The First Quarter
2020
Gingko action
About Us
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05
06
10
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14
17
18
20
23
25
27
Preface
Hilton’s Best Practices
Experiences Shared by The Temple House
Visions of The Ritz-Carlton
Online Teaching Goes Steadily as Planned
Fairleigh Dickinson University Paid a Visit
Preface
Gingko News
Voice of Gingko
Heroes in Harm’s Way
CONTENTS
Preface
NO.1
卷首语
After nearly two months, the prevention and control of the Novel Coronavirus have entered a critical period. The passing of dozens of day and night is not only a matter of time, but also the accumulation of sweat and tears of the medical workers and volunteers heroes who give up their reunion with families and fight in the front line during the Spring Festival. In the face of difficulties, regardless of their own safety, they march forward bravely, many of them have fallen, even died. They are heroes in harm’s way!
In order to salute those white angels and heroes, on February 27, 2020, the Department of Tourism Management of Gingko College of Hospitality Management (Gingko) launched a call for a collection of arts to depict what impressed them the most during the pandemics, attracting participants all over college.
Works of Excellency were selected as follows.
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Q1-2020 | 07
Preface
Author: Ms. Ling Jian, sophomore, majoring in Environmental Design of the Department of Art and Design
Title: Red Flowers in the Battlefield
Descriptions: This work depicts medical workers who are working hard to save patients, and it conveys a firm determination in fighting against the Novel Coronavirus.
The Spring Festival of 2020, when countless Chinese people have long-awaited, was supposed to be filled with hope and beauty.
Never thought that the outbreak of the COVID-19 would change the world.
Tribulation couldn't be overwhelmed.
Innumerable medical staff and anonymous heroes, even civilians made all-out efforts to fight against the pandemic crisis.
Salute the Heroes
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Q1-2020 | 09
Author: Ms. Pan Wu, junior, majoring in Visual Communication Design of the Department of Art and Design
Title: Heroes in Harm's Way
Descriptions: This work selects the appearance of a delicate girl and a gentle boy. They are ordinary people, they are also the lovely babies in the eyes of their parents. But when it's dark, with a beam of light shining on them, they become fighters and fight against the virus, at this moment, they are as strong and brave as soldiers. Go China! Cheer up, Wuhan!
Preface
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Online Teaching Goes Steadily
as Planned
On February 24, Gingko College opened as scheduled online. 307 online courses went on smoothly with students’ number up to 27,581. Following the teaching syllabus, teaching faculty made full use of online tools and platforms. School leadership valued highly and has made several work arrangements through online meetings since February 4 to guide and supervise the preparation and implementation of online teaching.
In the 7th week, 1,311 courses were well-organized online. As of April 10, 1,355 online courses were constructed by 357 teachers for 2,960 online classes on Chaoxing platform. 19,146 resources and 149,549 question banks were also available online. Thus, the online teaching has well-met expectations.
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Gingko news
NO.2
Gingko
News
银杏资讯
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Gingko news
Home schooling did not affect the learning enthusiasm and the efficiency of Gingko students at all. They overcame all hardships to devote themselves to the online courses.
Positively thinking, the unexpected pandemic brought opportunities to help students to become more independent and highly-motivated.
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Online Learning
nothing could stop me
Learning in the mountains
Mr. Xiaowang Wu, a student of Yi ethnic minority living in Liangshan Yi Autonomous Perfecture of Sichuan Province, went uphills to find better signals to learn. He rode his motorbike and carried books, table and chair to the top of the mountain to attend his online courses.
Ms. Wenyi Du
majoring in Property Management of the Department of Hotel Management
Learning at home
Online teaching was closely connected with the flexible and elaborate preparation of teachers. They overcame all possible technical difficulties, and learned skills of conducting live-streaming.
Ms. Lihong Yuan, Lecturer of the Department of Hotel Management
Ms. Wentong Li, Lecturer of the Department of Tourism Management
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On January 14 to 15, Dr. John Niser, Dean of International School of Hospitality and Tourism Management, Fairleigh Dickinson University(FDU) from the United States led a delegation to visit Gingko.
President Li Ming delivered a warm welcome to FDU’s delegation on behalf of Gingko. The two parties had an in-depth exchange and discussion on educational philosophy, talent training mode, social talents requirements, and potential cooperation.
The next day, the delegation of Dr. John Niser visited Gingko’s Exhibition Center, Smart Tourism Laboratory and Smart Hotel Laboratory. Dr. Niser spoke highly of the achievements Gingko has obtained in internationalization and disciplinary construction.
Gingko news
Fairleigh Dickson University
Paid a Visit
Q1-2020 | 15
Dr. Niser expressed thanks to the kind hospitality of Gingko. He said both sides had agreed on cooperation based on a good exchange of views through this visit, which has laid a solid foundation for friendly interchange and cooperation between FDU and Gingko. And also he looked forward to the cooperation with Gingko to provide more opportunities for students in international exchanges.
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Founded in 1942, Fairleigh Dickinson University is the first American university that owns overseas campuses, which located in England and Canada. As an affiliate member of the UNWTO, the International School of Hospitality and Tourism Management has a long-standing reputation in America and is selected to Hotel Schools Distinction. The discipline of Hotel Management in ISHTM is currently ranked at No.5 among the “Top 50 Hospitality and Hotel Management Schools in the World” [CEOWorld Magazine] and No.6 among the “Best Hospitality Programs in the United States” [TheBestSchools.org].
银杏之声
Voice of
Gingko
NO.3
Q1-2020 | 17
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Voice of Gingko
The forum was chaired by the Vice President, Dr. Fu Jing of the college, who mentioned in her presentation that the Coronavirus pandemic in 2020 has made hotels, tourism and catering businesses, the three most-affected industries in China's daily optional consumptions. Hotel accommodation and consumption, MICE and business trip, as well as international and domestic travels have all ground to a halt. Facing the new demands of the market and consumers for hygiene and cleanliness, the new segments of the young, household and local customers, the new way of consumption of touchless purchase, cloud meetings and food delivery, the new supervision of ID reservation and purchase registration, how can service industry in adversity respond, rebound and seize opportunities and usher in recovery? Is the service industry well -prepared for the retaliatory expansion of consumption habits after the crisis?
In this Quarterly of Gingko Action, three keynote speech delivered by three international hotel companies were summarized as follows.
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2020
Voice of Gingko
Life is a kaleidoscope. Turn your head a different angle and see it a whole new way.
On March 25, 2020, the Department of Hotel Management and the Research Institute of Hospitality Education of Gingko, together with national and international hotel groups, real estate and property companies, organized a webinar known as ‘Voice of Gingko’. The webinar aims to analyze the vulnerability of service industry from both academic and professional perspectives, reflecting how service industry faces challenges and overcomes difficulties. The Voice of Gingko would like to take this opportunity to call for more attentions and supports to the service industry through experience sharing and knowledge transfer.
To Navigate Through the Pandemic and Embrace the Future
How Service Industry in Adversity Seizes the Opportunity and Gets Out of the Mire?
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HILTON’S COMMITMENT TO YOU, OUR GUESTS, AS WE NAVIGATE THROUGH CORONAVIRUS (COVID-19)
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Voice of Gingko
- All hotels and staff residences are required to improve personal hygiene and disinfection. To cooperate with Ecolab and Diversey designated by Hilton to train and disinfect with corresponding professional products.
- To strictly implement the work in accordance with the requirements of the health department. Meanwhile, following the company's emergency management protocols, all hotel staff are required to conduct training on disease prevention and control to better understanding the virus. Besides, checking on the ventilation, disinfection, food safety that are involved in the protocol are made to ensure that the hygiene equipment is in place and normal operation, reserve adequate drinking water and food to keep the hotel in a safe and reliable status.
Hilton Team Member Assistance Fund has been launched to provide assistance to team members and their family that are directly affected by the Coronavirus pandemic. To better support the community, the Hilton Effect Foundation also makes a donation to the World Health Foundation (Project HOPE), a global health and humanitarian relief organization, which is collaborating with the HOPE School of Nursing of Wuhan University in China.
From the beginning of the epidemic, the Hilton Group has paid close attention to the development of it, strictly implemented the requirements of the Chinese Center for Disease Control and Prevention (China CDC) and made the following arrangements for health and pandemic prevention nationwide:
- To establish a two-level emergency response mechanism between the headquarter and the chain hotels. The General Manager or the Operation Director of the hotel is responsible for ensuring the smooth communication channels between the hotel and the government, closely monitoring any potential risks. If any guests or employees feeling uncomfortable were noticed, timely guidance for medical treatment should be given.
- The headquarter crisis management team keeps an eye on the progress of the incident, providing guidances and supports to hotels in personnel training, health protection, staff arrangement, reservation cancellation, and strengthening the initiative reporting mechanism.
What are the Strategic Directions and Countermeasures for the Company in the Face of the Broad Environment?
Mr. Issac Liu
Director of School-Enterprise Cooperation in Greater China and Mongolia, Hilton Group
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Voice of Gingko
At the beginning of 2020, the COVID-19 broke the peace of the world and changed everyone's life. People’s study and work were completely disrupted by this sudden epidemic.
The pandemic brings people fears and worries, and it also explores their potentials. As we all know, the Novel Coronavirus has a huge impact on the service industry, and its recovery will be a relatively long process. The hotel industry is one of those fastest responsive sectors in the crisis which is really a comfort to us. Although the occupancy rate has dramatically declined and the revenue has been hit hard, many hotels have adjusted themselves rapidly and started to explore new possibilities, such as taking the advantages of brand and quality to seize the takeaway market; using their own huge and high-quality supply network to expand the business to the whole community or even further; opening the online model business appointment, online wedding, etc. and to start to work across departments. With these solutions, the potential of the hotel has been stimulated, and the employees also see their infinite possibilities.
Hotel industry itself needs constant creation, innovation and change, which attracts creative young people to join, to infuse their energies into it, and to make the industry potential unlimited.
The “Forced” Potential
Ms. Helen Peng
HRD of The Temple House, The Swire Group
In addition, the Hilton Group has also introduced policies to waive the management fees of February and March 2020 of hotels in Greater China, and actively optimizes cooperation plans with suppliers to help hotel owners to reduce hotel operations cost, and to overcome difficulties together.
It is expected that the industry will initially return to normal in the third quarter, especially with the growing needs of MICE. In terms of the overall environment, the status of the Chinese market is destined not to be changed by the COVID-19. Its impact on the hospitality industry and even the entire Chinese economy is temporary. After the crisis, the temporarily suppressed demands for quality travel and a better life will continue to grow and stimulate market recovery. At that time, it is believed that companies with strong sense of responsibility in difficult times will have a brighter future. Meanwhile, the Hilton Group is preparing in advance, with a series of plans to quickly seize the market opportunities.
In conclusion, the Hilton is passionate about delivering exceptional guest experiences. Therefore, there's no doubt that the Hilton will successfully survive the crisis, and continue to spread sunshine and warmth all over the world.
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Voice of Gingko
Two things are very important in getting out of the dilemma: the first one is about people’s mentality. We must understand that crisis and opportunity always co-exist. “Crisis” is for all of us, but “opportunity” is for just a few of us. The second one is about courage and creativity. We must have that courage to get rid of old and figure out a new direction. Fortunately, the hotel industry has both.
Finally, the positive attitude and continuous creativity in the hotel industry make everyone confident in its future! The hotel industry is a vibrant place, there will be many surprises and innovations after the epidemic, waiting for everyone to march forward together.
Creativity can promote its development and progress. This epidemic has forced many enterprises into a dilemma or even a desperate situation. Some of them are overwhelmed and fall apart, while others are challenging themselves. The potentials that are forced out of those enterprises and individuals have quietly changed the world.
Reflections and Changes after Crisis
Mr. Sean Wang
HRD Of The Ritz-Carlton Chengdu
Recently the most popular topic is undoubtedly the COVID-19. When the Novel Coronavirus first broke out in December 2019, nobody seemed to pay any attention. In January 2020, tensions were spreading among the people because at that time things were so uncertain. Until January 30, the WHO announced that the Novel Coronavirus(2019-nCoV) is a public health emergency of international concern.
The direct impact of this emergency is the decline in the business of the hospitality industry. Apart from this, it is also a big challenge for mentality and psychological quality of employees, as well as their health and safety.
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关于我们
NO.4
About Us
Q1-2020 | 27
So what countermeasures have been adopted to deal with the outbreak of the pandemic? There are three aspects.
- Taking actions to protect the employees. For instance, reserve enough food and medical supplies, control entry process at the staff entrance, arrange no work shifts of interns, as well as reorganize staff canteen.
- Protecting hotel brand. In fact, during a special period, in which everything is uncertain, keeping a low profile is the most appropriate way, especially on social media. Limit the number of the guests. Provide set meal delivery service to guests to reduce the risk of infection.
- With respect to hotel business, keeping a close eye on the development of the situation, meanwhile controlling capital flow by saving energy costs and labor costs. Rather than dumping, it’s better to observe market trends, develop new business models based on market demands (one of the biggest reflection on the impact of COVID-19 is the utilization of online platforms). And stay in touch with clients.
As for the future of the hospitality industry, there is no need to worry too much. Although the current epidemic has made a tremendous impact on the international community, it is under the control with China’s great efforts. Perhaps some market segments will change, but with government’s support, the industry will continue to develop. As Maslow's pyramid shows, humans need the sense of connection with others, which means hospitality industry will never disappear. Therefore, the industry needs young professionals, the fresh blood, to ensure that the industry keep growing in the future.
Maslow's Hierarchy of Needs
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About US
Q1-2020 | 29
Email: global@yxhmc.edu.cn
Tel.:86+28-87979102 86+28-87979303
Add.: Office 302, 303, Chengdu Campus of Gingko College of Hospitality Management
Assoc. Prof. Fu Jing(PhD)
Led by Vice President:
GLOBAL ENGAGEMENT CENTER
The Global Engagement Center (GE Center), is responsible for the internationalization of Gingko, guiding, organizing, and coordinating the integration of disciplines and related works on professional, academic internationalization with the core of Hospitality Management and Tourism Management.
Program
Managers
Ms.
Rice Zhao
Tourism
Management
Domain
Ms.
Jing Zhao
Foreign
Affairs
Ms.
Zee Zhu
Hospitality Management
Domain
Disciplines Integration
& Public Relations
Mr.
Raymond Tang
Gingko College of Hospitality Management
Add: No.60, Northern Sec.2, Guangchang Road, Hongguang Town, Pidu District,
Chengdu
Postal Code: 611743