Provide
competency
toolkit.
Establish rotation
mechanism and
promotion
guideline.
Enhance engagement
and sense-
of-belonging.
Design clear
career path.
Vertical Development
Horizontal Development
Based on different roles of marketing related function
Grow in Place...You want to develop yourself under your present role.
Job Enrichment: Further growth in role, greater responsibilities to increase knowledge and skills.
Try Something New: Temporary special projects, task force assignment, etc.
Different Location: Similar position, but gain development experience in different location.
Grow in Function...You want to develop yourself within your role function.
Upward: Move to next higher position in same function.
Lateral: Move lateral in same function to gain new knowledge and skills. (e.g. move to different brand or BU to gain different brand experience).
Grow within Organization...You want to develop yourself across different functions or BUs.
Upward: Move to next higher position in another function.
Lateral: Move lateral in another function to gain new knowledge and skills (e.g. move from NPD to brand marketing).
Downward: Move to a lower level in another function, to learn a new functional skills or gain better work-life balance.
Competency Model
Competencies Model - Leadership
捕捉并跟进市场及行业的最新趋势，进行创造性及预见性的策略思考，以实现业务突破性的增长。
深入理解公司品牌及产品特性及消费者洞察，进行品牌全方位的管理及产品全生命周期的管理。
能根据市场和消费群体的理解，设计营销活动，将品牌内容精准有效地传达给目标消费者。
能够梳理及管理内外部各项资源，以结果为导向，快速响应并按要求执行工作，以提升工作效率，并不断提升效益最大化。
时刻关注并满足客户需求，以客户为导向并兼顾生意结果，建立互信、合作、共赢的伙伴关系。
Competency Model - Marketing
How to plan your career
- Think about your career aspiration in long term and short term. What kind of job is most important for you? What kind of challenge you would like to take a try?
- Probe what kind of function you are interested in as a career advancement / rotation?
- Review the competency model and identify personal strength and development needs.
- Discuss with line manager on personal career aspiration.
- Design personal career roadmap, and review on annual basis.
- Identify development action plan in 70/20/10.
- Review and track development progress on quarterly basis, with line manager/HR.
- Continuously track progress of personal career advancement, make adjustment if necessary.
- 定期参加market visit, 以及销售组织的会议，以更好地了解市场。
- 定期查看消费者调研数据和报告，日常工作中注意了解竞品或其他行业的信息及业务模式、营销手段等，借鉴先进的举措。
- 鼓励跨BU/市场职能/销售部门的轮岗。
Suggestion for Development Action
- 经常与高阶主管就品牌管理/营销方案/行业动向等进行分享和探讨。
- 与行业内的专业人士保持沟通交流，探讨品牌/营销的最新做法和举措。
- 对于高潜力员工配备导师计划和360评估项目。
- 组织跨BU的分享会，如品牌介绍会等。
- 变革管理
- 创新思维
- 价值创造
- 市场部专业职能培训 – 定岗MT
Description of Competency
增值电信业务经营许可证：陕B2-20210327 | 
陕公网安备 61102302611033号