yibin campus and the Smart Hotel Experiment Center

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Theory-Practice Integration

Theory-Practice Integration

The Gingko-Standard Teaching Hotel Strives for  First-Class Discipline Development

In order to further improve discipline development in hotel management, on October 20th the Department of Hotel Management held a first-class professional development seminar on the theme of "Making Good Use of the Gingko-Standard Teaching Hotel to Train Hotel Management Professionals”.   

Xu Junyi, Acting Director of the Department of Hotel Management, introduced the Standard Teaching Hotel. She remarked that Ginkgo College aims to cultivate excellent hotel talents, and said that through the seminar, Gingko could engage with thoughts shared by different enterprises and make the best use of existing teaching resources.

Guests expressed their suggestions for the theme of the conference, commenting that the experimental teaching center should provide students with a real hotel environment and be able to adjust to formal operation mode. Other guest suggestions including utilizing the advantages of the school's own resources to adjust students' perceptions of the hotel industry, exercise students' independence and initiative, improve their ability to relieve stress, and advance their career development, deepening their interest in the industry.

President Dr. Wei Zhao fully affirmed the ideas brought up during the seminar and reinforced that the next step will be to elaborate and implement specialty development reforms. He agreed to absorb the suggestions made by the hotel experts and make full use of the resources of the standard teaching hotel to achieve the most beneficial results possible.

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In the afternoon, four groups of students from the Department of Hotel Management and the Department of Art and Design conducted a roadshow for four hotel brands of Rujia: Aicha, Park Lane, Hoyi and Pu Yin. Under the guidance of teachers, students from both departments used their knowledge and skills in different fields such as brand positioning, hotel operation and management, marketing, art design, color matching, media technology and language expression to creatively interpret the connotations and extensions of different hotel brands. The excellent performance of the students won the unanimous approval of the guests and a special award from BTG Homeinns Hotels (Group).

This activity not only enhanced the students' comprehensive abilities in information collection and analysis, marketing planning and execution, and team work and collaboration, but also pushed them learn and understand more about the "home" cultural service concept of Shougang Rujia Hotel Group. This group is the leading hotel brand in China and is committed to becoming "the outstanding leader in the mass accommodation industry".

Performance of the students

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About Us

NO.5

Director：Ms. Iris Liu

Add.: Offices 302, 303, Chengdu Campus, 

Gingko College of Hospitality Management

Email：global@gingkoc.edu.cn

Tel：86+28-87979303，86+28-87979123

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The Global Engagement Center(GE Center), is responsible for the internationalization of Gingko and the Fusion of Subjects (FoS) among academic departments of the College through guiding, coordinating and organizing related academic and students' activities in the Hospitality and Tourism domains and beyond.

GLOBAL ENGAGEMENT CENTER

Chengdu Campus: No.60, North 2nd Section, Guangchang Road, Hongguang Town, Pidu District, Chengdu, Sichuan, P.R.China.

Yibin Campus: No.18, Fenghuang Avenue, Nanxi District, Yibin, Sichuan, P.R.China.