美赞E刊 | 第二十八期 Mead Johnson Spotlight | Issue 28

202X年

第08期

08

STRIVE FOR EXCELLENCE

INTEGRITY & HONESTY

CUSTOMER ORIENTED

INNOVATIVE MINDEST

OPENNESS & DIVERSITY

Column

"Condensing heart, gathering strength to win the market, professional enabling success"

Medical sales team empowerment training

Development

Leap growth, enjoy the spring

March-April consumer education activities 

on the spot

MJNHK was Recognised as a "Consumer Caring Companies"

for the 8th Consecutive Year 

MJNHK Collaborates with Heep Hong Society to Empower Special Needs Children for an Unforgettable Easter

Mead Johnson Nutripower X Hipac enter into strategic co-operation

Lean Six Sigma Green Belt training

40TH Years Anniversary - Mario Delissen

Culture

National Lecture Tour on Standardized Diagnosis and Management of Infantile Functional Gastrointestinal Disorders 

Was Successfully Held

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National Lecture Tour on Standardized Diagnosis and Management of Infantile Functional Gastrointestinal Disorders Was Successfully Held

Guideline writing experts, leading researchers, and industry big names such as Dr. Gong Sitang, Prof. Xu Chundi, Prof. Cai Wei, Prof. Mao Meng, Prof. Wang Baoxi, Dr. Chen Jie, Dr. Huang Zhihua, and Prof. Wu Jie delivered lectures to over 500 key doctors nationwide.

In order to comprehensively enhance the professional brand recognition of Enfa Gentlease, our medical sales team successfully launched the 2024 National Lecture Tour on Standardized Diagnosis and Management of Infantile Functional Gastrointestinal Disorders in collaboration with the China Healthy Birth Science Association and the Guangzhou Medical Doctor Association. Themed on “Translating Expert Insights into Enhanced Brand Recognition”, the tour commenced in March 2024 across six major cities including Guangzhou, Hangzhou, Wuhan, Zhengzhou, Chengdu, and Xi'an. 

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The lecture tour facilitated authoritative interpretation of and in-depth discussions on the latest guidelines and diagnostic strategies for infantile functional gastrointestinal disorders, as well as the clinical application of hydrolyzed formulas. Through academic lectures, roundtable discussions, live Q&A sessions, and case sharing, experts emphasized nutritional management as a primary intervention for these disorders. For infants unable to breastfeed, both domestic and international experts recommended the use of partially hydrolyzed/low lactose formulas like Enfa Gentlease to alleviate symptoms. Several young doctors shared their clinical experiences with Enfa Gentlease, highlighting its effectiveness in relieving digestive discomfort. They emphasized that the easily digestible formula served as a valuable tool for pediatricians and a high-quality solution eagerly sought by babies with digestive issues and their families. The lectures sparked lively discussions on the clinical application of hydrolyzed formulas, with the statement that “Enfa Gentlease provides rapid relief from digestive discomfort within 24 hours” receiving high praise from experts and attending physicians.

The medical team also introduced the Mead Johnson Scientific Nutrition Solutions. They underscored the company’s commitment to providing formulas suitable for special feeding needs, such as Enfa Gentlease in the digestive field, as well as routine formulas like Enfinitas and Enfamil to meet the comprehensive nutritional needs of healthy infants and toddlers. Regional sales managers from four major areas delivered speeches, reaffirming Mead Johnson’s dedication to offering “science-based nutrition with proven benefits” and supporting the healthy growth of infants and toddlers alongside pediatricians through comprehensive scientific nutrition solutions.

Our medical sales team has been leading the proactive promotion of specialized formulas. Following the successful national lecture tour, the medical team will continue their efforts to conduct doctor education activities, including departmental meetings and roundtable discussions, in cities nationwide, aiming to bolster Enfa Gentlease’s brand recognition within professional circles and establish a seamless process from recommendations by medical professionals to the sales of specialized formulas. Simultaneously, consumer activities focusing on digestive discomfort have been being implemented from March to April. These include free clinic consultations, premium mommy classes, and diverse events designed to engage new Enfa Gentlease customers through a coordinated approach blending medical expertise and marketing strategies.

The specialized formulas market is a high-growth segment in infant nutrition, with hydrolyzed products valued at approximately RMB 3 billion in China. Enfa Gentlease, capitalizing on its unique product advantages, strong professional endorsements and the synergistic impact of targeted medical and marketing initiatives, is poised for significant sales growth across all channels in 2024!

Leap growth, enjoy the spring

March-April consumer education activities on the spot

To undertake the Women's Day topic of the heat, the sales department launched new consumer education theme activities, the new GB products are also in the activity with a new look to meet consumers around. Through the support and guarantee of sales department, marketing, finance, procurement and various departments of the company, the theme roadshow and medical camp mother class in March successfully landed and were loved and supported by consumers!

Mead Johnson conducted roadshows in 150 cities across the country.

In this March, Mead Johnson's "Wild Journey" consumer theme roadshow visited 150 cities in 27 provinces and regions across the country, and 2,000+ theme roadshows successfully landed. With the concerted efforts of all sales colleagues, we successfully replaced additional resources such as ground pile, additional sign-in gift and electronic screen wheel casting with customers in the large-scale roadshow in Zhengzhou. At the same time, under the on-site interaction and NC's explanation, consumers and babies also learned about the powerful product force after the upgrade of Mead Johnson's new national standard in the "wild journey". The March roadshow successfully recruited 16,000+ NUAs, signed up 90,000+, and Offtake 330k+.

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In April, Mead Johnson also ushered in the brand month of its sub-brand, Enfamil. The consumer theme roadshow will be launched around the new theme of "Wisdom riding the wind, flying growth", and join hands with the national intangible cultural heritage Cao's kite to carry out a new attempt of cooperation between different industries. Let’s continue to gather the wisdom and efforts of all members, create new achievements in Enfamil Month.

Enfamil Month grand opening

The medical camp mother class has a "beautiful" date with 20,000 mothers across the country

To meet the fashion needs of the new generation of mothers, Mead Johnson medical team conducted nearly 700 aesthetic education classes for the new generation of mothers after 90/95 in 10 cities around the country during the 3.8 period, focusing on new keywords

such as "independence", "appearance " and "enjoyable". Successfully delivered beauty skills to about 20,000 beauty moms, while attracting more than 3,500 NUA for the brand. Mead Johnson pays tribute to every woman who is brave enough to become a mother!

Under the cooperation of the Marketing Department and the multi-department of omni-channel sales, 200 offline stores have taken the lead in completing the image renewal work of terminal stores in April, and there are still more benchmark image stores will be landed all over the country.

Mead Johnson's new brand image also reaches our consumers through themed events, road shows, medical camp mom classes, O2O platforms and other online and offline multi-scene multi-point, to show consumers the new brand visual image of Mead Johnson, as well as communicate the brand's new and stronger selling points.

Marketing and sales refresh: Mead Johnson terminal brand image refresh comprehensive upgrade

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On April 18th, the signing and launching ceremony of the "Children's Nutrition Strategic Cooperation Project" of Mead Johnson Nutripower X Hipac was held at Hipac Hangzhou headquarters. 

In the presence of members of the " Hipac -Mead Johnson Nutrition Project Team" and sales representatives from various regions, Zhao Chen, founder and CEO of Hipac and Billy Li, General Manager of New Business, signed the agreement on behalf of both parties. This marks that Nutripower products will officially enter the Hipac platform.

Mead Johnson Nutripower X Hipac enter into strategic co-operation

As a B2B2C platform in the domestic maternal and infant industry, Hipac has about 300,000 stores and covers over 100 million consumers and will be an important strength partner of Mead Johnson. This cooperation will also provide a strong boost for Nutripower products to open the market.

Chen Zhao said that Mead Johnson children's nutrition project is a very important contract project of Hipac in 2024, which is a cooperation of big brands, good quality and high potential. Hipac has the willingness and confidence to build this into a boutique highlight project and will mobilize more resources for incubation and cultivation.

Nutripower inherits Mead Johnson's hundred years of scientific research in infant and child nutrition, is committed to providing precision nutrition solutions for Chinese children. The product line covers children's milk powder and dietary supplements for children, supporting children's needs in bone, eye and brain, self-care, stomach, and other aspects.

At the signing ceremony, Billy Li also focused on the strategic layout of Mead Johnson will be in the children's nutrition track and gave a detailed introduction to the promotion and operation resources of Mead Johnson Nutripower. The Hipac team is full of confidence in this cooperation.

MJNHK was Recognised as a "Consumer Caring Companies" 

for the 8th Consecutive Year 

CBHKTW

Over the years, MJNHK has actively participated in the GS1 program, wholeheartedly committing ourselves to continuously improving our products, services, and processes. Our relentless pursuit of excellence has driven our ability to exceed consumer expectations and foster unwavering customer loyalty.

Our latest initiatives exemplify our commitment to innovation and meeting the evolving needs of our customers. We are pleased to announce the launch of our innovative Child Growth Chart digital platform. This platform transforms complex academic data regarding infant growth into user-friendly and socially interactive content. Additionally, we have incorporated a baby massage demonstration and practice session within our in-person P-classes, led by a certified infant massage healthcare professional. This new feature has received an overwhelmingly positive response from new parents.

Looking ahead, MJNHK remains committed to delivering excellent customer service. We understand this achievement is not our journey's culmination but a stepping stone towards more tremendous success. Our exceptional team will continue to drive innovation and refine our products, services, and processes, relying on their expertise and unwavering dedication to excellence.

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We are thrilled to announce that MJNHK has been honoured with the "Consumer Caring Company" recognition from GS1 Hong Kong for an incredible eighth consecutive year. This remarkable achievement is a testament to our exceptional team's unwavering dedication and collective efforts.

MJNHK Collaborates with Heep Hong Society to Empower Special Needs Children for an Unforgettable Easter

CBHKTW

Additionally, volunteer families from Mead Johnson participated in the festivities, accompanying the beneficiary families to engage in egg-hunting games, foster meaningful parent-child relationships, and create a delightful Easter holiday experience.

By actively supporting the Heep Hong Society, MJNHK demonstrates its unwavering dedication to positively impacting the lives of local children with special needs and their families. Our steadfast commitment lies in providing a nurturing and inclusive environment that allows each child to thrive and embrace the joyous spirit of festive celebrations.

We will continue to establish sustainable communities with care, generate a lasting positive impact on needy families, and provide each child with the best start in life.

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MJNHK has consistently dedicated itself to establishing sustainable communities. During Easter, we wholeheartedly supported the Heep Hong Society, facilitating the participation of over 120 individuals, including children with special education needs and their families, in the "Discovery Bay Easter Egg Hunt on the Beach cum Carnival 2024" event. 

40TH Years Anniversary - Mario Delissen

Nijmegen

April 9th, Mario Delissen celebrates his 40th anniversary with Mead Johnson Nijmegen. This is a very special milestone and a moment to reflect and look forward!

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The Lean Six Sigma Green Belt training is for anyone who wants to improve processes and structures in their department and solve problems.

Lean Six Sigma Green Belt training

Mario started his career in 1984 as a Shipper Receiver in the warehouse. A couple of years later, he became the Warehouse Supervisor and currently he is still working in that department as Warehouse Manager.

Next to this he was for a short period focusing on Import & export and Facility & Security, but he is on his best in the warehouse. His blue MJN heart is driving him everyday to make the best baby food of the world. He is always willing to support and doesn’t hesitate to improve!

We sincerely congratulate Mario on his 40th anniversary.

By delivering added value to the customer and eliminating waste in processes using Lean. By making processes more robust by reducing variation using the Six Sigma DMAIC approach.

The improvement methods Lean and Six Sigma complement each other perfectly. That's why they are often mentioned together in one word.

After the training and the associated theory exam, the participants worked in small groups on improvement projects. This has yielded great results such as higher product quality, 

more effective root cause analyses in the deviation management process, fewer administrative corrections, and an improved planning process with less waste. Well, done and thus now, after completion, the well-deserved certification!

"Condensing heart, gathering strength to win the market, professional enabling success"

Medical sales team empowerment training

In response to the upgrading of the organizational structure to enhance the cohesion and combat effectiveness of the medical sales team, the headquarters medical sales joint HR talent development, organized the first enabling project of the medical sales team from April 17 to 19, through the Q1 review and Q2 strategy, key customer management and professional knowledge empowerment, to further enhance the professional ability of the team and help achieve good results!

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At the beginning of the meeting, Tao Zhou, general manager of omni-channel sales, stressed the core value of the team, pointing out that the medical sales team is not only an important support for the brand "mind", but also a key force for us to win the market.

Opening by management

We are encouraged to set a benchmark in the industry with a more professional attitude and win wide recognition internally and externally. And Isabel, Chief Human resources officer, also praised "the medical team is one of our treasures, is the brand name of Mead Johnson's professional image!" Hope that the team will continue to maintain professional focus and communicate Mead Johnson's "empirical effectiveness" to experts and consumers!

Performance review and planning

Subsequently, under the leadership of Ye Yang, Head of medical sales, the workshop reviewed the performance of the medical sales team in Q1, summarized the achievements and shortcomings, and deeply discussed the sales strategy for Q2. 

The medical Marketing Department also communicated market strategies and plans through data analysis and market interpretation. The team has clarified the future development direction and goals, providing a strong direction for the next work.

The workshop also specially arranged a well-known child consumption coffee, Professor Zhenyu Shen "How to Manage customers from the perspective of Doctor and Patient Communication", 

led everyone to learn milk protein allergy and related special knowledge, and explained 5R communication skills with simple cases. The participants said that they were full of harvest and benefited a lot!

It is worth mentioning that to improve the combat effectiveness of the team, the organization specially arranged the "Key customer Management" course. 

Through the wonderful explanation and on-site leadership of external experts, every member of the team sorted out their key customers according to Mead Johnson's customer stratification and exported their real customer management plan to implement the 2024 customer management plan! The on-site trainees were highly engaged and gave 100% course satisfaction through feedback after class!

Child elimination knowledge professional empowerment

Key account management empowerment

Looking back on the whole workshop, we feel that it was fruitful. Further enhance the professional quality and comprehensive ability of the team and lay a solid foundation for future market competition. We believe that with the joint efforts of all members of the medical sales team, we will be able to gather, win in the market, professional empower, and create excellent results!

Acknowledgements

Journal publication

Chairman of the Mead Johnson Union:  Racle Yu

Proofreading: Isabel Zhao, Sara Lee

Chief editor:  Connie Chen

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