fashion
时尚杂志
Fashion magazine
 the 11th issue
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
What is the reason why perfumes sell better after the outbreak?
What is the reason why perfumes sell better after the outbreak?
table of contents
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Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
editor's letter
editor's name
Fashion is not only your choice
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
People often say that "lipstick effect" refers to the economic phenomenon of hot lipstick sales during the economic downturn, which represents that consumers want to get spiritual comfort from buying cheap non necessities. With the trend of the epidemic in the world, similar "effects" appear to be highlighted on perfume.
What is the reason why perfumes sell better after the outbreak?
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
People often say that "lipstick effect" refers to the economic phenomenon of hot lipstick sales during the economic downturn, which represents that consumers want to get spiritual comfort from buying cheap non necessities. With the trend of the epidemic in the world, similar "effects" appear to be highlighted on perfume.
According to the white paper on the 2021 China perfume industry, released by the Ying Tong Group and the Kayu consulting, perfume is becoming the fastest growing market segment of cosmetics in the global market. China is expected to become one of the most important incremental markets in the global perfume market in the next five years.
In fact, from the white paper on Chinese perfume industry published in 2020, published by Ying Tong Group and ERI consulting, China has seen fewer consumers in China, but less than 20 million people.
Although compared with the global perfume market, the volume of China's perfume market is relatively small, but the growth is faster.
Fashion 
is not only 
your choice
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
What is the reason why perfumes sell better after the outbreak?
People often say that "lipstick effect" refers to the economic phenomenon of hot lipstick sales during the economic downturn, which represents that consumers want to get spiritual comfort from buying cheap non necessities. With the trend of the epidemic in the world, similar "effects" appear to be highlighted on perfume.
According to the white paper on the 2021 China perfume industry, released by the Ying Tong Group and the Kayu consulting, perfume is becoming the fastest growing market segment of cosmetics in the global market. China is expected to become one of the most important incremental markets in the global perfume market in the next five years.
In fact, from the white paper on Chinese perfume industry published in 2020, published by Ying Tong Group and ERI consulting, China has seen fewer consumers in China, but less than 20 million people.
Although compared with the global perfume market, the volume of China's perfume market is relatively small, but the growth is faster.
People often say that "lipstick effect" refers to the economic phenomenon of hot lipstick sales during the economic downturn, which represents that consumers want to get spiritual comfort from buying cheap non necessities. With the trend of the epidemic in the world, similar "effects" appear to be highlighted on perfume.

Big code fashion up upstream
More brands in this year's show began to use large models, which also means that aesthetic diversity is deeply rooted in the hearts of the people, and the fashion circle is more and more inclusive of the body.
Designer altuzarra returned to New York Fashion week again after leaving New York for Paris for five years. He returned with his exotic tie dyeing series of the same name brand. He wanted to find magic and mystery in nature and highlight his body lines with soft knitted materials.
Different from the slim and cold beauty of ordinary models, knitted fabrics clearly outline the body lines of large models, showing fullness and sexuality and interpreting different beauty.
Designer Zadeh has made many bold attempts in the design, whether it is color, fabric or silhouette, but as she grew up, she began to like some simple and pure things. She's not trying to be minimalist. Instead, I hope to find a balance between "fun and fun" and "restraint and non publicity". She explores the possibility of women's dressing in 2022 with various wonderful collocations, exquisite but not rigid, interesting but not publicized.
Zadeh also stressed on her website that clothes should not be distinguished by "men" or "women". All her clothes, from suits to bikinis to transparent miniskirts, can be worn by people of all genders.
Brand Jonathan simkhai also used large models in the show to better show the curve and future of the series. Designer Jonathan simkhai posted many images of the 1960s and 1970s on the inspiration board, which also expressed his imagination and expectation for this series.
Simkhai made many suits to keep comfortable and attend formal occasions. The asymmetric tailoring and layers form an arc like contemporary art works.
In the 1990s, Christie Durrington, Cindy Crawford, Claudia Schiffer, Naomi Campbell and Linda Evangelista were the world's five recognized supermodels, "the big five supermodels". Their figure is not only slim and slim, but also has a sense of strength and curve. It can be said that they have virtually defined the figure aesthetics and standards of the model industry.
The appearance of supermodel Kate Moss in the 1990s changed this aesthetic standard. She is extremely thin. This alternative temperament has attracted more and more brands and magazines to cooperate, and attracted Dior, YSL, Calvin Klein and other major brands. It can be said that the whole 1990s belonged to Kate Moss.
In 2012, Brazil officially legislated to prohibit "too thin" models from appearing in advertisements, becoming the first country to legislate to pay attention to the health of models. Subsequently, Spain, Italy and other countries also established regulations on the healthy body shape of models. In 2015, France, as a global fashion center, also voted to pass a bill requiring all working models in France to provide their 'body mass index' (BMI) issued by doctors According to the health certificate, if the BMI is lower than 17, it is likely to be diagnosed with malnutrition. If anyone or institution uses a model diagnosed with malnutrition, it will face a fine of 75000 euros (about 600000 yuan) and six months' imprisonment.
 In 2015, France, as a global fashion center, also voted to pass a bill requiring all working models in France to provide their 'body mass index' (BMI) issued by doctors According to the health certificate, if the BMI is lower than 17, it is likely to be diagnosed with malnutrition. If anyone or institution uses a model diagnosed with malnutrition, it will face a fine of 75000 euros (about 600000 yuan) and six months' imprisonment.
In 2012, Brazil officially legislated to prohibit "too thin" models from appearing in advertisements, becoming the first country to legislate to pay attention to the health of models. Subsequently, Spain, Italy and other countries also established regulations on the healthy body shape of models. 
Big code fashion up upstream
Big code fashion up upstream
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice
Fashion is not only your choice
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.Fashion is not only your choice, but also our pursuit.
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