黄河STYLE_副本

Grand

Prize

大

奖

On July 1, the National Press and Publication Administration announced the list of the fourth innovative cases of China's newspaper industry's in-depth integration and development. Among them, the "Yellow River STYLE Multimedia International Communication Micro-magazine" of the New Times APP was successfully selected as a case of content supply innovation.

Won the 4th China Newspaper Industry Deep Integration Development Innovation Case

Let’s experience the STYLE of

 “Yellow River STYLE” together

 By Reporter Zang Wentao

Among the 60 selected innovative cases, there are 17 cases in the category of all-media communication construction, 21 cases in the category of content supply innovation, 12 cases in the category of operation service model innovation, 7 cases in the category of digital technology application, and 3 cases in the category of system and mechanism innovation.

This is the second time that the New Times APP has won a grand prize after it was successfully selected as one of the third innovative cases of in-depth integration and development of Chinese newspapers in 2023. The New Times APP, which has been online for only more than three years, has won national awards for two consecutive years. What is the secret behind it? What kind of style is "Yellow River STYLE"?

The multimedia international communication micro-magazine "Yellow River STYLE" is created by the New Times APP, which is managed and hosted by Jinan Daily Newspaper Group. It is a cross-cultural international communication platform based in China and facing the world.

The micro-magazine "Yellow River Style" focuses on product innovation and continuously launches diversified media product forms. Among them, the Chinese and English MV "Waiting for You at the Mouth of the Yellow River" launched at the beginning of its publication was selected as a project of the Publicity Department of the Communist Party of China in September 2023.

The most important purpose of Yellow River Style is cross-cultural communication, spreading the Yellow River culture and China's excellent traditional culture. A large amount of content in the micro-magazine is original, and it is rare in domestic media to present the Yellow River in such a comprehensive and thematic way and tell the story of the Yellow River with an international perspective.

The Yellow River Style, which has just been online for more than a year, won a national award, which can be described as "a stunning success on its first try". On the road of development of deep media integration, we will continue to uphold integrity and innovation, forge ahead, and win greater glory.

The project has its own innovative genes, builds a brand-new communication platform, innovates the media communication mechanism, fully considers the needs of audiences under different cultural backgrounds, and strives to bring a refreshing cross-cultural communication experience to the audience.

7月1日，国家新闻出版署公布了第四届中国报业深度融合发展创新案例名单，其中，新黄河客户端的“《黄河STYLE》多媒体国际传播微刊”成功入选内容供给创新类案例。

在入选的60个创新案例中，包含全媒体传播建设类17个，内容供给创新类21个，运营服务模式创新类12个，数字技术应用类7个，体制机制创新类3个。

这是新黄河客户端继2023年成功入选第三届中国报业深度融合发展创新案例后再获殊荣。上线仅三年多的新黄河客户端，连续两年荣膺国家级奖项，背后的秘诀是什么？

荣膺第四届中国报业

深度融合发展创新案例

一起感受

《黄河STYLE》的“STYLE”

《黄河STYLE》

是什么样的

STYLE？