Gingko Action 2020-4_EN

2020

Gingko action

About Us

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Preface: Teaching Hotels

Gingko Standard Hotel - Reengineering Hospitality Education

Statler Hotel - The Ivy League’s Only Teaching Hotel

Hotel ICON - Unlike Any Other

Synchronize with the World: Gingko Actions

Gingko Webinar

Multi-Curricular Roadshow - A Taste of Gingko

Preface

Gingko News

Voice of Gingko

Gingko harvest

CONTENTS

Editorial Board

Global Engagement Center

Editor-in-Chief

Zee Zhu

Editors

Rice Zhao, Jing Zhao, Raymond Tang, Vera Wang

Add.: Office 302, 303, Chengdu Campus of Gingko             

Tel.：86+28-87979123    86+28-87979303

  College of Hospitality Management

Q4-2020 | 05

Preface

NO.1

Forge ahead harvest, sweep ahead full sail and stride forward to the new frontier

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Time passes, and the years go by. Along with the joy of the harvest season, filled with the pride of progress, in 2020 Gingko College of Hospitality Management won two awards at the annual Tencent Education Ceremony “Echo China”. The College was also granted the honorary title of 2020 Most Brand Influential Private University at the CCTV’s annual Grand Education Ceremony. 

Preface

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The two awards received by Gingko College at the Tencent Education Ceremony were part of an annual conference held around the theme “Working Together With Challenges And Winning Tomorrow”. The ceremony, which was held on December 2nd 2020 at the China World Hotel in Beijing, was hosted by Tencent and was widely attended, with nearly a thousand prominent education and industry experts, elite representatives, and scholars gathering together to discuss the future of education and acknowledge those setting new standards in the field. Several awards were distributed to private Universities for their excellency, with each based on a rigorous and comprehensive evaluation process carried out by a jury panel of experts and scholars in the education industry. Gingko College of Hospitality Management won the 2020 Strength in Benchmarking Award and the 2020 National Model University for Entrepreneurship and Employment Award, both of which reflect recognition and encouragement for the college's educational achievements this year. 

These achievements were also acknowledged at the 2020 Grand Education Ceremony, hosted by CCTV. The ceremony, also held in Beijing, was themed "Cloud Ecology: The High Quality Development of Education in the New Era” and covered a diverse array of focus areas in the field of education, including basic education, higher education, international education, education technology and big data. Experts and scholars, industry leaders, professional research institutions, members of the media, and investors were invited to discuss the latest developments in education and plan the future of the field together. Through a comprehensive scoring system and three-month online selection and expert review process, the festival also celebrated the winners of important honors in several categories. We are proud to announce that Gingko college was honored as the 2020 Most Brand Influential Private University, acclaimed by the jurors for its outstanding achievements in school quality, talent training, education, and teaching. 

Preface

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Excellency in education is, and has always been, the foundation of our efforts. The Gingko College of Hospitality Management stands at a new starting point in its history. Staying true to its original mission, the college will continue to carry forward the "Gingko Spirit” while building a new "Chinese standard" in hotel industry talent training, deepening comprehensive reform in higher education, innovating upon current methods, and continuously improving teaching quality. Gingko College’s efforts in these areas, recognized on a national stage in both awards ceremonies, allow our college to deliver high-quality and professional talent in the field of hospitality and contribute to the expansion of China's influence in the global hotel industry.

NO.2

Gingko

News

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Synchronize with the World: Gingko Actions

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Gingko College has actively responded to the national strategy of international development and built a diversified model for foreign exchange, steadily moving forward to improve the College's recognition in the international academic community and hospitality industry. In the second half of 2020, the Gingko teaching and research team actively participated in mainstream international academic conferences in areas of hospitality and tourism through a combination of online and offline methods.

The Buzz Expo China Summit was held online on October 12-16, 2020. The summit aimed to build a cloud-based international exchange platform to create new opportunities for economic recovery and the restart of global tourism. The College’s Vice President Dr. Fu Jing was invited to give the keynote speech at the conference, focusing on research on the motivations and preferences of Chinese outbound travelers in the later months of the COVID-19 pandemic and new technologies adopted to restart global tourism industry.

Dr. Fu Jing pointed out that the crises brought about by the pandemic have highlighted the importance of existing connections between tourism, hospitality, and related industries, and proven the urgency of rethinking these systems by developing innovative management talent. In addition, Dr. Fu Jing also participated as a guest speaker in the online seminar "Smart Tourism and Restarting the Global Tourism Industry: COVID-19 Resilience”. 

The Buzz Expo China Summit 2020

2020 World Research Travel Conference

The Buzz Expo China Summit attracted more than 2,800 schools, enterprises, and political institutions from more than 110 countries and regions for five consecutive days. The summit also organized more than 50 exciting keynote speeches, with Gingko College of Hospitality Management being the only higher-education institution from Chinese mainland.

From October 19-21, 2020, Associate Professor Jia Rong, Director of the Department of Tourism Management of Gingko College, was invited to attend the 2020 World Research Travel Conference. During the conference, Associate Prof. Jia Rong shared the development of Gingko College with various experts, scholars and industry professionals at home and abroad. 

Gingko news

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APacCHRIE (Asia Pacific Council on Hotel and Restaurant Institutional Education) is one of the most influential academic summits on tourism, hotel, catering management, and education in the Asia-Pacific region. On the morning of October 27, the 18th annual gathering for the APacCHRIE was held at Hotel ICON, the teaching hotel of the Hong Kong Polytechnic University. More than 200 scholars, industry experts, and government dignitaries from 17 countries and regions attended. The conference was held in simultaneous online and offline live broadcasts.

Four academic papers from Gingko College’s Department of Hotel Management and Department of Tourism Management were accepted by the conference and presented during the summit. 

APacCHRIE 2020 

IMPACT2020

The IMPACT2020 Conference was co-hosted by the Hospitality and Tourism Research Centre (HTRC) of the School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University in collaboration with the STR Tourism Research Information Sharing Centre. The conference was attended by both online and in-person participants. 

Ms. Li Yuemao and Ms. Liu Zhaomin, two students from Gingko College’s Department of Tourism Management participated in the planning, organization, execution, and reception of the 2020 World Research and Tourism Conference. Their excellent performance in this work was affirmed by the conference’s organizing committee.

Gingko news

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2020 Global Marketing Conference 

Gingko Internationalization - The Footsteps Never Stop

Gingko College firmly follows the developmental strategy of internationalization. The College aims to accelerate the sharing of research with the international community; to encourage the college's teaching and research teams to participate in mainstream international academic conferences; to promote professional depth and disciplinary integration; and to create conditions to support teachers in pushing the frontiers of the field, inspiring research ideas, broadening research fields and innovating upon research results.

The Global Marketing Conference (GMC) was held in Seoul, Korea on November 6, 2020. The faculty research team from Gingko College’s Department of Financial Management attended virtually and presented an academic paper titled Applying Persona as an Effective Approach in Hotel Demand Forecasting.

Held on October 30, the conference was themed "Crisis Management and Recovery Strategies” and focused on the topic of crisis management in the hospitality industry. Attendees discussed in depth various crisis management strategies in the fields of hospitality and tourism, and explored forward-looking suggestions for long-term improvement to jointly promote the prosperity of the industry. Teachers and students of Gingko College participated in this conference online.

Gingko news

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Gingko Webinar

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In October, the College invited three scholars from Hong Kong, Macau, and Taiwan to lead an online discussion on research methods in the field of hospitality and tourism. This presentation was delivered to teachers as well as the entire student body of Gingko College.

From October 17-31, Dr. Kam Hung and Dr. Pearl Lin (The Hong Kong Polytechnic University’s School of Hotel and Tourism Management) and Dr. Peng Kang-Lin (Nankai University’s College of Tourism and Service Management), gave four excellent presentations to our teachers and students.

Gingko Webinar -

Research Methodology in Tourism and Hospitality Industry

Gingko Webinar is the title of a series of exquisitely designed online lectures held on a regular basis by Gingko College of Hospitality and Management. 

The series focuses on essential topics such as “Research Methods in the Tourism and Hospitality Industry" and "Cross-Cultural Communication”, as well as more cutting-edge trends such as internationalization, data and information analysis, and interdisciplinary exchange. The online lectures bring together experts, scholars, and practitioners at home and abroad to share their cutting-edge knowledge and valuable experience in academia and the industry.

Gingko news

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On the afternoon of November 17, Gingko College invited Mr. Aly Abdelaty Ebrahim Hassan, an Egyptian scholar studying for his PhD at Shanghai International Studies University, to talk about his cross-cultural experiences in China, Thailand, the United States and Dubai.

Gingko Webinar - Cross-Cultural Communication

GiNgko College Multi-Curricular Roadshow 

- A Taste of Gingko

On November 25, Gingko College successfully hosted a large-scale multi-curricular roadshow jointly sponsored by the College Union Committee and the Sichuan Hotel and Food Culture Popularization Base, and organized by the Department of Hotel Management. The roadshow, which also included a competition, showcased the accomplishments of hotel management and culinary majors as well as the Outcome-Based Education (OBE) model of the Department of Hotel Management.

Gingko news

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The roadshow showcased professional knowledge and skills in the culinary arts, including practical exercises, nutritional analysis, meal preparation, food service, and food design to more than a thousand teachers and students from all over the school. The roadshow was the first show to include the production and tasting of Western cuisine in the Department of Hotel Management.

NO.3

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Practical teaching in the field of hotel industry education originated at the École Hôtelière de Lausanne (1893) in Switzerland more than a century ago. More than half a century later in 1950, an experimental teaching hotel was officially incorporated into the hospitality education system on the campus of Cornell University in the United States.  Known as the Statler Hotel, this teaching facility was funded through a generous gift from Ellsworth Milton Statler. The Statler Hotel is used as a base for cultivating elite management talent for the international hotel industry, and has been used as a model for other teaching hotels built by strong and prestigious universities, including Michigan State University, the University of Houston, and the University of Nevada Las Vegas (UNLV) in the United States, and the Hong Kong Polytechnic University and the Chinese University of Hong Kong in Asia.

Gingko Standard Teaching Hotel

The Hotel of Teaching, from Teaching, for Teaching

Voice of Gingko

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In general, teaching hotels are broadly divided into three categories in terms of management (Singh, 2019)

Reference：

Singh, A. J. (2019). Teaching hotels: Bridging theory and Practice. Available at www.hotelnewsnow.com

In the third category, the university has training facilities and also cooperates with third-party hotels. In this model, the university owns some of the hands-on training facilities and equipment, such as teaching kitchens, dining rooms, beverage labs, and banqueting facilities, while using the third-party hotel as a partner teaching hotel for hands-on instruction. This model allows the university to have more autonomy in its choice of training venue, and also permits the university to use the third-party hotel to carry out hands-on instruction without business pressures. However, with this model it can be difficult to control the amount of teaching that takes place in the hotel. Some elements of this model are also present in Hotel ICON, the Hong Kong Polytechnic University’s teaching hotel.

In 2019, after an investigation on the advantages and disadvantages of each model in the global practical teaching system, the Gingko College of Hospitality Management explored a novel management mode by leveraging teaching with its teaching hotels and relevant facilities. The College is located in its nearly 600-acre/35.3 hectare new campus in Yibin City.  Other teaching facilities on the new campus include a multifunctional experimental training center for smart hotels, a teaching cafeteria, apartments for students and faculty, an administrative building, and a sports complex.

In the first category, the teaching hotel is owned by the university and operated by the School of Hotel Management. This model requires the employment of a general manager vested in the university to fully supervise the daily operations and curricular activities of the teaching hotel. This model provides absolute control over the quality of the curriculum and teaching, as well as revenue from the operation of the hotel, but the operational pressure and operating costs are high. Teaching hotels that fall into this category include the Statler Hotel at Cornell University and the Hotel ICON at the Hong Kong Polytechnic University.

In the second category, the university partners with a third-party hotel. This model requires the university to operate with a third party. The university signs up for a working relationship with an existing third-party hotel and uses it as a teaching hotel to ensure that the students involved in the program are getting proper first-hand experience. This model has limited control over the teaching aspect of the hotel, but does not require much effort to oversee the hotel’s day-to-day operations. The partnership between the Chinese University of Hong Kong and Hyatt Regency is an example of this model. 

Voice of Gingko

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The Gingko Standard Teaching Hotel is unique in that：

The teaching hotel and the campus are integrated and work together to accomplish the College’s pedagogical aims. The faculty of both campuses work together to develop course content and undertake teaching tasks, learning from each other and complementing each other's strengths. The teaching team includes university professors from the Chengdu campus, who excel at clarifying key principles of the discipline and in hotel industry development (know why); and industry elites from the teaching hotel who have many years of experience in international brand hotels (know how). These industry experts share best practices in the workplace with students and guide them on how to explore and improve their practical skills, knowledge, and sense of identity and pride in the industry.

The teaching hotel belongs to the university and is built for teaching. The Gingko Standard Teaching Hotel is a practical training venue for the eight departments of the Gingko College of Hospitality Management. It is used by more than 12,000 students from six disciplines and members of the public who are interested in working in the hotel industry and related fields.

The main task of the hotel is, naturally, teaching. As a primary responsibility, teaching is overseen by all the hotel staff and instructors, from the general manager to the department head. By operating the hotel well, these individuals provide students with real practice and work scenarios. The College fully controls the content and quality of all teaching taking place on the hotel premises.

Voice of Gingko

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Gingko College of Hospitality Management

Gingko Standard: 

Reengineering Hospitality Education

Speaker: Mr. Gordon Wong, General Manager of Gingko Standard Hotel

Abstract: Mr. Gordon Wong introduced in detail the teaching concept and functional layout of Gingko College of Hospitality Management’s Yibin Campus and its three world-class teaching hotels. Mr. Wong enumerated how Gingko College is reengineering the hospitality industry education system and cultivating future innovation and management talent through the integration of theoretic, practical and professional frameworks.

The Gingko Standard Hotel is committed to becoming a "Whampoa Military School" and key trainer of talent in the modern service and hotel industry, supporting the development of the industry and the region. The hotel’s internationalized strategic vision, differentiated hotel types, all-round functional support, and diversified faculty structure will internationalize Chinese standards for teaching hotels.

This issue of Gingko Action presents a selection of representative cases of teaching hotels, with a focus on the pioneers: The Statler Hotel at Cornell University, Hotel ICON at the Hong Kong Polytechnic University and the Gingko Standard Hotel.

Voice of Gingko

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The Hong Kong Polytechnic University

Hotel ICON: Unlike Any Other 

Cornell University

Statler Hotel: The Ivy League’s Only Teaching Hotel

Speaker: Dr. Pearl Lin, Associate Professor at the Hong Kong Polytechnic University’s School of Hotel and Tourism Management and Coordinator for Integration and Services at Hotel ICON.

Abstract: Dr. Lin introduced how Hotel ICON serves the teaching, research, and practice goals of the School of Hotel and Tourism Management, with a particular focus on the collaboration between teaching and research at the hotel.

Speaker: Mr. Richard Adie, former General Manager (2002-2018) of Statler Hotel, Cornell University’s teaching hotel. 

Abstract: Mr. Adie shared the history and current state of the Statler Hotel, its functional layout, and the "Cornell Model", a pedagogical approach to hospitality education in which students further their knowledge of hotel operations through hands-on learning. Mr. Adie explained why the Statler Hotel is called a “real learning laboratory” for hotel management schools, sharing key highlights of the hotel’s curriculum and the "Cornell Hotel Leadership Development Program".

Voice of Gingko

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NO.4

Led by Vice President:

GLOBAL ENGAGEMENT CENTER

The Global Engagement Center(GE Center), is responsible for the internationalization of Gingko and the Fusion of Subjects (FoS) among academic departments of the College through guiding, coordinating and organizing related academic and students' activities in the Hospitality and Tourism domains.

About US

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Email: global@gingkoc.edu.cn

Tel.：86+28-87979123   86+28-87979303

Add.: Office 302, 303, Chengdu Campus of Gingko College of Hospitality Management

Program

Managers

Gingko College of Hospitality Management

Add: No.60, Northern Sec.2, Guangchang Road,  Hongguang Town, Pidu District,  Chengdu

Postal Code: 611743