《汉Show》第五期(2024)-English_印刷

HS20241030-47

2024.5TH

2024.10.30

Marching Forward Against the Odds

As we set our sights on loftier goals, I hope that every member of the Hanshow family aspires to be a poet of life, embodying optimism and resilience. Regardless of our location around the globe, we should strive to be ambassadors of Chinese culture and interpreters of Hanshow's values.

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in considering other suppliers." These experiences repeatedly underscore a fundamental principle: customer-centric continuous innovation is not only the cornerstone of our business philosophy but also the sole path to outpacing our competitors.

In 2020, we embarked on our expansion into the Australian and New Zealand markets, territories recognized for their pristine potential in the ESL sector. However, the prevailing international landscape presented us with significant hurdles. Longstanding stereotypes regarding the product quality, intellectual property and service of Chinese companies had deeply ingrained themselves among Western clients. During our first formal meeting with clients, we were confronted by the project manager's unabashed expression of distrust and disdain for Chinese enterprises. At that time, Australia was implementing stringent "closed borders" measures due to the COVID-19 pandemic. The client, disregarding the prevailing circumstances, chastised us for our inability to deliver on schedule, with accusations of "fraud" lingering in the air. The atmosphere was palpably tense, and the team felt unprecedented pressure. Yet, we recognized that establishing trust would require more than our compelling solutions; it necessitated a re-evaluation of Chinese enterprises and an understanding of the dedicated team they were engaging with. Our approach has always been customer-centric—available whenever needed. Regardless of the hour, we stood ready to assist, patiently awaiting their call. In the midst of the pandemic, our team maintained a commitment to weekly visits to the client's stores, diligently assessing usage conditions and engaging with managers and staff. We consistently prioritized prompt responses to client needs. It was this unwavering dedication and collaborative spirit that ultimately affirmed our determination and earned us the client's trust. After over three years of collaboration, we have successfully forged a long-term strategic partnership with our Australian clients. Not long ago, we successfully delivered our smart shopping carts in Australia, and we are excited about the prospect of transforming the country into Hanshow's experimental field for new products and solutions.

Marching Forward Against the Odds

attention to detail encompassed everything from which letters should be capitalized in Excel files to font sizes for tables and the necessity of bold borders. This method allowed them to easily and intuitively extract the key points from our submitted documents. We are immensely grateful for the countless opportunities our clients have provided for learning, and we remain committed to delivering responsible and attentive service in return. The third step was to establish a multi-faceted partnership with clients. Recent shifts in the global landscape triggered an energy crisis in Europe, leading to a staggering increase in electricity costs for our clients, which doubled within a year. In response to what initially seemed an unrelated challenge, Hanshow swiftly mobilized its domestic supply chain to establish a New Energy Team, demonstrating our unwavering commitment to a customer-centric approach. Within a remarkably short timeframe, we aided our clients in constructing PV canopies and roofs, effectively addressing their urgent energy needs. The fourth step was to relentlessly pursue excellence within our areas of expertise. Today, the deployment of ESLs in Europe has entered a transformative phase, wherein traditional price adjustment functionalities no longer meet the evolving demands of our clients. They are now seeking capabilities to position products and display corresponding colors—such as blue, yellow and green—aligned with various categories like promotions, member discounts and organic offerings. In tackling these technically demanding requirements, our R&D team has continuously optimized our technical solutions using existing materials, while simultaneously deepening our understanding of the quantitative needs underlying our clients' requests. Gradually, we crafted solutions that not only met but exceeded their expectations. The highest accolade from our clients has been: "In the ESL field, if Hanshow cannot deliver, there is no point

On September 9, 2024, Hanshow proudly inaugurated its U.S. Office, marking a significant milestone as its sixth overseas location. This venture embodies heightened aspirations and symbolizes our unwavering courage and determination to explore new frontiers. Standing in our elegantly appointed office, surrounded by a diverse and talented team, I can't help but recall our early days on the international stage a decade ago.

In 2015, our inaugural venture abroad took us to France. I vividly recall my first afternoon in Europe, where, under the shadow of the Eiffel Tower, I watched a live match between Novak Djokovic and Stan Wawrinka. Although Wawrinka wasn't as renowned as Djokovic, he achieved a stunning upset that day. This match served as a powerful psychological catalyst, igniting my hope that Hanshow could carve its own niche in the international ESL market and become a force capable of achieving remarkable comebacks. We were well aware of our limitations at that time. To close the gap with our formidable competitors, we knew we had to chart the right course.

The first step in winning over clients was to deeply understand their core needs. To penetrate the French market, we began by assembling a local team fluent in French. By overcoming language barriers, we conveyed our respect for our clients' culture. As a result, clients became increasingly willing to share their insights on ESL uses and store operations, allowing us to grasp the quantitative meaning of ROI for the first time. Thanks to our sincerity and diligence, we secured an opportunity to conduct a proof of concept (POC) with clients in 2016, culminating in signing our first international client on the auspicious date of May 18, 2017. The next step was to operate in a manner familiar to our clients. In 2020, our German clients instilled in us the value of rigor and meticulousness. Their meticulous 

In our early days, we faced significant limitations in our production resources. Each time we ventured into a new market, it was usually just a senior executive accompanied by a pre-sales representative. Lacking local language proficiency and established client relationships, we relied solely on Google Maps. This invaluable tool not only guided us to the addresses of key clients' stores but also helped us locate Chinese restaurants, leading to our first successes in each location. Indeed, our approach often began with the IT manager at a store, progressing through the store manager to the IT personnel and supervisors at headquarters, the CIO, and ultimately, the Group CEO. Each engagement felt akin to entering a new level in a game, navigating challenges and leveling up as we climbed the corporate ladder. Throughout this journey, we consistently imprinted a resilient image in the minds of our new clients in unfamiliar territories. We embraced challenges and emerged stronger, with a clear focus on our objectives as we pursued results with relentless determination, rising like a phoenix time and again. The recognition we have received from our clients affirms our belief that the values embodied in Hanshow's corporate culture resonate universally within the business landscape. This autumn, we established Hanshow Americas' headquarters in Dallas, heralding the beginning of a new chapter in our journey. We are optimistic that our resilience will enable us to thrive swiftly in the Americas.

As some have noted, the ultimate aim of cultural studies is to understand people. My own feeling is that the essence of sales work fundamentally revolves around comprehending human behavior. Hanshow has successfully navigated overseas markets for over a decade. Throughout these ten years, our projects have served as vehicles for growth, yet it is the individuals we have engaged with along the way who have truly propelled our growth. The success or failure of any given project may be ephemeral, but what endures is our committed team, which persistently strives for excellence and has cultivated a dynamic corporate culture that we are dedicated to nurturing and promoting. Our journey has taken us from China to Europe, then to Australia, and now to the Americas. This evolution has been fueled not only by the continual validation of our business philosophy across diverse global markets but also by our profound appreciation for, and understanding of, various cultures. The corporate culture at Hanshow is a synthesis born from our interactions with clients, partners, local teams, and even competitors worldwide. It is imbued with the rich essence of Chinese heritage while embracing the diversity of global influences.

The future business landscape's perception of Hanshow, and indeed other Chinese enterprises, will, to a significant extent, depend on our collective thoughts and actions in this moment. As we set our sights on loftier goals, I hope that every member of the Hanshow family aspires to be a poet of life, embodying optimism and resilience. Regardless of our location around the globe, we should strive to be ambassadors of Chinese culture and interpreters of Hanshow's values. In the next chapter of our journey, I aspire to unite more like-minded individuals who share our vision. We have always been pursuing the dawn, and I am convinced that we have gained an extra 24 hours each day compared to others. Let us continue to move forward with courage, embracing challenges and adversities as we collectively craft a new and illustrious chapter.

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Li Liangyan

contents

MOMENT

Voices of Employees—Newcomer Introduction

Birthday Club

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WORK LIFE

Arrogance Incurs Client Loss to Major Companies(III)

Client Reception is Also Productivity

Win-Win Strategy: Exercise Energizes Work Life

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CUSTOMER STORIES

Aperion by Hussmann Brings Cutting Edge Hanshow

ESL Solutions to Riggins Whitewater Market in Idaho

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NEWS

Company News

Industry News

Cultural Journey

Drawing Strength from Cultural Differences

My Work Experience  during a Business Trip in Germany

The Beer Misunderstanding: The Cultural Humor Behind Slang

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interview

CTO Liang Min: Championing Excellence Through Technology

Growth Testimony: Teamwork and Customer Centricity

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Correspondent:

Chen Yameng

Pei Guiyan

Wen Guodong

Han Chong

Qi Nanhui

Xu Jialong

Li Chao

Song Dan

Yao Yutong

Correspondent：

Zhou Lejia

Typesetter：

Zhu Haochen

Cheif Editor:

Liu Tianqi

Editor & Planner:

HR & Admin Department

Editor in Charge：

Liu Xiujuan

Liu Liping

Sun Zhongzhen

Zhang Yu

Liu Shixin

Wang Jin

Ou Yanglingli

Wen Boya

NEWS

This summer, Paris has captured the world's attention as the host of the 33rd Summer Olympic Games. The city has not only highlighted the excitement and allure of sports but also embodied the Olympic values of peace, friendship, unity, and sustainability. In this exciting and opportunity-rich moment, the POP MART Louvre Store has officially opened at the CARROUSEL DU LOUVRE, marking the first time a Chinese trendy toy brand has established a presence at the world-famous Louvre. The POP MART Louvre Store blends art, space, and smart technology seamlessly, aiming to further expand its global influence and attract more European consumers. This new store is a crucial step in POP MART's strategy to broaden its presence in the European market, following successful expansions in London, Milan, and Amsterdam.

To enhance customer experience and operational efficiency, the POP MART Louvre Store has partnered with Hanshow to implement a digital store solution centered around electronic shelf labels, complemented by SaaS cloud platform services and the Handy-Link handheld app. Leveraging robust digital capabilities, this initiative optimizes visual merchandising within the store and promotes sustainable development, perfectly aligning with the values espoused by the Paris Olympics. Within this classical and artistic space, consumers can deeply appreciate the allure of "Chinese strength."

This collaboration represents not only commercial success but also the perfect blend of culture, creativity, and technology, emphasizing both parties' commitment to sustainable development. Electronic shelf labels serve as an eco-friendly solution that reduces paper and ink usage, meeting modern corporate environmental standards. Meanwhile, intelligent inventory management and precise marketing strategies effectively minimize resource waste and enhance operational efficiency. We look forward to continued collaboration between the two parties, using innovative concepts and cutting-edge technology to convey the power of China to the world and create a brighter future together.

Hanshow, a leading provider of retail digital store solutions, has been awarded the "FY24 China Top ISV Partner" by Microsoft. The award recognizes Hanshow's innovative technologies and deep cooperation with Microsoft in the field of retail digitization.

The award not only confirms Hanshow's achievements in the field of retail digitization over the past year but also recognizes its continuous innovation and deepening cooperation with Microsoft in the future. Hanshow is committed to deeply integrating innovative technologies such as the Internet of Things, AI, and artificial intelligence with retail scenarios to provide efficient, convenient, and intelligent digital services for global retailers. Since Microsoft and Hanshow established a long-term strategic partnership globally, both sides have exerted their respective advantages, jointly innovated, and provided more comprehensive services for customers.

At the conference, Eason Tong, the dean of Hanshow Retail Research Institute, shared the company's digital services and innovative practices in the global retail industry. With the technical support of Microsoft, Hanshow continuously iterates product functions and comprehensively helps retail enterprises improve efficiency

efficiency in store operations, consumer experience optimization, in-store marketing optimization, and green energy management. Hanshow's digital solutions cover the entire retail scene, combining IoT devices and machine learning technology to provide front-end intelligent devices such as electronic price tags, marketing screens, AI cameras, smart shopping carts, energy equipment, as well as self-developed HiLPC (high-density low-power consumption) communication protocol, cloud management platform, and other multifunctional digital innovation applications. These solutions improve the operational efficiency and management level of retailers and bring more convenient and personalized shopping experiences to consumers.

Looking forward to the future, Hanshow will continue to adhere to the customer-centric innovation concept, focus on the digital transformation needs of the retail industry, and constantly use its own technological advantages, team, and resource advantages to develop more new industry application solutions. At the same time, Hanshow will deepen cooperation with global leading technology companies such as Microsoft to jointly promote the deep development of digital transformation and contribute to the transformation of the global retail market.

Hanshow Awarded FY24 China Top ISV Partner by Microsoft for Innovative

Retail Solutions

COMPANY NEWS

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汉Show

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POP MART's Louvre Store Launches with Hanshow Partnership to

Celebrate Chinese Innovation During the Paris Olympic

Hanshow, a global leader in developing and manufacturing electronic shelf labels (ESLs) and digital store solutions, proudly announces its recognition as a Sample Vendor in the Gartner Hype Cycle for Retail Technologies, 2024, under the Smart Shelf category, as well as in the Gartner Hype Cycle for Wireless Technology, 2024, under the Bluetooth ESL category. The Gartner Hype Cycle reports evaluate the maturity and adoption of various retail technologies, providing valuable insights for retail CIOs to make informed investment decisions.

According to the 2024 Hype Cycle for Retail Technologies report, "Smart shelves can provide critical real-time visibility to in-store, on-shelf availability; increase operational efficiency; guide customers and associates to discover products; and contribute inputs to the Internet of Things (IoT)-based real-time store monitoring capabilities. Data from smart shelves can equip retailers to replicate a richer in-store experience, generating revenue uplift and delivering significant efficiency gains of store operations."

Hanshow's smart shelf technology and ESLs are positioned as high-benefit innovations that are set to mature and gain widespread adoption within the next five to ten years. Hanshow's smart shelf solutions integrate an advanced SaaS IoT management platform with devices such as ESLs and digital marketing to provide real-time inventory management, dynamic pricing, and customer engagement.

"We are honored to be recognized by Gartner as a Sample Vendor in the 2024 Hype Cycle for Retail Technologies and 2024 Hype Cycle for Wireless Technologies," said Shiguo Hou, CEO of Hanshow. "This recognition validates our efforts in pioneering digital store solutions that help retailers optimize their operations, enhance customer engagement, and achieve sustainable growth."

Hanshow Recognized as 2024 Sample Vendor in Gartner® Hype Cycle™ Reports for Retail Technologies and Wireless Technologies

Hanshow Technology Actively Responds to the Goals of the United Nations Global Compact Organization and Works Together to Promote the Cause of Gender Equality

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汉Show

Woolworths Supermarkets is Piloting Innovative Smart Carts Developed in Collaboration with Hanshow, Marking the First Trial of this Technology in The Australian Market

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Amazon Fresh has added four new stores to its fleet, bringing the total count of grocery chain locations to nearly 50 across eight states. The newly opened stores are situated at 6780 Stanford Ranch Road in Roseville, California; 16017 S. Harlem Ave. in Tinley Park, Illinois; 2 Memorial Drive in Lodi, New Jersey; and 1837 Street Road in Bensalem, Pennsylvania. Each store spans approximately 40,000 square feet, according to Amazon.

In addition to offering a wide range of international food options, grab-and-go meals, snack boxes, take-and-bake pizzas, and ready-to-eat sandwiches, salads, and wraps, the new stores feature Amazon's smart Dash Cart and Amazon One capabilities, providing shoppers with a more convenient and efficient shopping experience. Amazon announced that customers can save up to 30% on 4,000 weekly rotating grocery items both in-store and online from all departments. This initiative was launched in May. Prime members will also have access to the company's Prime Savings program, which offers a 10% discount on hundreds of additional grocery items.

Throughout 2024, Amazon has made significant efforts to bolster both its grocery business and Prime membership options. So far this summer, the grocer has opened two locations in New Jersey based on its new store format, which was first introduced last year in Chicago and Southern California. Furthermore, Amazon has launched two new grocery delivery subscription services in recent months. In April, the company introduced a monthly grocery subscription offering, and earlier this month, it launched an annual grocery subscription plan.

Amazon Fresh Debuts 4 New Stores

INDUSTRY NEWS

7-Eleven to Double its Australian Footprint in 10 Years

Convenience chain 7-Eleven is embarking on a bold strategy to double its footprint in 10 years as it drives growth in new markets. Fiona Hayes, CEO, 7-Eleven, revealed the plan to the delegates at the Australian Franchise Summit in Melbourne today.

Hayes said the brand is broadening its merchandise offer and will lean on the expertise of 7-Eleven International in the food and the food supply chain across the 22,000 7-Eleven stores in Japan. Superior operations will be key to the growth plan: improved processes will enable store team members to increase their customer interaction and spend more time on food preparation. "We have to have great people, efficient and effective process and procedures, and we have lots of opportunities to improve," she said. "We will be increasing staff, balancing the labour costs as we see increased sales. And we will be automating what we can."

Customers can expect to see a gradual increase in the grocery element of the merchandise, as 7-Eleven takes its offer beyond last-minute convenience, responding to the trend for households to shop for groceries more frequently.7-Eleven is reporting growth across its home delivery service, which accounts for 5 per cent of sales, and e-commerce, which is seeing double-digit growth. "We are planning enormous growth in new markets, and see ourselves as a value player, differentiating ourselves with our food. It is very exciting. We are embarking on big and bold growth ambition," Hayes said.

Malaysia's top mini-market chain retailer 99 Speed Mart Retail Holdings on Thursday launched an initial public offering (IPO) that would raise 2.36 billion ringgit (US$532 million), the country's biggest IPO in seven years. The company is offering up to 1.43 billion shares priced at 1.65 ringgit apiece, according to its prospectus released Thursday, confirming an earlier report by Reuters on the listing. This includes 660 million ringgit to be raised through the issuance of 400 million new shares, the firm said. Its shares are due to begin trading on September 9.

Upon listing, 99 Speed Mart is expected to have a market capitalisation of 13.9 billion ringgit, making it Malaysia's largest IPO since 2017 。The country's IPO market is one of Southeast Asia's strongest performers this year, raising up to $674 million so far, almost 15 per cent higher compared with the same period a year ago, LSEG data showed.

99 Speed Mart, founded by entrepreneur Lee Thiam Wah in 1987 as a traditional sundry store, plans to use more than half of its listing proceeds for expanding its network of outlets, while 15.2 per cent have been earmarked for establishing new distribution centres, the company said. The rest of the proceeds will be used for purchasing delivery trucks, upgrades, as well as listing expenses and repaying bank borrowings. The company operates over 2,600 mini-market stores throughout Malaysia.

Malaysia's 99 Speed ​​Mart officially Launches $532 Million IPO

Ikea Implements AI Drones Worldwide

After a successful year of testing in Belgium, IKEA is implementing drones controlled by artificial intelligence (AI) for inventory management in its distribution centers worldwide. This move will allow employees to focus on lighter and more engaging tasks.

The drones utilize an algorithm developed by Swiss company Verity, which is based on AI to identify and photograph product storage locations 24/7, relieving employees from this time-consuming task. During the initial test in Belgium, the drones were only deployed at night in the self-service areas of IKEA stores.

Notably, the distribution center in Genk, Belgium, became the first global location where IKEA deployed drones alongside human workers. The retailer is now expanding this system to Europe and North America, starting with the Perryville distribution center in Maryland, USA, where preparations commenced this summer.

Currently, IKEA employs over 250 drones at 73 locations across nine countries. They take over physically demanding and time-consuming tasks, providing the Swedish retailer with faster and more accurate stock management. Customers also benefit, as explained by Claes Lindgren, Global Category Area Manager Logistics Services at Inter IKEA Group: "The drones are a prime example of achieving a win-win in logistics and customer experience; by simplifying processes, they ensure better inventory integrity, ultimately leading to a superior customer experience."

The drones tested in Genk are tailored for distribution centers, with pre-planned flight paths using a customized indoor positioning system and obstacle detection capabilities to prevent collisions. According to IKEA, the solution meets all requirements concerning safety, integrity, and privacy for employees.

Every day, Carrefour has to discount more than 40,000 items in its 83 largest stores in Belgium alone, purely because they are approaching their expiration dates. As this is hugely costly in man-hours, the retailer was looking for a solution to efficiently manage expiration dates, optimise discounts and combat food waste.

After a successful trial period, Carrefour Belgium is now implementing its new AI tracking tool on a large scale. "The new tool will help us streamline operations, reduce costs and improve profitability", its New Technology Manager Benoît Moreau explains. "Thanks to integrated intelligent discounting and full control over shelf stock, it will play a key role in our strategy to reduce waste and improve economic performance."

Carrefour says it can monitor inventory levels in real time and predict demand fluctuations to reduce risks of over- or understocking. The data tool can also analyse consumer preferences, buying behaviour and inventory trends. The tool should also simplify employees' daily workflows and ultimately save up to sixty minutes of work time per day per store.

Carrefour Implements AI Tool to

Combat Food Waste

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汉Show

Walmart sold its entire roughly $3.7 billion stake in JD.com, ending an eight-year investment in the Chinese e-commerce firm that was yielding waning returns, and the U.S. retail giant said it would focus on its own operations in China.Morgan Stanley brokered the sale of the share block at an 11 per cent discount to JD.com's Tuesday closing price in New York, or $24.95 per share, bringing in about $3.6bn for Walmart, according to people familiar with the matter.

 Our strategy in recent years has been consistent, to align our portfolio to have the best path to success in our markets. JD has been a valued partner to us over the past 8 years, and we are committed to a continued commercial relationship with them. This decision allows us to focus on our strong China operations for Walmart China and Sam's Club, and deploy capital towards other priorities. We look forward to continuing to serve customers and members in China and around the world."Walmart said in a statement.

Walmart Sold its Entire Roughly

$3.7 Billion Stake in JD.com

CUSTOMER

Riggins Whitewater Market is a family-owned local grocery chain operated by John Llewelyn in central Idaho. This community grocery store offers a diverse range of products, including groceries, sporting goods, and general hardware, with an inventory of 12,000 items (SKUs).

By implementing ESLs, the store streamlines work processes, enhancing customer service and achieving impressive ROI through significant time and labor savings. ESLs enable employees to easily ensure accurate product placement, quickly update prices and promotions, and provide crucial country of origin information for produce.

In a small community with a limited workforce pool, simplifying processes is essential for enhancing customer service and satisfaction. Store owner John Llewelyn is impressed by the incredible time-saving convenience of the ESL solution and the benefits it brings to his store, employees, and customers.

Rapid and Precise Price and Information Updates: Price and ad information can be pushed to thousands of SKUs simultaneously within seconds. The efficiency and time savings are unmatched.

Stock-to-Light: The stock-to-light feature directs associates to the correct product location on the shelf using a flashing light, which improves product placement accuracy.

Aperion by Hussmann Brings Cutting Edge Hanshow

ESL Solutions to Riggins Whitewater Market in Idaho

Country of Origin: The country-of-origin feature allows associates to scan the ESL and input the product's origin. This information is displayed within thirty seconds, aiding produce managers in maintaining USDA compliance and keeping customers informed.

After two and a half years of utilizing this solution to manage 12,000 SKUs, the return on investment has been substantial. The time and labor savings have far exceeded expectations, making it a highly worthwhile investment.

"I was definitely one of the driving force to embrace the Electronic Shelf Label technology fully, it was almost immediate that everyone starts to understand the possibilities of ESLs."——John Llewelyn

"Aperion by Hussmann, Riggins Whitewater Market's ESL implementation and support partner, is the largest reseller of Hanshow products in North America. Their exceptional customer service and collaboration with Riggins Whitewater Market and Hanshow to develop templates, expand their ESL use cases, and manage ESL information have greatly streamlined the process and increased speed to ROI for Riggins."

Strategic Marketing Dept.

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汉Show

As our company expands its global footprint, we engage with more and more clients and colleagues from diverse cultural backgrounds. Whether in daily work or during business trips, each of us inevitably becomes an ambassador of cultural exchange. In this process, we are not only sharing our own culture but also absorbing the best elements of others. The frequency and depth of these exchanges allow us to navigate with ease in this era of cultural convergence.

Different cultural backgrounds shape distinct ways of thinking, behavioral habits and values. As globalization continues to unfold, when Easterners meet Westerners in the workplace—whether during negotiations or in management—if there is insufficient understanding of the other's culture, communication costs may rise, even leading to misunderstandings.

My first encounter with the challenges of cross-cultural communication came during group discussions in my postgraduate studies. Most of my classmates were from EU countries, while I was among the few Asians, and there were distinct cultural differences between us. Initially, I noticed that my European peers were accustomed to being direct, immediately pointing out flaws in others' arguments or research papers during discussions. In contrast, the Chinese culture I was familiar with favored a more subtle and indirect approach. At first, this directness made me feel uneasy, even a bit reserved. However, over time, I realized that their straightforwardness wasn't a personal attack but rather an efficient way to address problems. Once I understood this, I began adjusting my communication style—expressing myself more clearly and directly while still maintaining the respect for others' feelings inherent in my own culture. This adjustment not only enhanced my learning efficiency but also helped foster stronger relationships with my group members.

My overseas work experience has made me acutely aware of the presence and influence of cultural differences. The work culture in Europe significantly diverges from the work practices I'm accustomed to in Asia. Initially, this difference in work pace left me feeling uneasy, as I feared it would impact my productivity. However, as time passed, I came to realize that this contrast provided me with a clearer understanding of a results-oriented approach: the result is an essential benchmark for evaluating the value of work. Regardless of cultural background, the key lies in finding a work rhythm that ensures efficiency quality and timely delivery while maintaining both mental well-being and a sense of enjoyment in life.

Drawing Strength from

Cultural Differences

Sales Operations Department   Wang Runjie

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汉Show

High-Context vs. Low-Context Communication

Understanding the distinction between high-context and low-context cultures is critical. Asian cultures (such as China and Japan) are often considered high-context, where communication tends to be more subtle and indirect. For instance, the phrase "We can discuss this issue tomorrow" might subtly imply a postponement or avoidance of the matter, and the true meaning could be interpreted as, "Perhaps we will discuss this tomorrow, but it's not a certainty." This approach may reflect a cultural preference of Asians for avoiding direct rejection or immediate disagreement, leaving room for flexibility in decision-making. Consequently, there can be a disparity between what is said and what is intended. In contrast, low-context cultures, like those in many Western countries, prioritize directness and transparency in communication. When someone says, "We can discuss this issue tomorrow", it typically means that the discussion will indeed take place, and you can expect a follow-up meeting invitation specifying the time and location. In this cultural framework, clear and explicit communication is essential to avoid misunderstandings and ambiguity.

Different cultural mindsets give rise to varied expectations and operational styles in the workplace. These differences aren't a matter of superiority or inferiority, but simply reflect diverse values. As individuals, it is essential to remain adaptable, making timely adjustments and engaging in meaningful communication to demonstrate basic respect. When working with multinational teams, this flexibility can add a sense of enjoyment and collaboration to the professional experience.

After spending some time studying, living and working in the Netherlands, I noticed that Europeans tend to appreciate individuals who are extroverted, able to lead discussions with ease, and engage in light-hearted conversation in public settings. These traits are often seen as signs of prominence and leadership potential. In contrast, Asian cultures tend to value those who are calm, composed and diligent in their work. For instance, when delivering a speech, Europeans often excel at captivating the audience with personal stories and experiences, speaking confidently and at length. In comparison, Asians tend to focus on analyzing data and presenting facts, frequently aiming to be concise out of concern for taking up too much time, quickly passing the floor to the next speaker. European colleagues are more inclined towards swift actions and immediate decision-making, whereas Asian counterparts typically emphasize thorough discussion and preparation before making any moves.

The journey through different cultures is an endless learning experience. As we navigate cross-cultural communication, overseas work and the inevitable encounters with cultural differences, we challenge ourselves and broaden our horizons. This journey is not just an exchange of knowledge and experience, but also a profound opportunity for personal growth and the blending of diverse cultures. In today's globalized world, we are constantly learning how to collaborate with people from different cultural backgrounds while absorbing the essence of other cultures, enriching our own world views. As our cross-cultural experiences accumulate, the impact of cultural shock diminishes, enabling us to adapt and integrate more comfortably into diverse work environments. Ultimately, this growth will help us achieve greater success in our careers.

In the midst of busy work, time has quietly slipped into the second half of the year, fleeting and elusive like fine sand flowing through my fingers. Looking back over the past six months, although my packed schedule has not allowed me to savor each moment of this journey, every effort and every step taken has been etched in my heart. Time flies, and I have unknowingly traversed more than half a year's journey. To be frank, I have been full with passion in work during this period, in the company of challenges coming one after another and pushing me to continually move forward.

By fulfilling daily tasks and advancing projects, I have gained more experience and confidence. Each project I participated in has added to my broader perspective and deeper insights into intricacies and complexities of work. As I addressed emerging challenges, I learned how to make efficient delivery under current conditions, enhance my problem-solving skills and hone a stronger sense of execution and responsibility in my daily tasks. Whether in optimizing business processes or in coordinating and communicating with colleagues and frontline staff, I recognized the importance of every link in the chain.

This year, I was fortunate enough to be given the chance to work in Germany. This trip not only allowed me to participate in more projects, but also enabled me to explore surprises through cross-cultural exchanges. In Germany, work is done in a way largely different from those in my previous experience. Projects are subject to more rigorous and meticulous management, with clear-cut processes and standards for every step. The great emphasis they placed on detail and the strict requirements they imposed for work quality compellingly conveyed to me the importance of focus and precision during collaboration.

Working alongside the German colleagues has been incredibly beneficial to me. Their sound time management and efficient work impressed me. In such a highly efficient work mode, I learned how to handle my tasks with greater accuracy and no time unnecessarily wasted. At each stage of a project, clear goals and checkpoints ensured the smooth overall progress. Immersed in such atmosphere, I grew to have greater sensitivity to detail and prioritize tasks effectively to maximize output within limited time.

In dealing with projects, the meticulous attitude of my German colleagues also inspired me greatly. Aside from special attention to the progress and outcomes of work, they also invested time in refining details to ensure that every aspect is impeccable. Their fulfilling tasks while pursuing quality improvement in project management encouraged me to think more deeply about each task rather than simply execute it.

Additionally, the emphasis on employee autonomy in the German work system also drew my attention. In their work environment, there is a tendency to allow individuals to take responsibility for their own tasks. This approach enhances everyone's sense of responsibility on the one hand, and significantly boosts overall efficiency on the other. In this atmosphere, I learned to complete my work more autonomously, with greater importance placed on the quality of my output.

This trip to Germany not only improved my work efficiency but also deepened my understanding of different cultural approaches to work. Through interactions with my German colleagues, I became more aware of the importance of communication, which is of great help to me in my future participation in global projects. I believe that the experiences and insights gained from this business trip are valuable assets to me for my future development.

回想刚上班时，网上的资料也不多，遇到了问题更多的时候会去翻书本，有时甚至会翻了好几本书，才能了解、解决一个问题的情况。有了GPT以后，我可以快速得到想要的答案，并且还可以通过它的指引，精确地从书或者网站了解到问题的根源和其中的原理，大大地提高了学习和解决问题的效率。

AI的快速融入，也会带来一些问题和思考，要把AI当成有效的工具，而不是完全依赖AI，最强的计算单元还是人脑。将来的生活我们必然会和AI共存，让工作生活更便利，不要抗拒AI，不要过分依赖AI，才是和AI最好的相处之道。

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It was an early autumn evening, and the air was filled with the aroma of grilled meat and beer. I found myself sitting with a few German friends at a historic restaurant, enjoying a long-overdue gathering. The table was brimming with traditional German dishes, especially a golden roast pork knuckle, paired perfectly with a few pints of fresh local beer. The atmosphere was nothing short of lively. After the holiday break, it had been a while since we last met, and soon enough, we were clinking glasses and diving into animated conversation.

Having lived in Germany for seven years, I had grown accustomed to the local language and food culture, even managing to keep pace with their often dry sense of humor. But every now and then, those subtle differences between language and culture sneak up on you, injecting a bit of unexpected humor into life.

This time, it came when my friend Demir, sitting beside me, raised his beer for a sip. Just as he was about to take a drink, he paused, staring at the amber liquid in his glass, and let out a soft sigh. Shaking his head, he muttered with a hint of frustration: "Ach, das erinnert mich an die Arbeit… Das ist nicht mein Bier!" (Ah, this reminds me of work… This is not my beer!)

I blinked, momentarily confused, and glanced at the beer in front of him. I thought, wasn't that the beer he ordered? Why would he say it's not his? Could it be he grabbed the wrong glass? Carefully, I slid my beer glass towards him and asked, "Did you take the wrong one? Maybe this is the beer you ordered?"

As soon as I said that, the table fell into a brief silence before erupting into laughter. Demir was laughing so hard he had to wave his hands and gasp for breath, "No, no, no, that's not what I meant! 'Das ist nicht mein Bier' is a German slang—it means, 'That's none of my business!' I was just venting about work, not the beer!"

It finally dawned on me, and my face flushed with embarrassment. He was using slang to express his frustration with work, but I had completely misunderstood, thinking he was upset about the beer. The minor misunderstanding left me feeling a little sheepish, but seeing everyone's amused faces, I couldn't help but laugh along with them.

At that moment, I was once again reminded that language isn't just a collection of words—it carries the unique culture and humor of a people. Even after living abroad for years, there are still nuances that take time to fully grasp. And it's these little misunderstandings that add a delightful touch to the experience of living in a foreign culture. There's still so much about the German language for me to discover and learn.

The Beer Misunderstanding: The 

Cultural Humor Behind Slang

Overseas Sales Division   Xue Beichen 

My Work Experience 

during a Business Trip in Germany

System Platform Dept.   Wu Boyuan

Cultural Tips

Travel Guidelines for Different Destinations:

Please refer to WeCom - WeDrive - Help Center - HR Assistance Center

Direct Expression: Australians are known for their candid communication style. When engaging with them, aim to express your thoughts and opinions clearly to avoid any potential misunderstandings.

Respect for Personal Space: Personal space is highly valued in Australia. During conversations or physical interactions, ensure you maintain a respectful distance, as overly intimate contact may come across as rude or intrusive.。

Punctuality: Time is of the essence in Australia. It's essential to confirm appointments and arrive on time for both social gatherings and business meetings. Arriving late can be seen as a sign of disrespect.

Hospitality Etiquette: If you're invited to an Australian's home, it's customary to bring a thoughtful gift, such as a bottle of red wine or a bouquet of flowers, as a sign of appreciation. During your visit, be mindful of the host's lifestyle and privacy.

Traffic Rules: In Australia, vehicles travel on the left side of the road, which differs from our country, necessitating heightened awareness. Traffic rules are rigorously enforced; violations such as running red lights or exceeding speed limits can lead to substantial fines. Always comply with local traffic regulations to ensure your safety and that of others. Remember, pedestrians have the absolute right of way, and vehicles must yield accordingly.

Modes of Transport: While traditional modes of transport include trains and buses, service can be sparse during off-peak hours, resulting in longer wait times. Payment for public transport is typically made using an Opal card, a card used on public transport in NSW which can be purchased at newsstands or train stations.

Online Ride-Hailing: Online ride-hailing services like Uber are widely available, with DiDi as an alternative, both supporting ride-hailing and payments on APP. Taxi services such as 13 Cabs provide the convenience of hailing a ride or scheduling pickups in advance, with fares payable using Visa or MasterCard.

UNITED STATES

Respond Actively and Communicate Directly: Promptly respond to questions and discussions to convey your interest and involvement. Americans generally appreciate straightforwardness and clarity in communication, so avoid vagueness or beating around the bush.

Respect Personal Space: Personal space is highly valued in American culture; maintain an appropriate physical distance and avoid overly intimate contact.

Conversation Topics: Small talk often begins with brief greetings like "Hello" or "How have you been?" Americans enjoy discussing personal interests, family and travel experiences, and engaging in these topics can help foster connections. However, they are also quite protective of their privacy, so refrain from probing into personal matters such as income, marital status or age. In business occasions, it's advisable to steer clear of  sensitive subjects like politics and religion.

Punctuality: Punctuality is of utmost importance to Americans, so be sure to arrive punctually for meetings and appointments. If you anticipate being late, it's polite to inform the other party ahead of time.

Currency and Payments: The US dollar is the official currency of the USA. When shopping or dining, you can make payments using credit cards, debit cards or cash. Many establishments also accept mobile payment options like Apple Pay and Google Pay. It's wise to familiarize yourself with the preferred payment methods in advance.

Tipping: In restaurants, taxis and hotels, it's customary to leave a gratuity of 15%-20%. Always check your bill to confirm whether a service charge has already been included.

USA

Respect for Personal Space: The French place a high value on personal space; maintain an appropriate physical distance and avoid overly intimate contact, particularly during initial encounters. Conversations typically revolve around topics like art, culture, cuisine and travel experiences. It's wise to avoid sensitive topics such as politics and religion, as well as overly personal inquiries regarding income or marital status.

Punctuality: Time is regarded with great importance in France, so be sure to arrive punctually for meetings and appointments. Arriving late can be seen as a sign of disrespect.

Dining Culture: France is celebrated for its exquisite cuisine. When dining at a restaurant, observe proper table manners, including the correct use of utensils and wine  tasting etiquette. Moreover, the French enjoy engaging in conversation during meals, savoring the entire dining experience.

Payment Methods: The official currency in France is the euro. Be aware that local shops and ATMs generally do not accept magnetic stripe cards or large cash denominations (100 euros and above), so it's advisable to carry smaller euro notes before your visit.

Tipping: In France, it is customary to leave a tip at restaurants, taxis and similar establishments, typically amounting to 10% to 15% of the total bill. Always check your bill to confirm whether a service charge has already been included to avoid any double tipping.

Language: French is the official language of France. While English is commonly spoken in many urban and tourist areas, learning a few basic French phrases and vocabulary will help you better connect with the local culture.

France

FRANCE

Australia

Australia

Germany

Germany

Attire: Germans prioritize appropriate dressing, especially in business occasions. It's essential to dresses yourself properly and neatly to project a professional image. Attention to detail and quality is crucial, so men should consider suits and shirts, while women might opt for formal attire such as suits or dresses.

Handshake Etiquette: Handshakes are taken seriously in Germany. When greeting someone, maintain direct eye contact and offer a firm handshake that lasts slightly longer, with a more pronounced shake. This demonstrates the German values of enthusiasm and respect.

Weekend Rest: Saturdays and Sundays are widely recognized as days of rest in Germany. Many shops, supermarkets and restaurants are closed on Sundays, so it's vital to factor this into your plans for shopping or dining.

Transportation: Despite the prevalent stereotype of German punctuality, the reality is that the on-time performance of trains in Germany leaves much to be desired. According to updated statistics, as of July 2024, approximately 89.4% of trains operated by Deutsche Bahn experienced delays averaging 5:59 minutes. Neither the subway nor the trains feature security checks or ticket barriers; however, random inspections by ticket agents may occur onboard. If you buy a paper ticket, ensure you validate it promptly at a ticket machine, as neglecting to do so—even with a valid ticket—can lead to substantial fines for fare evasion.

Cash-Centric Economy: Germany is renowned for its cash-centric economy, with many local vendors, restaurants and taxis accepting only cash payments. Therefore, it's prudent to carry an adequate supply of cash. The official currency is the euro, and travelers should avoid bringing more than €10,000 in cash when entering the country. When taking a taxi or dining out, it's wise to inquire in advance about the acceptance of card payments to avoid potential inconveniences. In Germany and much of Europe, only chip-enabled credit cards are widely accepted, so it's advisable to ensure you have a chip card on hand. Additionally, consider setting spending limits and implementing other security measures to mitigate the risk of credit card fraud.

Germany's emergency contact number for police is the same as in China: 110. For ambulance and fire services, please dial 112.

United Kingdom

United Kingdom

Punctuality: The British hold punctuality in high regard, particularly in formal settings or scheduled appointments. It's advisable to arrive a few minutes early for meetings or social events, as tardiness is often seen as impolite.

Politeness: Known for their courteous nature, the British frequently use polite expressions such as "please," "thank you" and "sorry" in everyday interactions. Even in crowded public transport, it's common to hear "sorry" if one inadvertently bumps into another person.

Weather Conversations: Discussing the weather is popular among the British, especially during first meetings. Given the country's unpredictable climate, it serves as an effortless icebreaker in social contexts.

Respect for Privacy: The British typically value personal privacy, so it's wise to steer clear of sensitive topics such as income, age, politics or religion unless conversing with someone very familiar. Cultural sensitivity: As a multicultural society, the UK emphasizes the importance of respecting individuals from diverse backgrounds. It's essential to avoid making insensitive comments about others' ethnicity, religion or cultural context.

Queue Culture: The British have a strong reverence for queuing, whether in shops, at train stations or bus stops. Jumping a queue is deemed very impolite.

Tea Tradition: Enjoying tea is an esteemed custom in the UK, with afternoon tea (typically served between 3:00 p.m. and 5:00 p.m.) being a beloved ritual. Inviting friends or colleagues for tea also serves as a cherished social practice.

Sense of Humor: British humor tends to be subtle and often laced with irony, characterized by self-deprecation to defuse awkward moments. If you find their jokes a bit perplexing initially, don't worry—over time, you'll likely become more attuned to their unique humorous style.

Pub Culture: Pubs are integral to British social life, where friends often get together for a drink after work. While they offer a relaxed atmosphere, it's important to maintain politeness by queuing for service and refraining from excessive drinking.

Driving etiquette: In the UK, vehicles travel on the left side of the road, necessitating extra caution when crossing streets. When boarding a bus, it's customary to signal for it to stop, and greeting the driver upon entry is regarded as a polite gesture.

Netherlands

Netherlands

Handshakes and Hugs: The Dutch commonly express warmth through handshakes or hugs, particularly during greetings and farewells. Embracing this social custom can help establish a more immediate rapport with locals.

Conversation Topics: When engaging in dialogue with the Dutch, it's advisable to avoid sensitive topics like politics and religion to prevent undesired disagreements or discomfort. They highly value personal space and privacy, so it's crucial to respect their boundaries and refrain from overly familiar behavior. Instead, opt for light-hearted topics such as travel, culture and hobbies.

While the Dutch may not exhibit overt enthusiasm, they are renowned for their candidness and dependability. In business dealings, authenticity and straightforwardness are essential.

Bicycle Lanes: The Netherlands is celebrated as a cycling haven, featuring an extensive network of bike lanes. When traveling around the area, consider biking or using public transportation. Always adhere to traffic rules and remain vigilant of pedestrians and fellow cyclists to ensure everyone's safety.

Currency and Payments: The official currency in the Netherlands is the euro. It's important to note that many local supermarkets generally do not accept foreign credit cards, so it's wise to prepare some cash in euros before your visit (be aware that 100-euro bills may be rejected, so carrying smaller denominations is advisable) or enable Apple Pay, as most local merchants accept it.

Weather Variability: The Dutch climate is quite changeable, marked by strong winds and frequent rainfall. A windproof and waterproof jacket is highly recommended. Summer temperatures typically range from 15°C to 30°C, while winter temperatures generally fall between 0°C and 10°C, with occasional dips below freezing. From October to April, it's essential to put on down jackets and outdoor jackets; December and January are particularly frigid, with lows around -1°C or -2°C. As temperatures begin to warm in May, expect summer months from June to August to peak at approximately 32°C.

While English is widely spoken throughout the Netherlands, having Google Translate downloaded can be beneficial for everyday interactions, especially in settings like supermarkets.

For groceries, Albert Heijn and Jumbo supermarkets are the go-to choices. For daily necessities and common medications, Etos and Kruidvat are reliable options. If you're looking for food delivery, platforms such as Uber Eats and Thuisbezorgd are at your service, while for online shopping, Amazon and Bolt.com are excellent resources.

Japan

Japan

Modes of Transport: Japan is renowned for its highly developed public transportation system, which can be more intricate compared to that of our country. The subway is operated by various companies, and even if station names are identical, the entrances may differ. Therefore, it's crucial to pay close attention to the signage within the subway. For long-distance journeys across Japan, the Shinkansen (bullet train) is a superb choice. Tickets can be conveniently purchased at self-service machines in stations, and Shinkansen tickets are also available online for added ease. Taxis in Japan are notably pricey, so it's generally advisable to opt for public transport unless necessary.

Public Transport Etiquette: When using public transport, it's best to keep conversations at a low volume. Set your phone to silent mode and avoid taking calls while on the train. Moreover, priority seating should be offered to the elderly, pregnant women, and those traveling with young children.

Table Etiquette: Japan's culinary culture is both rich and diverse. When dining, it's important to observe the following customs:

Using Chopsticks: Refrain from inserting chopsticks vertically into rice, as this is perceived as a ritualistic gesture for honoring the deceased.

Drinking Soup: It is customary to lift the bowl to your mouth and sip directly from it, which is considered a polite practice.

Settling the Bill: In Japan, payment can be made in two ways: either by requesting the waiter to settle the bill at your table or by taking the receipt to the front counter. If paying at your seat, the waiter will take your credit card to process the transaction and return it afterward. For cash payments, simply place the money in the tray provided by the waiter and wait for him/her to collect it and offer change.

At the conclusion of a business trip, it is customary for Japanese travelers to bring back local specialties or thoughtful gifts for colleagues and family members, such as elegantly packaged sweets or unique regional souvenirs. Japan boasts a thriving market for specialty gifts, so taking the time to explore these shops and select exquisite items to share with your family members and colleagues is sure to bring them joy.

Liang Min: When faced with decisions, we always begin by considering the customer's perspective and how they might interpret our actions. For example, in discussions with the AI team about algorithmic challenges, it's easy to adopt a purely technical mindset, proposing solutions based on the feasibility of implementation. However, customers using the product are not concerned with the development team's struggles; their focus is solely on their experience. Therefore, during the development process, it is important to adopt the customers' viewpoint, contemplating their experiences with the product before deciding on our approach. Often, the success of an initiative isn't just about its difficulty but is shaped by the perspective from which we approach it. While the concept of "customer" may seem abstract, maintaining this perspective is vital, as different perspectives yield unique insights.

Q: What challenges do you think the company are currently facing? How can we address these challenges?

Liang Min: The company is undoubtedly confronted with a multitude of challenges. Firstly, if we seek a relaxed work environment, we risk falling into mediocrity, which is detrimental to sustaining long-term competitiveness. To secure a position among the top three, we must embrace and confront intense market competition, continuously enhancing our strength to win clients, refine our products and services, and fortify our connections and relationships with customers. This situation is particularly evident in our dealings with major clients in Europe; we often discover that their needs are diverse. Even when we present the most favorable conditions, they may not choose us, as the decision often depends on the strength of our relationship with them. While Hanshow enjoys the recognition of most clients, there are still many areas where we must exert effort. We need to actively reach out and explore new markets, and I hope you all can play a pivotal role in forging new ventures.

Liang Min: You all come from esteemed universities, giving you an exceptional starting point, but your growth will ultimately depend on your future development. The challenges ahead are equally daunting. When working abroad, you may encounter limited technical support, so it's vital to ensure your technical skills are solid during your training. Additionally, strong communication, coordination and client engagement abilities are essential, and you should actively work on enhancing these competencies.

The management trainee program holds immense significance for the company. Hanshow is where you start your careers, and it's crucial to understand the essence of our organization, which can only be fully appreciated at the headquarters. We see you as a bridge connecting our headquarters to the global stage, and we hope you can be the seed that, infused with the spirit of our headquarters, take root and thrive around the world. Once you take root, your close-knit connections will weave a global network that enhances our reach and influence.

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CTO Liang Min: Championing

Excellence Through Technology

Dialogue with the Path of Excellence Project Team

"I wholeheartedly hope that each management trainee not only thrives on this journey but also embodies the essence of our headquarters as they take root around the globe."— Liang Min

Liang Min, a seasoned technical expert with extensive experience in the wireless communications sector, offers a compelling portrait of the professional landscape through her impressive career trajectory and insightful perspectives. Graduated from Beijing University of Posts and Telecommunications with a master's degree, Ms. Liang immediately dedicated herself to research and development, amassing a wealth of experience at several prestigious companies. Before joining Hanshow, she honed her skills in algorithm and protocol design at Beijing Xinwei Telecom Technology Group Co., Ltd., which is recognized as the birthplace of 3G technology, and held pivotal roles for a decade at a leading chip manufacturer. These experiences provided a robust foundation for her subsequent career advancements. Currently, she is a member of the BLE Association and serves as the chair of its ESL Branch. Each step of this technical elite's career has been marked by both challenges and opportunities.

Liang Min: I joined Hanshow in 2017, a period when we were actively pursuing expansion into international markets and had just signed a ten-year contract with Auchan in France. In my initial days, I participated in daily meetings with our front-line workers in Europe, facing a range of technical challenges, including issues related to wireless interference and multi-base station networking. At that time, we were working with 3G communication protocols, which have since undergone continuous updates and iterations. Shortly after I came on board, I began contemplating the development of the HiLPC, dedicating significant time to its conceptualization and ultimately focusing on its research and development in 2020.

Liang Min: I firmly believe that there's no technical challenge that can't be overcome. When technical issues arise, you should delve deeply into them to find solutions. Often, the most significant obstacle in a competitive environment is not the technical hurdle itself but rather the decision-making involved in selecting the right direction for product development. This process often entails difficult trade-offs that are difficult to label as right or wrong. However, competition can be beneficial, as it drives us to learn from others.

Liang Min: I've recognized the critical role of teamwork for quite some time. Regardless of an individual's expertise, developing a communication system is never a personal effort; but invariably a collaborative effort. Coordinating the team to successfully develop the system is not only an art of management but also a reflection of one's expertise in systems engineering. This managerial skill must be cultivated through practice, which can often be a challenging journey. It teaches you how to guide a team toward success, all while navigating a myriad of choices and dilemmas. When team members are entrenched in their own perspectives, it can easily lead to stagnation. In such instances, a unifying core and a strong guiding force within the team become essential for fostering collaboration.

Growth Testimony:

Teamwork and Customer Centricity

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Dialogue with the Path of Excellence Project Team

During the project lifecycle, we encounter challenges from various clients or competing vendors. In these situations, the sales and pre-sales teams collaborate closely to engage in in-depth discussions with clients, gaining deeper insights into their needs and providing tailored solutions. At the same time, we actively gather intelligence on our competitors to formulate more effective strategies. This entire process is designed to showcase Hanshow's strengths, demonstrating our capacity to address client pain points and our unwavering commitment to delivering exceptional.

In this process, effective communication with clients to gather precise information is paramount. This process is infused with challenges and variables, where misunderstandings or inaccuracies in information can easily cause projects to stray from their intended trajectory. Therefore, we must meticulously manage our workflow, ensuring that every internal meeting and information exchange among team members is both efficient and accurate.

Moreover, close collaboration among team members is essential for success. Looking back at the significant projects won in the German region, our collective efforts were crucial; each person brought their unique perspective, contributing diverse insights to the projects. We then made collaborative decisions to maximize our chances of success.

We also emphasize the importance of task decomposition and detail management. Each team member is clear about their responsibilities and endeavor to complete their tasks. Additionally, we prioritize information integration and sharing to collectively drive towards project objectives. For instance, we need to clarify software requirements with clients, including custom features, hardware specifications, technologies employed, the procedures of inventory, shipping and delivery, and the vendors and delivery time of accessories. These elements are detailed as actionable items, assigned to specific individuals within the team, along with clear deadlines. To ensure the accuracy and consistency of information, we use a centralized system for synchronizing updates and managing progress. This allows team members to access the latest project information from a single source, align on common goals, and collaborate effectively.

Luo Yunzhao: In Germany, we undoubtedly face many formidable competitors, including those who introduced ESLs early and have 20+ years of presence in the German market and those who boast strong R&D capabilities and rapid product iterations. Each project and client have unique priorities, but

In recent years, Hanshow has witnessed remarkable growth in its European operations, a success that owes much to the dedication and relentless efforts of every employee. Luo Yunzhao and Liu Xiaoxia, key members of Hanshow's German team, share their experiences and insights that illustrate the company's evolution. Reflecting on their early days, they recall how the team began with just four members and has now expanded to nearly fifty; from a small shared office of 8 or 9 square meters to spacious independent workspaces and from serving a single client to developing a diverse and robust client base. Each milestone along this journey has been built on the collective sweat and ingenuity of the team members, and the core cohesion fostered throughout this process has infused every member with determination and passion.

Luo Yunzhao: I remember when I joined, the conditions were quite challenging. As I look back, I've gained invaluable insights from this journey. I'm excited to grow alongside my colleagues and feel honored to introduce our products, along with our corporate culture and values, to leading retailers across Europe. Two key points stand out from my time here: first, the core cohesion of our team is exceptionally strong; second, our leaders stand shoulder to shoulder with us, facing challenges together. For example, during the installation of a key account's first POC, Mr. Li personally stayed on-site to oversee the installation of the ESLs. The client recognized Hanshow as a company that truly delivers, which earned us their admiration and trust.

Liu Xiaoxia: I vividly recall the winter of 2020 when we were working on a frequency modulation project. At that time, our team consisted of just a dozen members, and everyone went on-site to prepare for the installation. We were divided into three groups, providing mutual support and collaborating effectively. The core cohesion

of our team has endured to this day; irrespective of hierarchical differences or departmental boundaries, everyone is united in pursuing the same goals: completing projects, delivering exceptional service to our clients, securing contracts, and driving sales.

Luo Yunzhao: Clients generally adhere to a standard procedure, beginning with the release of a request for proposal (RFP). We respond to the RFP, and if the bidding process proceeds smoothly, we often earn an opportunity for a proof of concept (POC) to showcase our solution. Ultimately, the client makes a decision based on our performance.

Throughout the bidding process, we decompose tasks into several key areas, including legal, finance, operations, pre-sales, technical and post-sales services, assigning them to the relevant team members. We then develop a detailed bidding plan that clearly defines critical deadlines and track project progress to ensure that each team member provides feedback on specific topics within the stipulated time frame. Finally, we compile the proposal content and conduct an internal review.

but we possess several notable advantages. First and foremost, our supply chain system is exceptionally robust; as a Chinese company, we inherently benefit from this aspect. Additionally, we have a well-developed after-sales service system. Our solutions, particularly the 5G Protocol, offer significant advantages in terms of both update speed and offline capabilities. We have substantial confidence in our hardware and R&D capabilities. For instance, in one project, a client had specific requirements, and while one competitor estimated a 6-month development timeline, we delivered in just 2 weeks—this illustrates a considerable difference. Moreover, after a price adjustment incident arose with another competitor, the client requested a backup plan, which, to our knowledge, has yet to be implemented. In contrast, we presented our scheduled price adjustment solution to that same client last September, which based on the features of the 5G Protocol; they ultimately chose us. These examples clearly highlight our competitive advantages.

Liu Xiaoxia: Service is undoubtedly a vital component of our competitive edge. We have consistently embraced a customer-centric culture, placing this principle at the forefront of our after-sales service and throughout the project implementation process. For clients, store-related issues often involve core elements like pricing, which makes our prompt responses, effective communication and timely resolutions critical.

Internally, we are streamlining the management and tracking of our task system to ensure clear task assignments and timely progress updates. Externally, we are undertaking similar systematic improvements, such as the forthcoming RMA operation page for after-sales service. We are dedicated to creating a compact and user-friendly interface that enables store personnel to complete tasks efficiently.

In terms of demand discovery, we maintain regular communication with clients to gain deeper insights into the challenges and pain points they currently face. Whether for headquarters or individual stores, this allows us to provide more targeted solutions. For example, the offline functionality we developed in response to client needs not only met their expectations but also became a distinct competitive advantage for us. Additionally, our team conducts store visits to observe the practical application of ESLs, while engaging clients to understand their evolving needs and potential opportunities, enabling us to continuously optimize our products and services.

Luo Yunzhao: Absolutely, extracting value from existing customers is quite important. As members of the pre-sales or project teams, we are committed to continually refining our solutions. Even as projects transition into the after-sales phase, the pre-sales team remains engaged with clients to cultivate strong relationships. This approach not only helps us unlock the full potential of our current clients but also enables us to enhance our offerings based on their insights. Through ongoing dialogue, clients are more inclined to share vital information, such as operational pain points or competitors' missteps, which provides us with invaluable opportunities for internal evaluation and optimization. We develop targeted solutions from this feedback and implement them efficiently to help clients resolve their challenges. Moreover, we translate successful experiences into standard solutions for future projects, further solidifying our competitive.

Luo Yunzhao: For pre-sales, I believe we need to focus on several key competencies. First, an outgoing personality is essential to facilitate effective communication with clients. Second, strong presentation skills are crucial for clearly conveying our solutions and persuading clients of their value. Additionally, a solid foundation in technical knowledge is necessary, including our communication protocols, SaaS services and development capabilities (such as PDA integration and MySQL). It's equally important to possess a grasp of sales fundamentals, including customer relationship management, contract negotiation and market analysis. Finally, a meticulous and disciplined work ethic is vital, as the margin for error in pre-sales is minimal. A seemingly trivial mistake, such as a typographical error, could jeopardize our standing, so every document and statement must be 100% accurate before dissemination, particularly when dealing with meticulous German firms.

Liu Xiaoxia: Regarding after-sales, I believe the requirements are akin to those in pre-sales, yet there are distinct requirements to consider. Firstly, a robust technical background and expertise are essential for effectively addressing everyday challenges. Moreover, patience and meticulousness are equally vital, as clients may know little about our software or technical framework, requiring us to communicate clearly and resolve issues thoughtfully. Additionally, adaptability or flexibility is crucial, as clients may need to reassess or adjust plans due to high-level decisions or changes in their systems. In such instances, we must be agile and capable of swiftly formulating a new plan to meet their evolving needs. Lastly, proficiency in language communication is essential; while we can prepare technical solutions, conversing in the client's native language often fosters a deeper connection to their requirements and cultural context.

Liu Xiaoxia: The prospects for AI products are undeniably expansive, with numerous retailers demonstrating a keen interest. However, several challenges persist in the promotion process. Firstly, there remains a disparity between our solutions and technical capabilities and the expectations of our clients, necessitating ongoing improvements and refinements. Additionally, the protection of personal privacy presents a significant obstacle in markets like Germany, where stringent regulations govern the use of in-store devices like cameras, amplifying client apprehensions. As to smart shopping carts, clients have high expectations for their integration with AI technology, yet our offerings may not fully meet their in-store aspirations, leading to a more cautious outlook. I am confident that these challenges will be addressed over time, but the pace of adoption may be slower than we expect.

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Luo Yunzhao: Indeed, the promotion of AI products continues to face considerable hurdles, but the convenience and value they offer are unmistakable. We have presented these products to clients, who expressed considerable interest. For them, the advantages of AI products clearly outweigh the associated costs, and the trend of development is evident. Like ESLs, which were initially viewed as costly but have now become standard practice in the industry, AI products will gradually become popular and revolutionize the retail landscape. Simultaneously, we must persistently strive to enhance our product performance and quality to align with client requirements and expectations. The German market exhibits significant interest in smart shopping carts; however, the infrastructure is somewhat underdeveloped, and the fact that most carts are stored outdoors poses challenges for their electronic components and anti-theft measures. As a result, clients may see the investment as disproportionate compared to the more immediate returns offered by solutions like ESLs. Nevertheless, several key clients remain highly intrigued by smart shopping carts, so we need to tailor solutions that not only meet technical demands but also resonate with local culture and usage scenarios for German customers.

Liu Xiaoxia: I believe our foremost priority should be to cherish and maintain our existing client relationships. This involves consistently delivering and enhancing our high-quality services while proactively addressing client needs. Meanwhile, we must seize opportunities to capture market share, competing with and surpassing our rivals.

Luo Yunzhao: We can think of each key account as a vital resource reservoir; the challenge lies in how to extract value from these reservoirs sustainably. First and foremost, regardless of our roles, we need to delve deeply into our clients' pain points and grasp the core challenges of their store operations before delivering tailored solutions. We can leverage our strengths in technology and service, demonstrating these advantages effectively to encourage clients to invest in our offerings.

Furthermore, we must not underestimate the importance of developing new products. Our smart shopping cart is a good example; it not only increases sales but also provides a comprehensive solution. When competitors attempt to lure our clients away, the breadth of our offerings instills greater trust and loyalty. We should also consider introducing new avenues within our existing client base, expanding the range of services we provide. For instance, incorporating photovoltaic products can enhance client loyalty while creating new revenue streams for us.

In addition, we should explore opportunities in new markets and industries. For example, the Eastern European market presents a largely untapped potential where we could establish a foothold and gain a competitive advantage. Furthermore, we can look into other retail sectors; while Germany is predominantly focused on food retail, there is substantial opportunity in industries like home household supplies, DIY and cosmeceuticals.

Every industry is competitive, and we do not aim to attract clients through price wars, as this strategy undermines both the healthy development of the sector and our long-term competitiveness. When choosing partners, clients typically weigh a variety of factors beyond price. Just as brand premium exists, consumers are often willing to pay a premium for certain brands because they believe those brands deliver superior quality, service or experience. Hence, our primary objective should be to cultivate trust and recognition from our clients through our expertise and exceptional service.

Liu Xiaoxia: Firstly, adopt a mindset of continuous learning. Both professional expertise and effective communication skills are crucial. Additionally, maintain a positive attitude and emotional stability at work. Emotional responses can sometimes detract from focusing on the task at hand, making it difficult to drive progress. If everyone fosters a constructive communication style, collaboration will become smoother and more efficient. Lastly, as leaders often remind us, "A wise man will not make himself into a mere machine fit only to one kind of work." Don't impose limitations on yourself; embrace diverse possibilities and grow alongside the company. Remember, 'Teamwork makes the dream work.'

Luo Yunzhao: Absolutely. We firmly believe that project success is rooted in collective efforts of the team. Each member is a multifaceted contributor; while everyone possesses unique strengths, together we create a more formidable unit. "Teamwork makes the dream work" is exemplified by your rotations as management trainees; each department you experience enriches your knowledge base. Some may excel in HiLPC, while others may specialize in positioning. However, when combined, you can confidently tackle any client inquiry, showcasing the professionalism of Hanshow and reinforcing our capabilities. I eagerly anticipate witnessing your future performance and growth.

WORK

When we reflect on our own mistakes, we find that "arrogance" is not only directed towards minor clients but can also appear in dealings with major clients. It can be either intentional or unintentional, and be with both seasoned employees and newcomers. In each case, carrying "arrogance" is likely to hamper our client interactions, relationship building and project progress, or even shut out opportunities for our communication with clients. So, what can we do to avoid this?

We may establish a system for responding to client emails/calls/messages. Upon receiving a client email, we should promptly acknowledge the receipt with a message like "We have received your request, and we will evaluate it...", and provide regular updates on the progress of the resolution, even if there is no progress to report. The approach of "I'll solve the problem first and then get back to the client" must be avoided, as it can lead to unpleasant experiences due to prolonged silence.

Implementing a system for routine contact with clients. When clients do not proactively provide feedback, we should reach out through regular meetings/emails/calls to know their potential issues. This proactive communication helps avoid the impression that "they only contact us when there is a problem".

We should employ tools like Teams or Excel to create task lists. This can help us keep all work under control and avoid omissions.

We should review every email to be sent to a client. Each regional office should develop guidelines for email etiquette based on local language and cultural characteristics, as well as specific client needs. If necessary, every email from newcomers should be reviewed by a mentor or supervisor. For emails to be sent in a foreign language, we may have them translated by a translation tool into English or into the language of corresponding clients, and then check for accuracy. We may use the Word spelling/grammar check against grammatical errors.

We need to provide comprehensive training for newcomers on workplace etiquette, sales skills, technical solutions, etc., enabling them to start with small projects and gradually move to medium and major projects. It must be ensured that from drafting client response emails/documents internally for supervisor review before sending to clients at the early stage to independently handling client communication, newcomers always have secured support from experienced staff. Mentorship must be implemented to help new colleagues gradually take on independent project interface roles and extend their participation from small to major projects, to pass on the company's experience, and to carry forward the corporate culture, so as to reduce or eliminate errors in projects.

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Arrogance Incurs Client

Loss to Major Companies(III)

Sales Operations Department   Zhang Mingjun

interaction with a client, we may ask more questions. We should avoid making assumptions about the client, and must not propose solutions based on presumed needs.

When a client raises an issue or request, we should carefully evaluate the client needs. It's important to determine if we have any existing solution to support this, or it can be addressed with other products / features / combinations, or customization is required. If we don't have a direct solution, we may attempt to analyze the client's original or underlying needs to explore whether the client's direct request accurately conveys its core concerns. We must avoid blunt responses like "everyone does it this way" when addressing client needs.

While we often present our company vision, mission and values during interactions with clients, we tend to overlook the most essential part of our values: "Customer-centered". The root of all arrogance is one's thinking about others' problems from their own perspective -- putting themselves, not the clients, at the center. As part of Hanshow, we need to consistently uphold our company's values and consider things from our clients' perspective.

Finally, I would like to recall what a client once said to me: "I hope Hanshow won't turn from our best supplier into a fat and lazy company like those big corporations we've already abandoned." Let us always approach clients with modesty, reflect on ourselves constantly, and remember that if we don't treat our clients well, our competitors will do it for us. The fact is, they are waiting to find and magnify every mistake we make, just as we once did to win clients over.

We should prepare materials to be sent to clients based on the standard PPT (as to color scheme / font / size / structure) and Word forms of the company. The sender of a document to a client must rigorously review the document, and apply the same standard to all materials for the same client. When documents require coding, consistent rules should be applied in the same region and for the same client; that aside, the rules must be straightforward and clear, so that the parties can easily access to their desired documents.

Each meeting with a client or clients should strictly follow established processes and standards. Before the meeting, we should make clear in advance the client-side proposals and attendees, as well as our responsible personnel, plans and meeting participants. Meeting materials, proposals and plans must be prepared/reviewed beforehand to avoid last-minute haphazard arrangements and ensure internal communication before engaging with clients. For significant proposals, we should ensure they can be escalated to the appropriate decision-making level for discussion, avoiding commitments that exceed authorized limits. When sending participants, we should strive for the maximum parity in terms of departments, roles, levels, and even age and experience. All meeting materials should be narrated in advance, and test all demo systems beforehand to minimize uncertainties during the demonstration, ensuring the efficiency and professionalism of the meeting.

We must be mindful of business etiquette, including dressing, dining, and meetings (both in-person and virtual); particularly in video meetings which may have entry of new members at any time, we must remain cautious. Dressing according to the client's level of formality is recommended. In case of uncertainty, it's better to err on the side of formality rather than dress casually. We should manage facial expressions, body language and other non-verbal cues effectively. We can observe our appearance in a mirror or through the camera to avoid inappropriate manners.

Before engaging with new clients, we must conduct preliminary research through online channels and, when possible, visit their stores as a customer to form a picture of them and analyze their existing problems. In the first

Asia-Pacific Sales Division   Lu Mingchao

Client Reception is Also Productivity

This year, we successfully invited, organized, and received several leading domestic clients from various industries to visit our Enshi factory or our Jiaxing headquarters. Direct visits to our factory allow clients to gain an insight into the overall landscape of the industry, know more about Hanshow, and recognize the clear distinction between the company and its competitors. At the same time, client visits are an important aspect of business relationships. We can establish and maintain strong commercial relationships with clients through such business activities, enhancing mutual trust and cooperation. Reception of visiting clients is a process where the clients can experience Hanshow's professionalism in various aspects and feel respected and valued. This may increase the client's satisfaction and loyalty towards Hanshow, laying a solid foundation for future business cooperation and development.

Huawei attaches great importance to business reception and takes it as one of its five key marketing strategies. Well-executed client reception reveals the company's soft power. Poorly arranged company tours, lacking in thoroughness and attention to detail, not only detract from the company's strength but may also damage client relationships. Here are some insights on client reception:

I.Awareness. Inviting clients for a factory inspection is a highly valuable marketing activity. We should treat client reception as a key marketing strategy and give it the attention it deserves. A single client reception can influence the client's perception of the company's brand and overall strength, and further affect future cooperation.

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II.Attention to detail. Every step and detail must be handled meticulously. For sales personnel, it's never too much to emphasize detail, and striving for supreme excellence in work is essential. For example, we must get to know the numbers of men and women in the visiting group for accommodation arrangements, the meal standards of different companies during their visit to a supplier, whether there is any member in the visiting group having any particular religious belief, and all other relevant considerations that need to be identified and addressed in advance.

III.Thorough communication. Reception doesn't start when a client arrives but begins with how a sales representative invites the client. Sufficient communication is needed both externally and internally. Externally, we need to communicate clearly with the client regarding the number of attendees, their genders, positions, ages, travel arrangements, and specific requests. Internally, coordination across relevant departments is crucial.

IV.A temporary project team must be formed and a detailed reception plan should be developed and shared to the external client and project team. The temporary team comprising relevant internal employees and led by the sales personnel will organize a kickoff meeting and prepare a schedule with specific tasks, timelines, and responsibilities provided. After the itinerary is set, the team should walk through the entire route several times to ensure generally appropriate timing and proper scenario settings. Good reception requires careful design from a client-centric rather than company-centric perspective. It's not about giving clients what we have but about setting objectives for the reception and how to achieve the objectives based on an understanding of the client's type and the stage of the business relationship.

V.Creating warm moments. The module factory is a unique setting that not every digital price tag manufacturer has. Before entering the workshop, everyone needs to change into standard work attire. Pictures will be taken during the visit, and then given as gifts to the clients.

Taking this opportunity, I would also like to extend special thanks to the temporary reception team consisting of our colleagues in Jiaxing. Every time a client visits, you are always ready to fully support, assisting in transportation, dining arrangements, tour explanations, and checking and rehearsing every environment to ensure the success of each visit.

In the fiercely competitive market, business reception is a powerful tool. When clients step into our company, excellent reception services can leave a lasting first impression, helping to establish strong connections. At Huawei, there is a dedicated department responsible for business reception, and client tours are treated by the company as its products. There's a famous saying within Huawei: "Client reception is also productivity." The words, forged from Huawei's experience through tough times, tell that we should learn from them.

I'm someone who cannot stay idle for long. Whenever I'm free, the thought of doing something will emerge in my head. Looking back, I realize that what I do most is exercise. From lifting weights in the gym to running, and even dancing I started recently, exercise has formed a significant part of my life. It helps me stay physically fit, and more provides me with a sense of balance and satisfaction amidst my busy life.

Science shows that exercise triggers the release of a "happiness hormone": endorphins. After moderate exercise, the brain releases endorphins, which make one feel joyful and content. I agree with science. According to personal experience, my stress and fatigue from work always disappear after I run a few kilometers or finish a set of intense training. After exercising, not only does my body feel lighter, but my mind also feels refreshed. It gives me more energy and a better mood to handle other tasks in my work and life, making my day more fulfilling.

Moreover, exercise, as an interest, adds color to my life. For example, I recently started learning to dance, a brand-new experience for someone as uncoordinated as me. As my body moves to the rhythm of music, I find myself completely immersed. Dancing makes exercise less a "task" to relieve stress and more a spice of life. When dancing, I can feel a sense of happiness inside me to every beat of music. The interest-driven exercise has become a balancing point in my fast-paced life, forming the moment I look forward to most each day.

look better. The confidence shines in my personal life and also keeps me more composed when facing challenges at work.

Exercise has also helped me improve my work efficiency. There was a time when I was trying to figure out how to balance work and life better. For that purpose, I set up a morning running plan, waking up an hour earlier each day to run outdoors. It turns out that after running, I no longer feel drowsy at work, my mind becomes much sharper, and my work performance significantly improves. That energized feeling gives my day a strong start. The only downside to this plan is that it's easy to fail to get up early!

Exercise also taught me self-discipline and how to become a "time management master". Scheduling time for exercise requires me to balance work, rest , and workouts in an organized way. No matter how busy I am, I always spare time for some exercise, even if it's just half an hour. This habit of scheduling time has helped me manage my time and priorities better in my work. As a result, I've gradually shifted from someone who liked staying up late and procrastinating to an early riser with a regular life rhythm.

Aside from enhancing personal performance, exercise strengthens the team cohesion among my colleagues.

After work on Fridays, I always play badminton with my colleagues, ending a busy week with laughter and physical activity. It's a moment of relaxation, and an opportunity to enhance mutual understanding and trust. In the light-hearted atmosphere of exercise, we grow closer, and communication during work becomes smoother.

Through sports interactions, our cooperation on the court translates into improvement in our teamwork, while unconsciously strengthening the sense of trust and belonging within the team. The chemistry built on the court also carries over into the workplace. Whether it's cross-departmental collaboration or project advancement, we are more united. Exercise gives us stronger team cohesion and better cooperation when facing work pressures and challenges.

In conclusion, for me, exercise has brought physical changes, mental uplift, and positive influences on my work. More importantly, it has helped me find a balance and joy in life. Of course, the benefits of exercise go far beyond these, and these are just some of my personal experiences.

Everyone may have different experiences and gains from exercise, and perhaps you'll find it brings even more unexpected changes. Whether it is stress relieving, physical enhancement, or focus and team cohesion boosting, exercise always provides us with a positive force. I hope you can also find the joy and fulfillment that exercise brings to you.

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Win-Win Strategy: 

Exercise Energizes Work Life

HR & Admin Dept.   Zhang Yu

Exercise not only brings me mental happiness but also improves my physical appearance. I can feel distinct positive changes in my body compared to my previous physique at different stages, though still far from the standard of a professional athlete. For example, after months of consistent exercise for fat loss, I found my clothes fit better, and my muscles became more defined. This physical change, while making me look healthier, also boosts my confidence. I know I've put in efforts for my health, and these efforts are rewarding me with a better physical state.Often, the body and mind influence each other. Your confidence will naturally increase when you feel in good shape and 

My name is Ji Chunxu, and I serve as the Project Manager for Shopping Cart Positioning at the Internet of Things Research Institute. With a keen interest in indoor positioning, I oversee the research, development, and delivery of our shopping cart positioning project. Collaborating closely with my team mumbers, we tackle challenging and purposeful endeavors together. Beyond work, I find joy in running, exploring new destinations through travel, engaging in discussions with captivating individuals to delve into life's intricacies, and relentlessly pursuing my aspirations.

Ji Chunxu

Smart Retail Division

Hello everyone! I am Zhang Man, also known as Eunice Zhang. I work in the finance department at Hanshow USA, where I focus on tax and financial matters in the United States region. It brings me great joy to be a part of the Hanshow family, collaborating and growing alongside all of you. Beyond work, I take pleasure in exploring diverse cuisines, traveling, hiking with friends, and enjoying picnics in the park. I am eager to contribute to the future of Hanshow and look forward to the opportunity to engage in face-to-face interactions with colleagues from various departments soon.

Zhang Man

Finance Mgt. Dept.

Hello everyone! I'm Liang Zhengzhen, currently working in sales for the Japan team. It's a great honor to be a part of the Hanshow family, learning and growing together in such an excellent environment. I have a passion for traveling, exploring new landscapes and cultures, and trying out new coffee shops and restaurants. I also find joy in spending time at home playing games and reading. Lately, I've been contemplating starting activities like fitness, hiking, and camping.

Liang Zhengzhen

Asia-Pacific Sales Division

Hello everyone! I'm Yang Ming, and I am truly honored to be a part of the Hanshow Technology family. Currently, I hold the role of Product Manager in the System Platform Department. I am incredibly excited about the opportunity to collaborate with all of you, side by side, and I am eager to soak in knowledge from each and every one of you. Outside of work, I have a strong passion for exploring new experiences and I am deeply enthusiastic about games, books, and films. Whether it's during work hours or in my leisure time, I am looking forward to interacting with all of you, sharing thoughts, and growing collectively.

Yang Ming   System Platform Dept.

Hello everyone! I'm Liu Xiaoli, a management trainee from the Australia region. I will soon transition into the role of Technical Support. Currently, I am undergoing rotations in the AIOT position within the Smart Retail Division, focusing on testing tasks related to N3 cameras and intelligent shopping cart tablets. Outside of work, I find enjoyment in taking walks, reading, playing games, and exploring diverse cuisines. It's a privilege to be part of the thriving community at Hanshow, and I eagerly anticipate collaborating with all of you to advance together!

Liu Xiaoli   Smart Retail Division

Hey everyone! I'm Zheng Guilan from the Securities Department! I handle financial and investor relations, with a background as a financial journalist and experience in investor relations with listed companies. My hobbies are traveling and oil painting. I look forward to working together with all of you. Leveraging China's supply chain advantages and our own technological and service strengths, let's make Hanshow Technology the global leader in its niche!

Zheng Guilan   Office of the Board of Directors

Hello everyone! I'm Wang Feng, a Trinity College Dublin graduate working as an AOA subboard programmer in the Smart Retail Division. It's a true honor to be part of the Hanshow family! I'm committed to my work daily. Outside of work, I relish exploring the world, trying new experiences, and frequenting major attractions, museums, libraries, and engaging in various group-buying activities. I eagerly anticipate overcoming challenges with all of you in the future and growing together continuously.

Wang Feng   Smart Retail Division

Hello everyone! I am Jiang Yumeng from the Japan region of the Asia-Pacific Sales Division. I currently serve in the role of Pre-sales Solutions, providing tailored solutions to clients in the Japanese market and expanding the market presence of Hanshow products. My interests include traveling and appreciating natural landscapes, mountains, rivers, and cultural history, which enrich my life. I am delighted to join the Hanshow family this time, carrying expectations and goals, and hoping to collaborate with everyone at Hanshow to create a better future together.

Jiang Yumeng   Asia-Pacific Sales Division

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聆听新声

—初来乍到

Hey everyone, pals at Hanshow! I'm Xu Haiqi, a hardware engineer in the Base Station Products Department. My role involves hardware design, production, testing of base station products, handling logistics, warehousing, and assembly work. I find joy in mountain biking, fishing, and even my daily work routine. 

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Xu Haiqi

Smart Retail Division

Ma Xinrui

System Platform Dept.

Meng Ziwen

Sales Operations Department

Lu Yu

Overseas Sales Division

Zhao Wei

Sales Operations Department

Hello everyone! I'm Zhang Dingyang, part of the Overseas Sales Division, where I focus on after-sales support for our Australian clients. The teamwork and work environment at Hanshow is truly exceptional, and I feel privileged to be a part of this company. Beyond work, I approach life with optimism, finding joy in reading, traveling, and building new connections. I have a deep passion for various facets of life. I'm excited to have more conversations, learn from each other, and work together towards a brighter future.

Zhang Dingyang

Overseas Sales Division

Hello everyone! I'm Guo Xinyu. I joined Hanshow in July as a Sales Operations Department in France, where my focus is on managing the operations of franchise stores in the country. I completed my studies at the University of Bordeaux and KEDGE Business School in France, specializing in International Strategy & Trade and Business Data Analytics. Before my role at Hanshow, I worked as a Business Intelligence Analyst at Ferrero, where I was responsible for creating and updating sales data dashboards using Power BI. I am thrilled about the opportunity to collaborate with the team at Hanshow. I believe that here, I can continue my learning journey, grow professionally, and contribute my past experiences to the company's development.

Guo Xinyu

Sales Operations

Department

I'm Jiao Yimei, currently serving as a Sales Assistant in the KA Management Department. As a member of the team, my current responsibilities include handling basic sales tasks, following up on sales leads, promptly assigning leads to the sales team, and learning sales processes and effective customer communication techniques. I approach my work with great enthusiasm, especially when tackling complex issues and driving project progress. I enjoy embracing new challenges and pushing my limits, all while working collaboratively towards common goals with my team.Outside of work, I have diverse interests. Reading and cycling play significant roles in my daily life. Through reading, I not only broaden my knowledge but also cultivate logical thinking and problem-solving skills. Cycling helps me build endurance and strength, keeping me energized and vibrant.

Looking ahead, I am committed to continuous learning and growth, striving to enhance my impact in both my professional and personal life. I am eager to contribute to the department's development with my expertise and experience.

Jiao Yimei

Asia-Pacific Sales Division

Hello everyone! My name is Fei Yike, a WF Engineer from the Smart Retail Division. I am thrilled to be a part of the Hanshow family. In my spare time, I enjoy traveling, listening to music, exploring exhibitions, and immersing myself in all things colorful, intriguing, and vibrant. I look forward to learning and advancing together with all of you, making valuable contributions to the company, and nurturing mutual growth with Hanshow.

Fei Yike

Smart Retail Division

Hello everyone! I'm Xie Yuxi, a management trainee from France. I'm currently undergoing rotations in the Solutions Department, focusing on testing within the Positioning Project Team. I look forward to future rotations in the AIoT and HiLPC. I have a deep love for hiking in mountains, exploring lakes, and wandering through forests, immersing myself in the tranquil beauty of nature, even during its most rugged moments. I am captivated by historical and cultural landscapes, especially classical aesthetics in architecture and art. Outside of my dynamic work life, I find peace in activities that help me unwind and calm my mind. I am thrilled to meet all of you at Hanshow and wish us all tremendous success and achievements!

Xie Yuxi

Smart Retail Division

Chen Xiaorui

Finance Mgt. Dept.

Hello everyone! I'm Chen Xiaorui. I joined Hanshow's German subsidiary in August as the Finance Manager. I completed my studies in Business Economics at the University of Cologne in Germany and have amassed 8 years of financial experience within German enterprises. Presently located in Dusseldorf, a city known for its economic prosperity and vibrant culture. When not at work, I cherish a quiet life, often engrossed in reading or the company of my beloved cat. I eagerly anticipate collaborating with all of you and collectively striving for excellence in our roles!

Meng Naxin

HR & Admin Dept.

Miao Xiaolong

Digital Energy Division

Birthday Club

May every day be filled with sunshine,

May every step of yours be full of strength.

May your birthday be filled with endless joy,

May your future be filled with wonderful surprises.

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Happy Birthday to You:

Hou Shiguo,   Liang Yayuan,   Lin Fang,   Wang Honglei,   An Xiang,   Jin Na,   Li Feng,   Wu Fenchun,   Liu Liping,

Zhao Rongwei,   Xu Xuexia,   Zhao Yu,   Xie Guangming,   Li Rui,   Jia Hongyu,   Pierre FOSSEUX,   Wang Qiujing, 

Zhao Zhenzhen,    Gan Wenjie,    Raihan Farooqi

Birthday Club

May every day be filled with sunshine,

May every step of yours be full of strength.

May your birthday be filled with endless joy,

May your future be filled with wonderful surprises.

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Happy Birthday to You:

Wang Dan,   Xu Dong,   Zhao Yang,   Peng Ruyi,   Hou Huilian,   Yan Huihui,   Yang Jun,   Wu Yongbing,   Shen Yi,

Huang Sunzhi,  Jiang Hao,   Ren Honglu,   Lou Gailang,   Hu Simin,   Wang Linjiang,   Bao Yukun,   Han Zhonghao,

Liu Weiqun,   Wang Zhong,   Shen Fang,   Chen Yunkai,   Liu Dan,   Li Xuefang,   Yu Mingming,   Sun Xingkai,   Zhang Kehui,

Mi Jiayong,   Ma Deqiang,   Jiang Hailei,   Lin Zhaoyan,   Fan Jing,   Huang Sheng,   Liu Yao,   Liu Lin,   Liu Ming,

Wen Jiuling,   Zhang Runyu,   Shi Yifei,  Wei Sibing,   Liu Tianqi,   Vincent Lam,   Wang Wei,   Yu Guangyi,   Wang Huijun,

Wang Lin,   Zhang Xingyu,   Shan Jun,   Duan Huiwen,   Niu Youzeng,   Yang Sen,   Wu Xiangxiang,   Du Xubing,   LI Zhi,

Wu Boyuan,   Duan Sijie,   Klaus Smets,   Gu Hanchao,   Cao Guangdi,   Xu Xinjian,   Jing Huimin,   Chen Zhian,

Qin Guohua,   Yang Hong,   Chen Jianxiong,   Thomas Gilbert,   Zou Xuedong,   Zhao Feiyang,   Zhang Yu,  Zhou Qingyuan,

Yang Ming

China : Zhejiang · Beijing · Shanghai · Shenzhen · Wuhan

Overseas : France · Germany · Netherlands · Japan

New Zealand · United States · United Kingdom

Australia 

Official website

Linkdin