Career Ladder e-Book (Marketing)

Provide 

competency

toolkit.

Establish rotation

mechanism and

promotion

guideline.

Enhance engagement

and sense-

of-belonging.

Design clear

career path.

Vertical Development

Horizontal Development

Based on different roles of marketing related function

Grow in Place...You want to develop yourself under your present role.

Job Enrichment: Further growth in role, greater responsibilities to increase knowledge and skills.

Try Something New: Temporary special projects, task force assignment, etc.

Different Location: Similar position, but gain development experience in different location.

Grow in Function...You want to develop yourself within your role function.

Upward: Move to next higher position in same function.

Lateral: Move lateral in same function to gain new knowledge and skills. (e.g. move to different brand or BU to gain different brand experience).

Grow within Organization...You want to develop yourself across different functions or BUs.

Upward: Move to next higher position in another function.

Lateral: Move lateral in another function to gain new knowledge and skills (e.g. move from NPD to brand marketing).

Downward: Move to a lower level in another function, to learn a new functional skills or gain better work-life balance.

Competency Model

Competencies Model - Leadership

捕捉并跟进市场及行业的最新趋势，进行创造性及预见性的策略思考，以实现业务突破性的增长。

深入理解公司品牌及产品特性及消费者洞察，进行品牌全方位的管理及产品全生命周期的管理。

能根据市场和消费群体的理解，设计营销活动，将品牌内容精准有效地传达给目标消费者。

能够梳理及管理内外部各项资源，以结果为导向，快速响应并按要求执行工作，以提升工作效率，并不断提升效益最大化。

时刻关注并满足客户需求，以客户为导向并兼顾生意结果，建立互信、合作、共赢的伙伴关系。

Competency Model - Marketing

How to plan your career

Suggestion for Development Action

Description of Competency