Better Tiens,Better Life
Catalogue
01 Foreword
02 Global Strategy
03 Tiens News
04 Health Zone
05 Elite Stories
06 Brand Interpretation
07 Enterprise Culture
08 Tiens New Message
Foreword
健康新生活，从天狮开始
在这个快节奏的时代，我们常常在追逐中遗忘了生活的本质。然而，真正的幸福与满足，往往藏于那些简单而纯粹的瞬间——“Dogood、Feelgood、Lookgood”. This is not only a way of life, but also a philosophy of life, which quietly leads us to a healthier and more sustainable future.
—— Dogood——
It is the most gentle call from the depths of the soul. Every act of kindness is a gentle treatment of the world. Whether it is planting a sapling to make it green; or participating in community services to convey warmth and care, these seemingly insignificant behaviors actually converge into a powerful force to change the world.
—— Feelgood——
It is the most real echo from the depths of the soul. In the busyness and hustle and bustle, learn to listen to the voice of your heart and find that tranquility and joy. Perhaps, it is a cup of clear tea at the beginning of the morning, elegant and long; perhaps, it is a stroll at sunset, gentle and comfortable. Let a positive attitude become the norm of life.
——Lookgood——
It is the most moving attitude of life. It is not only the external brilliance, but also the vigorous blooming of inner vitality. Keep exercising to make the body stronger; pursue dreams to keep the mind forever young. In the journey of life where challenges and opportunities coexist, greet every unknown tomorrow with an upbeat attitude. "Life never stops, struggle never stops." This vitality makes every day full of infinite possibilities.
Hello, new life!
Join hands with Tiens, let's explore a new healthy and sustainable lifestyle together!
2024 Ride the wind and waves,
2025 Welcome the glory......
Seventy-five years of travel and work despite of wind and rain, seventy-five years of spring and autumn
Hundreds of millions of Chinese people are full of vigor and confidence, moving forward with their heads held high!
Together we will build a prosperous country and compose a glorious chapter of the times
Tiens Group, as an outstanding representative of Chinese national enterprises
presents sincere wishes to the prosperous China with the red star in our hearts
On the occasion of this National Day
I wish the motherland prosperity and peace!
I wish all Tiens family members around the world a happy National Day!
Global Strategy
Interpretation of Tiens Group's new marketing strategy
（2024.10）
Tiens Group implements the "Three New Strategies” and “Three Globalization Strategies", adheres to the concept of "business-oriented, innovative development", is committed to building a "Ten Engines, Global Drive" development pattern, and actively promotes the vigorous development of global new marketing business.
Business: Create a mechanism model that adapts to global new marketing, rely on the VMOMENT platform, build a "people, goods, and scenarios" global business model market, and achieve the goal of more than 100 million daily active volume. Through live broadcasting and cross-border e-commerce, traffic conversion and user fission are achieved. Clarify the relationship between consumers and operators, realize the alternation of new and old dealers, and form a low-level ignition and spiral upward development trend. From VMOMENT group buying to cross-border e-commerce to new marketing, an organically combined business logic is formed, attracting merchants with business, supporting merchants with business, and then attracting merchants, so that stakeholders can keep warm together and finally meet at the top.
Product: New marketing relies on high-quality products to attract consumers, and product innovation is the key. Actively share new products, such as mixed grain powder fermented with active biological enzymes to improve efficacy; calcium products are fermented with biological enzymes to improve absorption rate and changed to soft candy dosage form. In addition, Cordyceps, Chitin, etc. have also been upgraded to soft candy dosage forms, and products such as Shuerkang Cream have significant effects and have become hot-selling products. The product market is the foundation. We must ensure compliance with global landing contracts, further standardize products, implement the content of the VMOMENT online mall, do a good job in cross-border e-commerce, and realize the "Three New Strategies” and “Three Globalization Strategies".
Supply chain: The supply chain system is integrated with two wings to ensure the planned supply guarantee, clear inventory clearance, and be assessed and counted by the finance department. Those that should be removed from the shelves must be removed from the shelves, and there must be a digital model. Hot-selling products must be able to drive market stakeholders, and the weight of financial assessment must reach 30%. The supply chain must reduce costs and increase efficiency, drive big health and high-quality products, including OEM and ODM, and realize the combination of supply guarantee and local procurement and local sales, so as to truly achieve dual circulation and multiple circulation.
Brand: Build a global brand, and the packaging, gift boxes, and LOGO of new marketing must be eye-catching to form a brand reconstruction project. Tell the story of Tianshi, the story of the characters, and the brand story well, including the overseas new marketing Komstar project originated from Northern Europe and Switzerland, and strengthen communication through education to enhance brand awareness and reputation.
Education: Education is a combination of online and offline, with online accounting for 70%-80% and offline accounting for 20%-30%. Grasp the core backbone of dealers, go deep into each country to find career-oriented and product-oriented lecturers, build an interactive model of "question and answer", cultivate 200,000 special forces, carry out conference marketing, and link it with the order placement rate. Education must have an international vision, pattern and mind, integrate external educational resources, call in big-name figures, and drive the development of dealers and new marketing. Establish a regional education tool big data platform, take health and AI big models as the starting point, and realize multi-party sharing and multi-wing empowerment.
Human resources: Starting with talent inventory, sort out the organizational structure, responsibilities and functions of each functional department, sort out the responsibilities and functions of education and supply chain according to the listed company structure, and ensure contract compliance. Sort out VMOMENT's talent team and carry out big data technology business in accordance with overseas listing requirements. Benchmarking Europe, South Asia, Africa, Latin America, and Eurasia, add new talent responsibilities and functions, and include the requirements of "mastering AI and embracing AI" in performance appraisal.
Financial aspects: Rationally plan the financial budget, conduct cost-benefit analysis of the business, improve the efficiency of financial resource utilization, and achieve optimal resource allocation. Meet the needs of overseas business, increase overseas payment functions and services, cooperate with international payment institutions, provide safe and convenient overseas payment methods, reduce payment risks, improve payment efficiency, promote the development of cross-border e-commerce business, and bring more benefits to the group.
Legal review: Ensure the compliance of global landing contracts for VMOMENT and supply chain packaging and listing, strictly abide by the laws and regulations of various countries, avoid legal risks, establish and improve legal risk prevention mechanisms, strengthen legal training for employees, and escort the development of new marketing.
VMOMENT: Increase establishment, attract high-quality talents, optimize and upgrade, speed up increments, and comprehensively improve quality. Clarify the grafting relationship with new marketing and promote business development in a coordinated manner. Use the "80/20 rule" to achieve the transformation from public domain to private domain, focus on content presentation and creativity, and grab user attention. Create a high-quality big data middle platform, conduct accurate data analysis and push, and realize value appreciation. Be likable, do not hurt personal connections, build an ecological environment, and form an ecological ring and ecological chain. Realize the transformation from public domain to private domain, do both hands, and form a global network.
Multi-wing aspect: Strengthen integration and promote development through coordinated cooperation. All-Legend Hotel, All-Legend Travel Agency, Taijisun Hospital, and Taijisun Experience Store are closely connected with the core business and develop in a coordinated manner. The TCM big data model is deeply integrated with big health, and health and wellness expert consultants combining traditional Chinese and Western medicine are added to provide support for the big health zone and enhance its value. After the big data model is launched, it must have the ability to undertake and support it, and transform it into a powerful productivity.
Tiens Group's new global marketing business, through the collaborative cooperation of various departments and sectors, further unifies thoughts, goals, spirit and voice, promotes the implementation of strategic business on a global scale, and realizes the sustainable development of the group and the overall enhancement of its influence.
TIENS "Love Around The World" Global Business Launch Conference
Global Tiens spokespersons are looking forward to it
At the age of 48, with a 42-year gymnastics career and 8 Olympic Games, every number is shocking, and together they are legendary. What supports "Chu Mom" to be active in the Olympics and create the myth of immortality is love and responsibility, and even superior physical fitness. For a gymnast, good physical fitness and a healthy body are the key, Chusovitina once said: “As an athlete, I pay special attention to physical health to ensure that I can perform at my best on the field. In addition to a healthy daily diet, Tiens Calcium has helped me a lot. Tiens Calcium helps me strengthen my bones. The effect is remarkable, which is an important reason why I can still stand on the field at the age of 48.”
Olympic champion and Tiens Health Ambassador Oksana Chusovitina "Love Around The World" congratulatory video
TIENS "Love Around The World" Global Business Launch Conference
Global TIENS Spokespersons are looking forward to it
Patryk, an outstanding table tennis player, has a career like a legendary epic. More than 20 gold medals are the medals of honor for his hard work, and each one shines with his sweat and tenacity. Now, with full enthusiasm and firm belief, he steps onto the stage of the Paris Paralympic Games, aiming directly at the gold medal. As a TIENS health ambassador, Patryk interprets the perfect combination of health and hard work with his own actions. He sweats on the training ground, and fights for his dream with tenacious perseverance and excellent skills. Every swing is a transcendence of self; every game is a persistent pursuit of victory.
2024 Paris Paralympic Table Tennis Champion & Tiens Health Ambassador Patryk Chojnowski's "Love Around The World" congratulatory video
TIENS "Love Around The World" Global Business Launch Conference
Global TIENS Spokespersons are looking forward to it
Eneva from Bulgaria is a shot put athlete. Fate may have set many obstacles in her life, but she has overcome them one by one with fearless courage and tenacious perseverance. From the moment she set foot on the road of sports, Eneva knew that she had the mission of surpassing herself. She sweated on the training ground every day, throwing the shot put again and again, as if she wanted to leave all the difficulties in life far behind. Every throw was a challenge to her fate and a breakthrough to herself. At the moment of the game, the eyes of the whole audience were focused on her. She held the shot put tightly, as if holding her own destiny. She took a deep breath, then threw it with all her strength, and the shot put drew a beautiful arc in the air. At that moment, time seemed to freeze, and everyone was waiting for the result.
Eneva interpreted the Paralympic spirit with her actions - unyielding and courageous. Regardless of the outcome of the game, she is a true hero and an inspiration to everyone who is struggling in life.
Bulgaria’s Stela Eneva "Love Around The World" congratulatory video
Lifestyle influencer and beauty makeup expert Ana Raguž "Love Around The World" congratulatory video
Miss Poland beauty pageant champion, 2024 Miss Tiens, Tiens Health Ambassador Julia Jakubiak "Love Around The World" congratulatory video
Tiens News
Passionate September, dream building and sailing
The development of the Chinese market is a journey of hard work, writing a glorious chapter, pursuing the original aspiration and fighting for the dream
Make progress every day
——Tiens New Marketing Second Lecturer Training Camp
In early autumn in September, the charm of education and the vitality of learning are intertwined to form a vivid picture. From August 31 to September 2, the China region held the second lecturer training camp of [Make progress every day]， organizing wonderful training courses, in-depth discussions on teaching skills, collisions and thinking of educational concepts. The whole venue is full of passion, providing students with a full harvest of the interweaving of innovation and practice, the integration of discussion and execution.
Improve professional ability and share educational concepts.
Flowers bloom at different times, and there is a certain rhythm and connection between them. From interactive teaching to situational simulation, from game-based learning to theoretical exploration, the rich educational methods make every student feel the surge of passion.
The interweaving of innovation and practicality, the integration of discussion and practice
During the training, heated discussions opened up minds and promoted innovation. The trainees shared their teaching skills and experiences. During the exchange, the concepts of innovation and practicality intertwined and collided, inspiring endless inspiration.
This training made us deeply feel that education is not only the imparting of knowledge, but also the exchange and resonance of the soul. In the future, we will also bring more liveliness and vitality to every market partner, allowing them to swim in the ocean of learning and discover endless possibilities! Education is wonderful because of passion and enriched by practice! Let us embark on the journey of education again, return to the market with passion and harvest, and shoulder the responsibility of passing on, helping and leading. The sword is sharpened by grinding, and the fragrance of Prunus mume comes from the bitter cold. a single spark can start a huge blaze! Let the flowers bloom and the fruits ripen!
From excellent to extraordinary
——Tiens New Marketing's first leadership training starts a new journey of leadership
From September 3rd to 4th, the first new marketing leadership training officially kicked off. This training is not only an opportunity to learn, but also a grand event for discussion and exchange. The training focuses on cultivating leadership capabilities, covering key areas such as team management and decision-making, providing case analysis, interactive discussion; team management, activation and deepening, penetration and innovation.
Rich content, interactive inspiration
The course provides systematic theoretical guidance, case analysis and interactive discussion to inspire partners' thinking and inspiration. Through effective communication and trust, the team's potential is activated, inspiring thinking, and inspiring endless creativity and sparks.
Deepening and innovation New ideas for team management
The training combines the maximum utilization of existing team resources and the leader's continuous exploration of innovative directions. The instructor provides a series of practical tools and methods to help students master how to activate team vitality through incentive mechanisms and transparent communication, thereby achieving an effective combination of deepening and innovation.
Improve decision-making ability and deal with uncertainty
Through scenario simulation and role-playing, the process of quickly analyzing problems, making decisions, and responding. This interactive learning method has greatly enhanced the students' practical ability and psychological resilience. The students expressed their high evaluation of the course and their expectations for the future, which further strengthened their determination to continuously pursue excellence in management!
Gather strength and grow together
The first leadership training is not only a learning experience, but also a platform for gathering wisdom and strength. Leadership is a catalyst for innovation and change. Through the training, the seeds of hope are sown in the hearts of every team member! We are more confident to ues the knowledge as a weapon and move forward courageously!
Live a life full of joy
——Tiens New Marketing Pujiang System Partnership Conference
On September 19, Tiens New Marketing Pujiang System Partnership Conference opened in a vibrant atmosphere! This is a stage that brings together dreams and hopes, and it is also a moment for countless upward-growing partners to witness growth and success together. Let us review the wonderful moments of this event together and feel the passion and power!
Rooting Downward and Growing Upward
Success has never been a shortcut, it requires our efforts and rooting day after day. As Tiens's philosophy conveys, only by taking root in a solid foundation can we face the wind in the future journey. At the meeting, partners shared their stories and experiences, encouraged each other, and grew together. The warm atmosphere made everyone feel that success is not a solitary battle, but the result of teamwork.
Run with the dream and live up to the youth
"Run with the dream and live up to the youth" fully reflects the vision and pursuit of the future of Tiens people. Every participant is full of passion and actively participates in various activities. Whether it is a wonderful keynote speech or an interactive session, everyone is sharing their dreams and goals, encouraging each other, and jointly drawing a beautiful blueprint for the future. Such an atmosphere not only makes people feel excited, but also makes everyone realize that dreams are not castles in the air, but goals that can be achieved through hard work.
All the upward growth is inseparable from taking root day after day, and there is no shortcut to success. Together with a group of passionate people, work together to pursue dreams. Every exchange is a sparkling collision, encouraging each other and growing together; every bit of progress is a flower blooming in the depths of the soul. Let us continue to enjoy the beauty of growth on the road to success and live a life of joy together!
Gather the power of people from across the nation to create a brilliant Yanzhen
——Tiens New Marketing Yanzhen System Partnership Conference
On September 21, 2024, the Yanzhen System Investment Summit arrived as scheduled. Nearly 500 new and old partners gathered at the Tiens headquarters, with a high atmosphere and surging emotions. This is not only an partnership summit, but also a feast of passion and dreams! On this hopeful day, Yanzhen system partners from all over the world gathered together to embark on the road of pursuing dreams together, sowing the seed of passion and hope!
Ignite dreams and step on mountains and rivers
Ignite dreams, gather the power of the nine states; step on mountains and rivers, create a brilliant Yanzhen! It not only demonstrates a firm belief in the future, but also inspires every participant. We believe that only by working together can we go further and more steadily on the road of pursuing dreams. Whether it is a new partner or an old friend, everyone found a sense of belonging and a common goal in this meeting.
Dreams in the heart, unite as one
At the meeting, the enthusiasm of the partners burned like flames, and everyone was working hard to realize their dreams. Wonderful sharing, heated discussions, and in-depth exchanges made every partner feel the power and charm of the Yanzhen system. Discuss the prospects of the industry together, share successful experiences, empower new product explanations, and look forward to future directions. This is not only an investment promotion meeting, but also a collision of ideas and a baptism of the soul.
We saw countless glimmers converge into light, as if telling us that as long as we have dreams in our hearts and unite as one, we will be able to create a brilliant future. Every participant showed himself on this stage, shared experiences, collided with sparks of wisdom, and cheered for each other's dreams!
We believe that in the days to come, the Yanzhen system will continue to be tenacious and powerful. Let us continue on the road of pursuing our dreams, hand in hand, and create a brilliant chapter for all of us!
A new era of global marketing
Set sail in September, five continents jointly draw a brilliant blueprint
In the golden September, a new chapter of global marketing opened brilliantly on the vast land of Africa. South Africa, Namibia, Mozambique, Zimbabwe and Nigeria took the lead in playing the victory movement, which not only kicked off the new marketing campaign in overseas markets, but also won global attention with outstanding performance, paved a brilliant road for the subsequent deep cultivation of the Asia-Pacific, Eurasian, European and American markets, and set a new benchmark.
Asia-Pacific: Indonesia is on fire, passion ignites a new journey
On September 8, the Indonesian market ignited the blazing flame of new marketing. More than 400 elite distributors gathered together to participate in the event, and the atmosphere on the scene was warm and extraordinary. This event not only enhanced the distributors’ firm belief and infinite expectation for the future of the new strategy, but also witnessed the determination of the core team to work together. By signing the performance commitment letter, it laid an indestructible foundation for the next growth cycle, indicating that the Indonesian market is about to usher in a new round of rapid growth and prosperity.
Thailand and Malaysia, as key fulcrums of the Asia-Pacific strategy, have been intensively preparing since September, cleverly integrating the essence of local culture and innovatively launching the "China Tour" special launch plan. Using cultural resonance as a bridge, they have stimulated the infinite vitality of the market and injected strong impetus into the strategic deepening of the Asia-Pacific region and even the global market.
Eurasia: Georgia and Azerbaijan lead the way and create a brilliant future
In the Eurasia region, Georgia and Azerbaijan have become the leaders of regional new marketing with their excellent planning and efficient execution. High-level leaders participated in regional discussions in depth, showing their firm belief and grand blueprint for the development of the Eurasian market, setting a benchmark for the continued prosperity of the Eurasian and even global markets.
Americas: Ready to go, precise layout to start a new journey
In the Americas, markets such as Colombia and Mexico seized the opportunity and carefully prepared for the new marketing feast in October. They accurately grasped the market dynamics, tailored business and market strategies for target customer groups, and strived to seize the initiative in the new round of marketing campaigns to achieve rapid market expansion and deep penetration.
Europe: Steady steps, compliance builds foundation and creates brilliance
The European market is also unwilling to lag behind, and various preparatory work is progressing steadily. Relying on in-depth market research and rigorous compliance strategies, the European team has laid a solid foundation for the smooth launch of new marketing. They are committed to making the new strategy shine even brighter in the European market while ensuring compliance, and continue to write new chapters of glory in global marketing.
New Marketing in Europe/Eurasia
New Marketing in Africa
New Marketing in Asia Pacific
Ji Ke Group empowers Tiens’ new overseas marketing
The new overseas marketing has completed the launch of the African version and the standard version V1.0, supporting 26 countries in five major overseas regions, connecting the third-party payment, logistics, warehouse and ERP systems in various regions around the world, realizing functions of front-platform personal placing order, back-platform agency placing order and management of order and product. Through the electronic wallet function, it can realize a variety of combined payment methods such as balance and bonus to meet the personalized needs of various regions around the world.
"The Elevate Cloud Knowledge Base", as an innovative work in the group's education field, was gloriously launched in the Chinese market on September 20, accompanied by a series of hot promotion measures, marking the arrival of a new era of digital education.Following the group's far-sighted strategic blueprint, we officially kicked off the group's bidding and procurement on September 24. After careful preparation and efficient screening, the goal is to complete the final selection and contract signing of third-party partners by October 7. Each step demonstrates the group's ultimate pursuit of quality and efficiency.
Under the personal supervision of the chairman of the group's board of directors, we implemented a precise reverse schedule plan to ensure the smooth progress of the project. During this period, after intensive and orderly development and optimization, the "The Elevate Cloud International Business School" global online education APP will be unveiled at the end of October. This is not only the crystallization of technological innovation, but also a profound empowerment of the global education market.
We will grandly launch this online APP that integrates global educational resources at the Tiens Group's "Love Around The World" global event on November 2. It not only carries the group's firm commitment to educational standardization, but also realizes the internationalization of educational tools. This initiative will completely break the boundaries of traditional education, build a borderless online education hall, and let the light of knowledge shine in every corner.
"The Elevate Cloud International Business School" online mini-program platform "The Elevate Cloud Knowledge Base" was launched to help the growth of new marketing business in China. "The Elevate Cloud Knowledge Base" releases phased training courses for distributors of different ranks. Shorten the time and space path of distributors' learning, reduce learning costs, and make business improvement more convenient anytime, anywhere. The platform launched the media information column "Consumption Cloud Headlines", which helps direct sellers create a "big health leader" personality with rich big health and new marketing content. The platform closely follows the “Three New Strategies” and “Three Globalization Strategies”, launches the big shot live broadcast section, and creates a broad online window for all-staff marketing. Using the "Elevate Cloud Knowledge Base" platform as a base, we will comprehensively enhance the attractiveness of educational content, promote the improvement of distributors' business capabilities, and accelerate the development of distributors teams.
Through the cultivation and empowerment of "The Elevate Cloud Knowledge Base", we are determined to cultivate 200,000 "special forces" in the field of education within the group and in the global market. They will become the backbone of promoting educational innovation and knowledge dissemination. This is not only a deep implementation of the group's education strategy, but also a brave exploration and contribution to the future of global education, jointly drawing a grand blueprint of boundless education and intelligent integration.
In the name of love | Witness speed and passion, experience tenacity and dreams
——"Tiens Love · Global Run" Marathon to Deliver Great Beauty Charity Event is about to open
You will meet all kinds of people on the road of running,
Some people will walk with you at the starting point,
Some people will give you strength in the middle of the way,
Some people will quietly cheer you on the roadside,
And some people will become your driving force to move forward!
The coolness comes quietly, bidding farewell to summer and welcoming the new autumn. In this season full of vitality and hope, a thrilling sports event-"Tiens Love · Global Run" Marathon to Deliver Great Beauty Charity Event will kick off on October 6. The theme of this event is "love", aiming to spread love to every corner of the world through the carrier of marathon. As the sponsor of the event, Tiens Group has always been committed to public welfare and actively fulfilled its corporate social responsibility. In this marathon event, Tiens Group will join hands with many caring people and enterprises to contribute to public welfare.
The "Tiens Love · Global Run" marathon event attracted more than 6,000 running enthusiasts from all over the country to sign up and participate. Among them are professional marathon runners, ordinary running enthusiasts, young people and old people. With their love for running and enthusiasm for public welfare, they gathered together to add luster to this grand event.
The marathon kick-off ceremony will be held on October 5 at the Tiens International Health Industry Park.
As a leader in the field of health, Tiens Group not only spreads the concept of health around the world, but also practices public welfare with practical actions. Tiens' public welfare footprint is all over the world. So far, Tiens Group's investment in education and public welfare has reached 21 billion yuan. Behind this contribution is Tiens Group's infinite love and persistent pursuit of public welfare. Tiens has spread the fire of love to every corner of the world. This marathon event is an important manifestation of Tiens' public welfare, and it is also a perfect combination of public welfare and health. Through this event, Tiens Group will demonstrate its social responsibility as an industry leader and lead a new healthy lifestyle.
In this era full of challenges and opportunities, we need more love and positive energy. The spirit of marathon echoes the concept of Tiens, and the "Tiens Love Global Run" marathon conveys the beauty of public welfare activities. It allows us to feel love while running and realize our dreams in challenges. The holding of the event will not only promote the development of sports, but also inject new vitality into public welfare. This marathon event will become an important display platform for showcasing the image of the city, promoting cultural exchanges, and conveying the concept of love.
In order to further promote global public welfare, Tiens Group plans to launch the "Tiens Global Run" event in 2025. This innovative form of public welfare activity, with running as a link, brings together families who love health and sports in Tiens' five major regions around the world, inspires more people to participate in public welfare activities, and encourages everyone to pay attention to health and public welfare through sports, so that love and care can be conveyed to every corner of the world, calling on global companies and individuals to join Tiens in sending love and warmth to people in need around the world.
Speed and passion collide,
beauty and happiness embrace.
As the marathon is about to open,
Tiens wishes all the contestants
to run at full speed, forge ahead,
fight bravely and accomplish their mission!
What can be finished is the finish line, but what cannot be finished is the passion! Let us believe together that
not every dream can reach the finish line, but every start is worth being proud of.
Every drop of sweat is worth it!
Let us look forward to
the arrival of this exciting moment,
and cheer for the "Tiens Love Global Run" marathon event together!
Health Zone
Diet therapy and health preservation
“Qīng”concept
A steady stream of "heart" power
A more vibrant life
One drop refreshes your spirit
One sniff makes your breath smooth
Lung SPA·Forest Breathing
Internal and external nourishment, outrun time
Freeze youth, keep the body young
Elite Stories
Yanzhen System (Heze, Shandong) Guo Aihua
Yanzhen System Heze Regional Leader
I am Guo Aihua from Yanzhen System, Shandong Heze Market. Before joining Tiens, I was a laid-off mother. My family members were all in the system and had decent jobs. I was the only one who didn’t make money. I had to ask for money from others. I had no autonomy and felt inferior. This was not the life I wanted. I wanted to change!
I was fortunate to meet Tiens. After more than ten years of running Tiens business, I became the one with the highest economic income in the family! The new marketing business model launched on June 15th by the third takeoff brought great opportunities, which allowed me to
have a six-figure income every month. The combined income of my family is not as much as mine!
It is said that the economic foundation
determines the status in the family.
Now at home, I have the respect of
my husband and the love of my son!
There is nothing to brag about a
person’s success. What makes me
most proud is that the team partners who
started the business together also got
a considerable income. One thing,
a group of people, fighting
together, and winning
together, this is the greatest
value of life! Thank you
company! Thank you
system!
Entrepreneurship System (Dalian, Liaoning) Zhang Chi, Si Lei
Hello, everyone in the Tiens family. We are Zhang Chi and Si Lei. In the early days of our business, we lived a life of ease and comfort under the care and protection of our teacher Wang Yu. Since the death of our mother and the inheritance to us second generation, our lives have changed. Since the launch of the new marketing, we have been running around the market and fighting with market partners in the market for countless days and nights. The ups and downs are the taste of life. When the partners successfully negotiated orders, we laughed together. When the partners met with obstacles in their visits, we encouraged them together. At that time, we really understood that as the second-generation leaders, we should take the next step, that is, to pass on the flag of Teacher Wang Yu and continue to fly in the market! Follow the footsteps and ideas of the Chairman, make the concept of education first practical and in-depth, and provide good services for them. At the same time, lead all our domestic and overseas partners to create wealth together, change the trajectory of their lives, and even the fate of their families, so that more and more entrepreneurs will join Tiens New Marketing and double their income! The team has doubled!
As the second generation of leaders,
we will also accelerate the pace of
growth, operate in a systematic way,
manage the team well, lead the
team well, and provide good services
to all overseas partners, so that all
the partners who chose Teacher
Wang Yu and all the partners
who chose us can confidently
say that our choice was
correct no matter where
they stand! Our following i
s correct! With joint
efforts, we will surely
create greater glory
for Tiens!
Entrepreneurship System (Changsha, Hunan) Shao Shiyu
Hello everyone! I am Shao Shiyu, a doctor from Changsha, Hunan Province, and I also own my own tumor hospital and brand-Shao Shiyu Women's Cleansing Agrocybe Cylindracea Flour!
In the past years, I have been fortunate to join Tiens, a platform full of vitality and opportunities. In 2009, I led the team to achieve brilliant results, won 26 luxury cars as rewards, and created hundreds of millions of performance! In 2020, in
the era of e-commerce, we once again achieved
brilliant performance of more than 6 million,
and I personally received a luxury car reward of
up to 600,000.
However, I did not stop there. In June 2024 of
this year, when I learned that Tiens Group
had launched a new marketing section,
I did not hesitate to start
understanding and interpreting
policies and lead the team to open up
new markets. In just 3 months, our
performance has reached millions,
which is undoubtedly the best reward
for my efforts and team spirit.
In the future, I will continue to forge
ahead and lead my team to open the
door to wealth freedom. I believe that as
long as we work together, the day when
we meet at the top will not be far away.
Let us fight for our dreams, strive for
the future, and make our lives full of
infinite possibilities!
Success System (Cangzhou, Hebei) Lu Xiaofen
I am Lu Xiaofen, from Cangzhou, Hebei Province. I am a second-generation Tiens person. I grew up eating Tiens calcium. My mother benefited from Tiens products and loved Tiens business, which made our whole family healthy and changed the fate of our family.
After graduating from university, I chose Tiens business. In the
past, I had been managing the related work of the specialty
store. Now I have turned from behind the scenes to the
market, serving the team with my mother, helping more
people pay attention to health preservation, relieve pain, and
gain health. I have witnessed many people gain health through
Tiens products and gain growth through Tiens business,
which has strengthened my confidence in choosing
Tiens business.
As Tiens sounded the horn of the third entrepreneursh
ip and the launch of the new marketing sector, we
followed the company's pace, quickly launched
team partners, set our own goals, and acted
quickly. Team partners have earned very considerabl
e income. We must break the inherent thinking,
attract more young people to join, use tools for
marketing, and be proficient in using platform tools, so
that we can introduce and place orders anytime and
anywhere. Use our high-quality products to experience
and share, use the 1+1 operating model to do the
market, use negative ions to serve customers, let more
people understand health and join the Tiens business.
We are always on the road, on the road of spreading big
health. I believe that as long as we have dreams in our
hearts, firm goals, grateful for the company of good
teachers and friends, and continue to take action, we will
definitely reap a lot. Let us work together to create
brilliance on the Tiens dream-making stage!
Venus System (Beijing Area) Wang Jiancheng
Hello everyone, I am Wang Jiancheng from Venus System of Beijing area. It has been nearly 100 days since the start of the new marketing. I have been in the market for almost 80 days. I hope to do my best to help partners who believe in Tiens and trust themselves in the company. I gained something during my third rise, and at the same time I deeply realized the importance of leadership in operating the market. As experience continues to accumulate, I gradually realize that
Leadership is not only the power conferred by the level, but also the ability to stimulate the potential of the team and lead the team
forward. During this time in the market, I learned how
to better communicate with team members, listen to
their voices, and understand their needs. At the same
time, I also focus on cultivating my decision-making
ability, so that I can quickly make reasonable judgments
and formulate next-step plans in the face of complex and
ever-changing market environments.
In addition, the Chairman often says that national
development depends on talent education, so
team building and talent training are also top
priorities, and we strive to create a positive and
harmonious atmosphere for the team. Through
continuous learning and practice, my leadership
skills have been significantly improved, which
has also laid a solid foundation for our team to
achieve better results in the market. At present,
the market is full of flowers and schools of
thought. We must provide the market with
opportunities for cognitive growth, provide a
platform for product use and sharing, and
provide sufficient emotional value. Let us work
together to build Tiens' third glory!
Susanto Wijaya
Four-star Golden Lion Director
Susanto Wijaya (Asia Pacific)
Hello, dear partners! I am Susanto Wijaya, from the enthusiastic Indonesia. As a Four-star Director of Tiens Group, I am full of excitement and honor to share with you the new marketing plan of TIENS. This is not only an opportunity, but also a glorious road to dreams and success.
We are in an extraordinary era. This marketing plan has created a new future for everyone, allowing us to not only stay at the level of personal growth, but also lead the entire team to glory. Through this plan, we have the opportunity to jointly build a strong and sustainable business kingdom, accumulating wealth and value for ourselves and the team. Seize this opportunity, let your team be ready to go, and bravely meet every challenge. Every effort will be transformed into a rich reward, and the growth of performance, the increase of bonuses, and the coronation of glory will all be waiting for us in the future. I firmly believe that as long as we work together, the future will belong to us!
You are never alone on the road to success. I am full of confidence and expectation. I look forward to fighting side by side with every partner and writing our legendary chapter together. Let us embrace our dreams, move forward bravely, and welcome our great harvest! At the top, I will be there, waiting to share the joy of victory with you!
Let us achieve glory together and embark on the road to success hand in hand! I wish you all a prosperous career and a bright future! Thank you all, and see you at the top!
Susanto Wijaya
Four-star Golden Lion Director
Susanto Wijaya (Asia Pacific)
Naga Sugara
Four-star Golden Lion Director
Naga Sugara (Asia Pacific Region)
Dear Tiens family, I am very happy to introduce myself to you today. My name is Naga Sugara, I come from beautiful Indonesia, and I have been fighting in the great cause of Tiens for 23 years. Over the years, my life has changed dramatically with the help of Tiens' products and platforms. Tiens has always been at the forefront of innovation, constantly bringing us new breakthroughs and opportunities.
In 2024, Tiens once again opened a new chapter for
us and launched a new marketing plan, which contains many exciting advantages and surprises. It is not only a tool to help us grow, but also a broad
road to our dreams. I sincerely believe that as
long as we seize this opportunity, a successful future is within reach.
In the near future, more directors and executive directors will emerge in Indonesia. Let us join hands and take advantage of this new opportunity to move towards our dreams. I believe that each of us can find our own success and glory in this great cause.
I wish you all to constantly break through yourself in your career at Tiens and move towards a more brilliant future! Let's cheer for our dreams together and wish you all a prosperous career and see you at the top!
Naga Sugara
Four-star Golden Lion Director
Naga Sugara (Asia Pacific Region)
Hello, Tiens leaders. I’m Adam Marosi.
I’d like to share with you some of the fantastic opportunities in our new marketing program. If you’ve ever dreamed of earning higher bonuses and qualifying for the Luxury Car Awards – now it is the time to act! The new program increases the bonus from 60% to 65%, which means everyone has the opportunity to make more money. In addition, if you’ve participated in the Luxury Car Awards before, you now have another chance to earn it again. This time, it also comes with a US$35,000 cash bonus. This is an incredible incentive to drive your business to new heights.
My team and I are already developing strategies to maximize these opportunities, and we’re feeling a renewed sense of motivation and commitment. Over the next two months, we’ll be focusing on recruiting new members and driving organizational structure improvements to ensure we’re at the top of the leader list.
Let’s make the most of these opportunities and work together to achieve the success we’ve always dreamed of at Tiens!
Hello, Tiens family! I am Shasha from Tiens Europe.
In this era of change, we are standing together at a critical moment in the development of enterprises and society. We know that change is the norm in life. Although we are sometimes reluctant to leave our comfortable harbor to meet new challenges, after the change, we can always find the positive and necessary results it brings.
Looking back on the past 22 years, Tiens Group has always been our solid backing and has never let us down. I have full confidence in Chairman Li Jinyuan's foresight and look forward to the bright future that is coming.
So, what will the future bring us?
We are about to face the innovation of market plans, and we need a clearer and more attractive reward mechanism to motivate our distributors. At the same time, we are also looking forward to the launch of more innovative products, as well as the advent of new technologies, application software and tools to better serve our business.
Young Tiens family members, I look forward to meeting you and welcoming that promising future together. Let us work hand in hand to create brilliance together!
Hello, Tiens family! I am Jin Ping from Tiens Europe.
I was honored to attend the China Launch Conference on August 3. It was an incredible experience!
In today's fast-moving market environment, the new marketing model is like a key to open the door to success. The changes it brings are not only the renewal of strategies, but also the key to our rapid growth and greater success.
The main advantages of the new marketing model are obvious. Network optimization allows us to reach target customers more widely and expand the boundaries of the market. The more dynamic bonus structure motivates every partner to go all out and fight for their career. In line with Tiens' new strategy, we can keep up with the pace of the times and remain invincible in the fierce market competition.
Change is necessary. Although the past strategies have been effective, they can no longer meet the needs of the current market. Only by bravely embracing the new marketing model can we break through limitations and achieve a qualitative leap. Just like the leaders we saw at the Launch Conference in China, they bravely accepted changes and brought amazing growth. So should we, with firm beliefs and positive actions, meet new challenges.
In order to promote the new marketing model, I have developed a series of personal plans. First, I will actively organize team training to let everyone have a deep understanding of the advantages and operation methods of the new marketing model. Secondly, I will lead by example and actively implement the new strategy to set an example for the team. At the same time, I will strengthen communication and collaboration with team members to maintain the team's motivation and goal consistency. Let us work together to create a more brilliant future under the guidance of the new marketing model!
New Marketing in Africa
On September 12, Tiens South Africa held a launch conference for Tiens' new marketing business. Many distributors from the South African market attended the conference with passion and expectation. The president of the African region explained Tiens's "Three New Strategies” and “Three Globalization Strategies” to distributors, explained the significance of new marketing, and how to promote the new bonus system. The dealers were greatly encouraged and motivated. The conference held a novel new marketing market launch ceremony. The president of the African region passed the torch to the heads of the functional departments and distributors leaders in the region. The torch symbolized that Tiens people have the confidence and ability to ignite the entire African market. Pamela and Dudu, two distributors leaders, also shared their passion and expressed their confidence and determination to promote the new marketing with all their strength. Leader Pamela purchased Tiens product sets on the spot, setting an example for distributors. Then the director of education in the African region conducted a wonderful training on the new capital system and market business policy for the participating dealers. The meeting ended with the slogans of Tiens making our lives better and let us meet at the top. The conference was a complete success!
Weekly Regional New Marketing: Progress Update and Strategic Priorities for October 2024
Tiens is currently at a critical juncture of growth and transformation in key markets. Our current focus is on training our distributors in Mexico and Colombia through a brand new program. This program includes the launch of a new compensation plan designed to drive faster growth and greater rewards for our leaders and distributors. The transition to this new program marks a significant shift designed to increase motivation, promote community engagement, and align everyone around our updated business goals.
Weekly Training in Mexico and Colombia
To ensure a smooth transition and equip our distributors with the necessary tools and knowledge, we have implemented a series of weekly training sessions. These trainings are designed to provide practical support to help our teams fully understand the new compensation model and use it to build a stronger and more sustainable business. The sessions also focus on leadership development, product education, and sharing best practices for success under this improved program. Our strategy is to maintain the consistency of this training and make it a core part of the growth efforts in Mexico and Colombia.
Soft Launch Preparations in the US Market
In parallel, we are preparing for an exciting milestone - Tiens will soft launch in the US market in mid-October 2024. This launch will introduce the same new compensation plan, which we believe will serve as a solid foundation for building the Tiens community in the US We are approaching this launch with strategic precision to ensure we lay the foundation for a successful entry into this market.
To build momentum for the US launch, we created a dedicated WhatsApp group for dealers and potential leaders to use as a centralized platform for communication and updates. Given the diversity of the US market, we segmented the group into communities that support two languages: English and Spanish. This bilingual approach will allow us to effectively engage and grow two large communities simultaneously, ensuring that all participants receive timely information, updates, and support in their preferred language.
Outlook for October 2024
October will mark the official implementation of the new compensation plan in Mexico and Colombia, as well as the launch of US operations. This will be a critical time for our dealers to activate their networks and take advantage of the opportunities presented by the new plan. We will continue to conduct weekly training in Mexico and Colombia, provide ongoing guidance, and ensure alignment with corporate goals.
In the US, our focus will be on expanding the community through the WhatsApp group and building momentum for the full launch. These strategies are designed to promote active dealer participation, build leadership, and ensure a successful entry into the US market.
Looking Ahead: Embracing Social Media
In the near future, our focus will shift to developing a comprehensive social media strategy, specifically leveraging V-Moment and other key platforms. This approach will allow us to engage with our community through the most important social media channels, ensuring wider reach, stronger communications, and deeper engagement with current and potential distributors in all markets.
Brand Interpretation
TIENS gift box sneak peek
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Komstar product packaging concept tasting experience
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Grain Flour
Komstar product packaging concept tasting experience
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High Calcium Gummies
Komstar product packaging concept tasting experience
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Soothing Massage Oil
Enterprise Culture
Tiens Group Global Organization Management Conference "A Blueprint Drawn To The End" Strategic Guidance
Under the guidance of Tiens Group's "Three New Strategies” and “Three Globalization Strategies", Tiens people around the world have unified their thoughts, goals, actions and expressions to achieve the same desire from top to bottom and strengthen organizational coordination. The "A Blueprint Drawn To The End" organizational review project was initiated.
This organizational review project is based on a systematic organizational management system. Its underlying logic consists of five key steps: culture first, strategy drive, architecture support, talent supply, and incentives. It is designed based on the three key factors of environment, talent and organization, and fully reflects the systematic view of organizational development.
First, examine the changes in the environment. China's economic environment has entered the stock economy era from the incremental economy era. The thirty years from 1978 to 2008 were a period of rapid economic development in China. Enterprises were able to gain survival space and profits through the extensive management model of expanding production scale. However, after 2008, we entered the era of stock economy, and the market size and resource input no longer increased. Enterprises could not rely on their past successful experience in expanding production scale to win survival space. Only enterprises with refined management and the ability to provide customers with more efficient and high-quality products and services could survive and develop. At this time, the past successful experience of enterprises could not only fail to replicate success, but might accelerate the demise of the enterprises.
Secondly, focus on the changes in talent. If companies want to provide customers with more efficient and higher-quality products and services, they must find and attract high-potential and high-performance talents. These high-potential talents have entrepreneurial spirit, lofty ambitions and backbone, sense of responsibility and innovation, and can solve problems. They do not rely on past experience to work, but can cope with changes in the external environment, constantly challenge themselves, break through themselves and achieve results.
Third, explore the ability to build organizations. Changes in the environment and talents have put forward higher requirements for organizational management. Organizations need to start with culture first, unify ideas and goals with vision and mission, and attract like-minded talents with values; then unify actions and expressions through business strategy and deployment, and finally achieve the same desire from top to bottom.
Based on the above organizational development system view, the "A Blueprint Drawn To the End" organizational management project conducted a comprehensive review and sorting of the group's various business segments and functional departments, taking per capita output value (average performance) as the core management tool to promote the improvement of organizational efficiency and organizational capabilities, and to safeguard Tiens Group's third entrepreneurial take-off.
Tiens Group Global Organization Management Conference "A Blueprint Drawn To The End" Growth Experience
In the group's "A Blueprint Drawn To The End" project, as the HRBP of China, I have personally experienced the whole process from cultural cultivation to strategic implementation, and deeply felt the far-reaching significance of organizational change and the importance of my own role. We work hand in hand, take culture first, and establish the firm position of China as a "pioneer in strategic heights". This is not only a precise continuation of the group's strategy, but also a declaration of self-transcendence.
The new marketing model first set sail in China, inspiring the unlimited potential of the team. Under the banner of "Performance is key, Profit is fruit", China fought side by side and interpreted responsibility and commitment with practical actions. I deeply understand that as an HRBP, not only must you be proficient in human resources professional knowledge, but you must also go deep into the business and become a solid backing for business partners. Through precise talent allocation, efficient performance incentives and continuous learning and development, we have jointly painted a magnificent picture of rising performance.
In the journey of change, we are not all smooth sailing. Faced with various challenges and difficulties, we rise to the challenge, but we firmly believe that as long as we adhere to the underlying logic of "A Blueprint Drawns To The End" to promote change, use culture to lead the direction, and use performance to prove our strength, we will be able to write a glorious new chapter on the broad stage of the global market.
Tiens New Message
I. Global New Marketing
1. Global new marketing is launched, and the operation of 26 overseas countries should be efficient, with precise quantitative assessment, unified thinking, unified goals, unified spirit, unified expressions and unified corporate culture.
2. New marketing relies on products, systems and education to attract people. Products should be innovative, packaging and dosage forms should be improved, and contract compliance of global implementation should be guaranteed.
II. Global Education
1. Adhere to education first, one step ahead will lead the way, help empower business and direct selling performance, improve per capita contribution rate, and achieve common wealth creation and top meeting.
2. Global education should build online and offline education platforms, cultivate 200,000 special forces, cultivate talents for the global market, and establish a regional education tool big data platform.
III. Global Supply Chain
1. The supply chain system is integrated with two wings, and it is necessary to ensure the planning of supply, reduce costs and increase efficiency, promote big health and high-quality products, and achieve dual circulation and multi-circulation.
李金元
IV. VM Platform
1. The VMOMENT platform is a treasure trove. It is necessary to achieve the goal of 100 million daily active users, cultivate and incubate many products, and realize All-in-one card, e-wallet and cross-industry alliance.
2. The VMOMENT platform should continue to optimize and upgrade, apply the "2-8 rule", realize the transformation from public domain to private domain, and achieve "grasped firmly with both hands" to form an ecological circle and ecological chain.
V. Comprehensive Strategy
1. For the third entrepreneurial take-off of Tiens, we must resolutely implement the great call made by General Secretary Xi Jinping and enable all entrepreneurs to move towards common prosperity through the development of new marketing business.
2. Review of organization structure and positions responsibilities are the top priorities of the group's strategy. We must grasp both ends and promote the middle, realize multiple responsibilities in one position, and cultivate comprehensive business capabilities.
李金元
【天狮视界】
2024年10月刊
总第04期
国庆专刊
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